Вариант 4

TED & HARRY'S ICE CREAM FACTORY:

THE RUSSIAN EXPERIENCE

The Russian operation was established as a joint venture between Ted & Harry's and three Russian partners. Although the local partners had originally presented themselves as active members of the Russian business community, they were in fact very inexperienced and lacked connections. The three men impressed Ted Cooper with their intelligence, friendliness, and entrepreneurial spirit. Ted also found them appealing in that they represented the average Russian citizen.

The arrangement established an equal partnership between the two parties, with Billy Bob Whitson acting as general manager. It was agreed, however, that decisions would be made jointly between Billy Bob and the Russian partners. Ted & Harry's provided almost all of the capital required to establish the venture, and the Russian partners agreed to provide the necessary experience and effort required to establish the new business.

The Russian partners flew to Arkansas to learn how to make ice cream and Billy Bob moved his family to Russia to begin building the business. While the Russian partners learned the science of ice cream making, Billy Bob was learning how to conduct business in Russia. From the start Billy Bob experienced numerous problems with permits, construction crews, supplier agreements and employee recruitment. The Russian business environment was more difficult than expected, and it appeared at times that it would be impossible to ever establish Ted & Harry's Russia. Billy Bob discovered that it was quite common for bribes to be paid to Russian officials to expedite the needed permits, and that the Russian mafia was deeply involved in the transportation and construction industries.

Since it was against Ted & Harry's corporate culture (and illegal under the Foreign Corrupt Practices Act) to pay bribes or engage in other questionable

business practices, Billy Bob felt very frustrated with his inability to quickly get the business up and running. With the help of a Russian attorney and much

patience, Ted & Harry's Russia finally began operation in 1996. Although it had taken much longer than anticipated, Billy Bob was content in the knowledge that the business had been established without the use of bribes or other forms of payoff.

Ted & Harry's entered the Russian market at a very difficult time. As the political and economic environment rapidly changed, the firm constantly experienced difficulties. Supplier relationships were unreliable, product quality was inconsistent, transportation was a nightmare, and it was often unclear who was really in charge of many government functions. Russia was also becoming a dangerous place to do business, and it was not uncommon for foreign expatriates to hire bodyguards for personal protection.

Product sales were lower, and costs were higher, than expected. Additional capital had to be supplied by Ted & Harry's in order to keep the operation functioning. The relationship between Ted & Harry's and the Russian partners was becoming strained as the local partners pushed for more growth. The Russian partners had envisioned becoming wealthy in a short period of time, and were becoming dissatisfied with the progress of Billy Bob and the management team back in Arkansas. Lacking any signs of near-term profitability, Ted & Harry were not inclined to entertain any suggestions of a growth strategy. Billy Bob felt that he could not manage any further expansion at this time, and he began to question the integrity of the local partners.

By 1998 the business had lost so much money, and the relationship between the joint venture partners had deteriorated to such an extent that it was decided to end the partnership. Ted & Harry's would pull out of Russia, leaving the investment and equity interest to the local partners. Ted Cooper stated in a press release that the decision was made jointly, and that a mutual agreement had been reached to end the Russian venture. Both parties had "parted on good terms and the experiment had been a success." Cooper stated that the objective of the joint venture was to bring entrepreneurship to Russia, and that by turning over the operations to the Russians "that objective had been accomplished." The business would continue with Russian ownership and the name of Ted & Harry's would not be used by the local partners. While admitting that some unexpected problems had occurred, Ted continued to defend the operation as an experiment and proclaim it a success.

1. Find the English equivalents for the following words and expressions:

практика деловых отношений, краткосрочная рентабельность, взаимное соглашение, команда управленцев, стратегия роста, экономическая обстановка, бизнес сообщество, наем работника,

совместное предприятие, связи с поставщиками, бизнес среда, предпринимательство, корпоративная культура;

вести дело, отвечать за что-либо, сталкиваться с проблемами, прекратить деятельность, принимать решения, предоставить капитал, создать предприятие, заключать соглашение, подкупать, иметь успех.

2. Translate into Russian:

to establish an operation (to build a business); to make decisions; to provide the capital; to conduct business; to experience problems; to pay bribes; to be in charge of something; to end the partnership (the venture); to reach an agreement; to be a success;

joint venture; business community; equal partnership; employee recruitment; business environment; corporate culture; business practices; economic environment; supplier relationships; management team; near-term profitability; growth strategy; mutual agreement; entrepreneurship.

3. Match the following:

   1. joint a. partnership

   2. near-term b. spirit

   3. growth c. environment

   4. business d. agreement

   5. mutual e. profitability

   6. supplier f. venture

   7. entrepreneurial g. relationships

   8. equal h. strategy

4. Say whether these statements are true or false:

1. Billy Bob expected the Russian business environment to be the same as in his home country and that’s why he felt very frustrated with his inability to quickly get the business up and running.

2. As Billy Bob constantly experienced numerous problems he made up his mind to give up the idea of establishing Ted & Harry's Russia.

3. Billy Bob questioned the integrity of the local partners partly because they lacked a sense of social responsibility.

4. The decision to end the partnership was made jointly because the objective of the joint venture “had been accomplished”.

5. Translate the text in a written form.