Часть 2.

1. Переведите фразы из деловых писем на русский язык.

1. Please, refer to our letter of 10th October.

2. We are informing you of the name of the payer.

3. You failed to attach your payment order.

4. Please be advised that the payment instructions were not enclosed with your letter.

5. This telex was sent to the bank on the 19th of October.

6. They have been advised by us that it was necessary to contact Lloyd’s Bank.

7. We thank you for your letter of 1st February.

8. We refer to your debit advice of 2nd March.

9. We acknowledged receipt of your remittance of 2nd March was accepted for collection.

10. You failed to enclose the payment instructions with your letter of 12th June.

11. Their bill No. 18 has not reached us.

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13. We inform you that your payment instructions are being carefully studied.

14. Reference is made to your bill of 7th April.

15. Receipt а your detailed payment instruction is acknowledged.

2. Прочитайте текст, переведите на русский язык. Выпишите в тетрадь незнакомые слова с транскрипцией и переводом. Подготовьтетекстначтениеиустныйперевод.

Successful Advertising campaigns

(I = Interviewer, AP = Andrew Pound)

I Andrew, could you tell me what has been your most successfuladvertising campaign?

AP Er, I did a campaign for a marmalade product called FrankCooper's marmalade, in Britain. It was a campaign we organized with a radiostation, Classic FM, which concentrates on classical music. We targeted themorning, the breakfast programme, and we had a series of regular adverts, wehad a sponsorship tie-up and we had a competition. And the response was

tremendous. We had a huge increase in sales of our marmalades, especially inthe key retailers who we were targeting, and since then we had many morelistings in retail outlets. So the campaign was extremely positive, but the keything that made it successful was the amount of money we spent - very littlemoney - and in terms of sales results, as a percentage of the amount of moneywe spent, it was a huge success.

I So it was very cost effective.

AP It was very cost effective and at the end of the day, that's what we'relooking for.

I Why do you think it was so successful?

AP Targeting. We had a very good match between the types of people whowe knew bought marmalade and the types of people who we knew throughresearch listened to that radio station. And we fitted them together in a waythat made sense. In the morning, at breakfast time, marmalade is a producteaten mainly by older people, so they were listening to this radio station.

Everything fitted together - that's what made it a success.

I Is there another piece of TV advertising you can think of, which wasvery successful?

AP Well, er ... I was very proud once of an advert I did for Kraft CreamCheese Spread. It was very simple. We demonstrated what the product did.Three glasses of milk went into this cheese spread, we said why motherswould need it - it was for the kids to help them grow up, it was a growingup spread — and we created an advert that was fun. And so the kids likedwatching it. and so obviously when they were in the supermarket with theirmothers, they'd say, 'Mum,mum, I like that product, can we get it? And sothe kids like it, the mother feels OK because she's being reassured that it'sgot health and nutrition benefits, and the sales have done very well.That's

the key thing about advertising. If it doesn't generate sales, then it's nogood.