Questions

1. What is incentive tourism? What purposes is it usually conducted for? What are the preferred venues of incentive tourism? Who are most of the expenses paid by?

2. What forms can conferences take? What’s the difference between a videoconference and a teleconference?

3. What are exhibitions? Why are exhibitors considered to be the essential component of the industry? What can the exhibitors’ interaction with attendees result in?

4. What is a trade fair? Where are trade fairs usually held?

Listening & Watching

4. Watch the video “Meetings, incentives, conferences exhibitions” and put the verbs in the correct form.

1. Meetings, incentives, conferences and exhibitions is a type of tourism in which large groups, usually (plan) in advance, (bring) together for a particular purpose.

2. Recently there (be) an industry trend towards using the term ‘meetings industry’ to avoid confusion from the acronym.

3. Most components of MICE well (understand), perhaps with the exception of incentives.

4. Incentive tourism usually (undertake) as a type of employee reward by a company or institution for targets (meet) or (exceed), a job well (do).

5. Unlike the other types of MICE tourism, incentive tourism usually (conduct) purely for entertainment, rather than professional or education purposes.

6. MICE tourism usually (include) a well-planned agenda (center) around a theme or topic, such as profession trade organization, a special interest group or an education topic.

7. Convention bureaus, MICE event locations normally (bid) on by specialized convention bureaus in particular countries and cities.

8. The process of marketing and bidding normally (conduct) well in advance of the event, often several years.

9. MICE tourism (know) for its extensive planning and demanding clientele.