Часть 2.

1. Переведите фразы из деловых писем на русский язык.

1. We have your letter of 6th July and we thank you for your early reply.

2. Please refer to our telex of 8th June and confirm the payment.

3. Please credit our account with the above sum.

4. Please note the name and the number of the account of the beneficiary.

5. With reference to your telex of 12th November we sent you the necessary confirmation on the 19th November.

6. We acknowledged receipt of your remittance of 12st March which was accepted for collection.

7. You failed to enclose the payment instructions with your letter of 12th June.

8. We are enclosing the documents which were forwarded to us on 16th February.

9. We are enclosing the payment instructions which were forwarded to us in accordance with the credit terms.

10. We acknowledge receipt of your cable of 3rd January.

11. You failed to enclose the payment instructions with your letter of 12th June.

12. Your telex enquiry of 22nd January has been received.

13. We thank you for your letter of 1st February.

14. We refer to your debit advice of 2nd March.

15. This telex was sent to the bank on the 19th of October.

2. Прочитайте текст, переведите на русский язык. Выпишите в тетрадь незнакомые слова с транскрипцией и переводом. Подготовьтетекстначтениеиустныйперевод.

Advertising

Advertising is any paid form of non-personal presentation and promotionof products, services, ideas by individual or organization. It is one of themost important factors in accelerating the distribution of productshelping to raise the standard of living. So three main aims of advertising are:

(1) to produce knowledge about the product or service,

(2) to create preference for it and

(3) to stimulate thought and action about it.

Careers in advertising may involve working for advertising, media,advertising agencies or suppliers and special services. Advertisingdraws people from a variety of educational backgrounds. Advertisingmanagers or brand managers help to coordinate the company's advertisingprogram with its sales program.

All media use salesmen to sell advertising space or broadcasting time.The media-buyer must identify and determine the most effective media toexpose the message in them. Those interested in advertising research shouldknow statistic and consumer psychology. Copywriting requires creativewriting skills and ability to visualize ideas. Print-production specialists must

know printing, photoengraving, typography and layout. Television producermust be experienced in show-business, dramatics, music and playwriting.Account executive should have accountant background and managerial skills.Services that support advertising are producers of display materials, productand package designers. Opportunities for rapid advancement are based on

advertiser's own efforts. In general the rate of pay is comparable to that ofbusiness executives such as physicians and lawyers.

Контрольная работа № 2. Вариант 8.

Часть 1.

1. Поставьте все типы вопросов к предложению.

The houses of the station were built on the river Kamchatka over 30 years ago.