Topic 6. Tourist Destinations Marketing Lecture plan

1. Modern concept of tourist destination marketing.

2. Applied areas of marketing research for the benefit of tourist destination.

3. Tourist destination Image and Brand.

4. Tourist destination Event marketing.

5. Tourist destination Internet Marketing.

6. Organizational aspects of the tourism destinations marketing.

7. Strategic marketing planning for tourism destination.

Bibliography:

Basic: 1, 2, 3, 4

Supplementary: 11, 13, 16, 17, 20.

Key words: destination marketing; marketing mix; destination product; destination pricing; de-marketing; destination marketing planning process; destination marketing communications; destination image; destination brand; event marketing; Internet marketing; marketing research, competitive advantage , Positioning, Target marketing, marketing plan, Destination vision, Destination Marketing Goals, Destination Marketing Objectives, DMO Mission

1. The modern concept of tourism destination marketing

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Marketing mix of tourism destination

Formulating the destination product

Four destination product components

Pricing of the destination:

is often determined by the pricing and marketing policies of individual enterprises both at the destination and distributors at the place of origin.

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Distributing tourism destinations

Distribution or marketing channels is defined as sets of interdependent organisations involved in the process of making a product or service available for use or consumption. _______________________________________________________

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Promoting the destination

Promoting destinations essentially implies the development of communicating channels with clientele and other stakeholders to increase awareness and persuade to purchase products.

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De-marketing – the discouragement of certain market segments from visiting the destination during certain periods, through a range of prohibitive measures or by charging premium prices_____________________________________________

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