VII. Определите, являются ли приведенные ниже утверждения (1, 2, 3):

а) истинными (true)

б) ложными (false)

в) в тексте нет информации (no information)

1. "Positioning" the product - that is, the insistence on reputable products and services by consumer groups.

2. The public’s dissatisfaction with the actions of a firm has led to a reduction in sales.

3. Markets tend to be segmented as each group calls for products suited to its tastes.

Занесите свои ответы в таблицу:

1	2	3

VIII. Прочитайте абзац 3 и ответьте письменно на следующий вопрос:

What must be integrated into a sound marketing program?

Контрольная работа №2 Вариант 1

#1 Interpretation: put down the definitions of the following terms

Organization
Scarcity
To increase
Contract
Value

Score: _____________

#2 Заполните пропуски подходящими вариантами (см. Приложение).

1. Bob: Do you ......... if I use your phone to call my wife?

(a)  value

(b)  worry

(c)  mind

(d)  allow

2. Bill: Sure. Would you ......... use my cell phone or the one in my office?

(a)  rather

(b)  prefer

(c)  like

(d)  take

3. Bob: The one in your office is fine. Do I need to ......... anything special to get out of the building?

(a ) press

(b) press down

(c)  press on

(d)  dial

4. Bill: Yes. You ......... dial 9 and then your number.

(a)  should

(b)  could

(c)  would

(d)  shall

5. Bob: If another call comes in a while I'm on the phone, should I put my wife on ......... and take it?

(a)  wait

(b)  hold

(c)  hope

(d)  the side

6. Bill: No, that's all right. If you don't answer it will just go through to my ......... and I can call them back later.

(a)  answering machine

(b)  voicemail

(c)  voice-recoder

(d) e-mail

7. Bob picked up the ......... and dialed 9 then his home number.

(a) catcher

(b) tuner

(c) phone

(d) receiver

8. Bill straightened up the office, pretending not to listen to Bob's ......... of the conversation with his wife.

(a)  end

(b)  part

(c)  words

(d)  half

9. Finally Bob ..........

(a)  stopped

(b)  finished

(c)  hung up

(d)  hung over

10. Bill: I couldn't help but ......... you're having chicken for dinner tonight. Can I come over?

(a)  overhear

(b)  hear

(c)  listen

(d)  understand

Score: __________

#3 Case-study (5-7 sentences)

You’re an employer: what do you do to make your staff happier at work?

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Score: _____________

Total: ______________