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II. Answer the questions.

    1. How may assets be measured?

    2. What is the economic value of an asset?

    3. When is value less than the anticipated cash flow?

    4. What is present value?

    5. What factors does value depend on?

    6. How may value be represented?

    7. What does continued ownership of an asset imply?

III. What meaning have the following words and word combinations?

The economic value of an asset, to measure assets at their value to their owners, in the terms of forecasts of the inflows of cash, to spend money on advertising, the anticipated cash flow, to pay interest at the rate, continued ownership of an asset, to exceed an asset’s market value.

IV. Put a word or phrase in the correct place to complete the following sentences.

present value, the interest rate, continued ownership, amount, cash flows,

a good measure

  1. The economic value of an asset is the maximum … that the company would be willing to pay for it.

  2. Value is less that the anticipated cash flow, when … are expected to be delayed.

  3. … is the maximum amount the company would be willing to pay for a future inflow of cash.

  4. The higher …, the less valuable the asset will be.

  5. The sale price of the company’s assets is seldom … of the assets' value.

  6. … of an asset implies that its present value to the owner exceeds its market value.

V. Look back at the text and choose the correct words to go together.

measure assets on/at at their value to their owners

economic value of/in an asset

express in/on terms of forecasts

spend money for/on advertising

pay interest at/for the rate of 5 percent a year

deduct interest at/on investment

depend on/at some factors

be represented with/by the amount the company obtains by selling its assets

VI. Translate the text in the written form. Asset Сost1

Accountants are traditionally reluctant2 to accept value as the basis of asset measurement in the going concern. Although monetary assets such as cash or accounts receivable are usually measured by their value, most other assets are measured at cost. The reason is that the accountant finds it difficult to verify3 the forecasts upon which a generalized value measurement system would have to be based. As a result, the balance sheet does not pretend to show how much the company’s assets are worth; it shows how much the company has invested in them.

The historical cost of an asset is the sum of all the expenditures the company made to acquire4 it. This amount is not always easily measurable. If, for example, a company has built a special-purpose machine in one of its own factories for use in manufacturing other products, and the project required logistical support from all parts of the factory organization, from purchasing to quality control, then a good deal of judgment must be reflected in any estimate of how much of the costs of these logistical activities should be “capitalized” (i.e., placed on the balance sheet) as part of the cost of the machine.

NOTES

1. asset cost – себестоимость (стоимость) активов компании

2. reluctant – неохотно

3. verify – проверять, контролировать

4. acquire – приобретать, получать