Часть 2.

1. Переведите фразы из деловых писем на русский язык.

1. We are enclosing the payment instructions which were forwarded to us in accordance with the credit terms.

2. This confirms our telex of 11th September and we hope to hear from you soon.

3. We acknowledge receipt of your cable of 3rd January.

4. We inform you that your payment instructions are being carefully studied.

5. Please credit our account with the above sum.

6. At the beneficiary request, please return all the documents you are now holding.

7. Please quote our reference DPI in your replies.

8. With reference to your telex of 12th November we sent you the necessary confirmation on the 19th November.

9. We acknowledged receipt of your letter of 15th December yesterday.

10. We are enclosing our payment instructions with this letter.

11. Your telex enquiry of 22nd January has been received.

12. We acknowledge receipt of your credit advice of 4 December.

13. This confirms our telephone conversation of 5th May.

14. We are enclosing the documents which were forwarded to us on 16 February.

15. We have forwarded these documents to the buyer.

2. Прочитайте текст, переведите на русский язык. Выпишите в тетрадь незнакомые слова с транскрипцией и переводом. Подготовьтетекстначтениеиустныйперевод.

Advertising

Advertising is the act of making a product, a service, a job vacancy, an eventetc. publicly known. It is a non-personal form of communication through paidmeans of information distribution with a clearly stated source of financing.Publicity money go to various means of information distribution: mass media,radio and television, outside exposition (posters, signs, aerial advertising);direct mail, souveniers (match boxes, notebooks, calenders); in transport;

catalogues; directories (telephone directories, guides) etc.

The advertising has many applications. A corporate/image advertising isused to form a lasting image. A product advertising is used to distinguish acertain brand of products compared to other brands of the same trade class.Rubric advertising is used to distribute information about services, events orsome sale. Clearance advertising is used to announce of some clearance sale.Explanatory advertising is used to uphold some idea. The advertising canalso be national, regional, local, it can be meant for a wide range ofconsumers, for a certain industry, for a retail trade etc. Companies with strongadvertisment departments often resort to the services of advertising agencies.The agencies normally have four main departments: production department

which elaborates and produces advertisments; advertising media departme responsible for a choice of means and placement of advertisments; researchdepartment studying the demand; commercial department dealing withcommercial aspects. The agencies get a commision, usually a 15% discount ofthe value of the purchased advertising space. For instance, the agency buys an

advertising space for 60 thousand dollars. The magazine draws up an invoicefor 51 thousand dollars on the agency (60 thousand minus 15%), the agencyin its turn charges the client the full amount of 60 thousand dollars keepingback 9 thousand dollars.