Часть 2.

1. Переведите фразы из деловых писем на русский язык.

1. We acknowledge receipt of your cable of 3rd January.

2. Receipt а your detailed payment instruction is acknowledged.

3. We refer to your debit advice of 2nd March.

4. Reference is made to your bill of 7th April.

5. This confirms our telephone conversation of 5th May.

6. Please quote our reference DPI in your replies.

7. This confirms our telex of 11th September and we hope to hear from you soon.

8. Please credit our account with the above sum.

9. We are advising you of the following name of the payer and the number of his account.

10. With reference to your cable of 10th September we are enclosing our outstanding bill No.3.

11. We inform you that your payment instructions are being carefully studied.

12. Please note that the credit was confirmed on the 13th December.

13. We acknowledged receipt of your remittance of 12st March which was accepted for collection.

14. The payment instructions were not enclosed with your letter of 3rd April. We are sorry you failed to attach them.

15. Please be advised that our outstanding bill No. 11 was sent to the bank on 14th January.

2. Прочитайте текст, переведите на русский язык. Выпишите в тетрадь незнакомые слова с транскрипцией и переводом. Подготовьте текст на чтение и устный перевод.

What do you think makes a good advertisement?

Int: Verena, how important is advertising in selling products?

VA: Well, it's an important marketing tool, and it works in a number ofdifferent ways.

Int: What are some of the ways it can work?

VA: Advertising can inform or persuade or remind or motivate; obviously thetype of ad depends on the product.

Int: Oh, I see, but could you give us an example?

VA: Well, for example - a low cost, low cost fast moving consumergoods, like chocolate bars or soft drinks, are going to be advertiseddifferently from consumer durables like televisions or washing machines.You'd advertise Tango differently from the way you'd advertise a car.

Int: Right, so how would a Tango advertisement work?

VA: Well, Tango's a fizzy drink, an orange fizzy drink in a can, so it's aimedat the teenage market. You'd go for eye-catching, attention-getting advertising;you'd try to create a modern brand image.

Int: Uh, hu...

VA: Television ads which were created erm, had a very crazy, funny,colourful campaign, aimed to motivate the teenage market to buy; and theywere very successful.

Int: I see. How about advertising a car?

VA: Well for a car you're into a different product sector and a different targetaudience. You're trying to persuade that market to spend a lot of money, soyou'd go for press ads, with lots of copy - details of the models and the pricesand the features and all that kind of thing - and you'd probably back it up witha television campaign to show the cars in action.

Int: Who decides, then, who actually decides which sort of media to use?

VA: Well, advertisers go for different mixes of media, but basically it's theadvertising agency who makes the choices; the agency is the link between themanufacturer of the product and the public, and they create a brief of thedifferent, of the most successful... most useful kinds of media to use.

Int: What do you think makes a good advertisement, then?

VA: In my opinion, a good advertisement alwaysconcentrates on the product.