24. Match the words with their definitions.

    estimate (n) market occupancy rate supply (n) evolve (v) market segment market share room inventory flexible

    demand for or possible sales of a particular type of product the average number of rooms used in a hotel over a period of time, shown as a percentage of the total number of rooms the act of providing something which is needed the set of rooms available for stays for a particular date or range of dates. the percentage of a total market which the sales of a company cover adaptable, easily changed to gradually change and develop over a period of time a calculation of how much something is likely to cost in the future a section of a market defined by particular criteria

25. Study the dictionary descriptions of the following word and word combinations and translate the examples.

    estimate (n)	a calculation of the probable cost, size or time of something a calculation of how much something is likely to cost in the future, given to a client so as to get him to make an order	Before we can give the grant we must have an estimate of the total costs involved.
    estimate (v)	to calculate the probable cost, size or time of something	to estimate that it will cost £1m or to estimate costs at £1m We estimate current sales at only 60% of last year’s.
    estimated (adj)	calculated approximately	Costs were slightly more than the estimated figure.
    estimated time of arrival (ETA)	the time when an aircraft, a coach or a group of tourists is expected to arrive
    estimated time of departure (ETD)	the time when an aircraft, a coach or a group of tourists is expected to leave
    market (n)	demand for or possible sales of a particular type of product	The market for fly-drive holidays has risen sharply.
    market segment	a section of a market defined by particular criteria	We have 20% of the British caravan market segment.
    market share	the percentage of a total market which the sales of a company cover	We hope our new product range will increase our market share
    market leader	the company with the largest market share	We are the market leader in self-catering packages to Spain.
    supply (n)	the act of providing something which is needed not available in large enough quantities to meet the demand a stock of something which is needed	Supplies are running out – we’ll have to order in some more stock. The brewery supplies all the beer to the hotel.
    in short supply		Fresh vegetables are in short supply during the winter.
    supply (v)	to provide something which is needed	We rely on him for our supply of cheese (or for our cheese supply).

26. Complete the sentences with a suitable word or word combination from the box.

occupancy rate	market segment	evolve
boasts	demand	market research
estimate	flexible

1. The hotel complex ______ an 18-hole golf course.

2. We _______ current sales at only 60% of last year’s.

3. A fully ______ business class ticket is £360.

4. There is no ______ for expensive package tours in November.

5. Computer software will continue to ______ in response to users’ needs.

6. We need to make _____ about midscale ______.

7. During the winter months the _______ was down to 50%.

27. Render the text into English.

По оценкам экспертов индустрии гостиничный рынок Москвы уже адаптировался к кризису. Несмотря на кризис, в этом году в Москве намечено открытие девяти новых отелей под управлением международных гостиничных операторов. В 2017 году ожидается появление семи новых объектов.

При этом предложение все же пока нельзя назвать сбалансированным, отмечают эксперты. Туристам по-прежнему не хватает дешевых хороших отелей, а специалисты сетуют на большое количество старых номеров советских времен.

Качественное предложение гостиниц Москвы в. 2016 г. осталось на уровне 16 тыс. номеров (без учета хостелов, мини-отелей, а также приаэропортовых отелей). Среди них самая многочисленная группа находится в среднем ценовом сегменте (29 процентов), самая небольшая — в люксовом (5,5 процентов). Все отели, кроме самых дорогих, стараются наращивать загрузку и снижать цены.

Номерной фонд после открытия обновленной Holiday Inn Seligerskaya, оценивается на уровне 750 единиц, хотя «чистое» увеличение качественного номерного фонда гораздо скромнее – 40 единиц.

Рост предложения номеров эконом-стандарта в 2016 г. составил 25 процентов.

Несмотря на запланированное открытие Novotel Kievskaya (250 номеров) и Adagio Kievskaya (150 номеров), доля сегмента Midscale практически не изменится ввиду того, что из-за временного закрытия 270 номеров в бывшей гостинице «Белград», чистый прирост предложения данной категории составит всего 2% от номерного фонда.

В отсутствие новых готовых проектов стандартов Luxury, Upper-Upscale и Upscale, их пропорциональные доли в структуре рынка если и сократятся, то незначительно.

Project Work

28. Make a project work about Moscow hotel market. Think about:

• Classification of lodging properties

• Modern trends

• State-of-art technologies

Reading

29. Read about Moscow three-star hotels.

Three-Star Hotels in Moscow

Moscow’s Standard Hotels are well-equipped 3-star and 4-star properties offering affordable accommodation that conforms to international standards. While they do not offer a full range of luxury guest services, Standard Hotels are guaranteed to offer a reasonable range of business and concierge services, and most offer on-site dining and some leisure amenities. Few Standard Hotels are located in the very centre of Moscow, but all are close to metro stations.

3 star hotels in Moscow is an ideal choice for those who want to enjoy comfort for a reasonable price. When you book a stay at a three star hotel in Moscow, you’ll get access to perfect little perks like on-site restaurants and cocktail bars, well-appointed fitness centers, and spacious rooms.

This type of hotel will always have a restaurant — often more than one. A real kaleidoscope of national culinary traditions can be found in Moscow’s 3-star hotels: Italian (The Salute Hotel), Arab (Hermitage), Chinese and Korean (Astrus), Georgian (Tourist), as well as flights of designers’ fancies in the interiors (at The Vega Hotel, for example, all the restaurants are designed in the styles of various periods).

Three-star hotels are just as suitable for business trips as for holidays. The majority of them have modern business centers that are well equipped for holding various events.

The standard of service in Moscow hotels is improving day by day and is now virtually indistinguishable from that in Europe. Quality furniture and reliable appliances meet the functional aspect of your stay, while various elements of decor and interesting design features can give your hotel room a warm, almost homelike atmosphere.

3-star hotels provide all the services necessary for a full-value stay. Sometimes the only difference between 3-star and 5-star hotels is in the size of the rooms. In such hotels, in addition to the customary services, guests can visit a nightclub or a bowling alley (The Astrus Hotel, for instance, has one of the largest bowling alleys in Moscow with eight lanes, as well as seven tables for Russian billiards and four for American pool), a sauna, a beauty salon, a medical center and other additional services to make your stay more comfortable. In many hotels holidaymakers will find well-equipped gyms, and in some — full sports centers.

Prices vary, of course, but you are unlikely to have to pay more than 90 to 110 dollars a night for a 3-star hotel in Moscow. In addition, most of the hotels offer a variety of discounts, special offers and promotions: outside the peak periods of New Year and the three summer months some amazing reductions are available, sometimes up to 50-60%.