- •Г. Д. Малик
- •Information Challenges
- •Contents
- •Information Age Text 1 understanding data, information, knowledge and their interrelationships
- •Text 2 how to build wisdom and prosper in an ‘information age’
- •5 Myths About the 'Information Age'
- •Brief Overview of Document Management
- •Introduction
- •Text 5 Understanding documents and documentation
- •Typical digital and traditional libraries compared
- •Text 6 The Transformation of Document Storage into Records Management
- •Text 7 problems and challenges of the information age
- •Industrial vs. Information Age
- •Text 8 Hidden-Information Agency
- •Introduction
- •Information Professionals Text 1 The Role of Information Professionals in Global Economic Crisis
- •Introduction: the causes and evolution of the global economic crisis
- •Information Professionals in the Information Age:
- •Vital Skills and Competencies
- •Intellectual Capital And Intangible Assets
- •Text 3 Entrepreneurship Education and Information Professionals
- •Text 4 The Information Professional facing the impact of Search Technology
- •Information Professional in news organizations
- •Knowledge Experts in the Intelligent Organization
- •Text 5 The Changing Role of the Information Professional
- •Implications for Education
- •Text 6 Challenges in Educating 21st-Century Information Professionals
- •Information Professionals in the Corporate World
- •Text 8 The Future of the Information Professional
- •Text 1 The Freedom of Expression and Information
- •Text 2 mass media and its influence on society
- •Text 3 pros and cons of mass media
- •Pros and Cons of Different Types of Media
- •Text 4 seven myths about media effects
- •Classification of Media
- •Text 5 children and the media
- •Print Materials
- •Television
- •Text 6 Ten Reasons to Advertise in a Newspaper
- •Immediate
- •Pros and Cons of Advertising in Newspapers
- •Text 7
- •Interactive elements and customization
- •Text 8 are newspapers dying? yes or no?
- •Newspapers Are Dead
- •No They Aren’t – Not Yet, Anyway
- •Internet Text 1
- •Internet as an important element of the information society and e-business development
- •Text 2 The Internet Revolution: It came. It went. It's here.
- •Text 3 Consumer Benefit from Use of the Internet
- •Text 4 The Educational Advantages of Using Internet
- •Text 5 From media literacy to digital skills
- •Text 6 Social Network Sites
- •Text 7 History of e-books
- •Text 8 The future of the Internet is wired into the human brain
- •It’s all in your head
- •Text 1 Censorship, Violence & Press Freedom
- •Text 2 Censoring and Destroying Information in the Information Age
- •Text 3 Pros and Cons of CenSorship
- •Text 4 Media Censorship: Why is Censorship Good
- •Internet / Magazines
- •Text 5 Censorship and the Arts
- •Text 6 Data driven futures - censorship takes new forms
- •Freedom of speech and censorship - project
- •Surveillance and censorship intertwined
- •Who controls the internet?
- •Paradoxes of democracy
- •Big media - concentration, globalization and user data
- •Media redefined
- •Big data
- •Information regime and respect for the user
- •Text 7 Kids' Book Censorship: The Who and Why
- •Challenges Are Ongoing
- •Why Do People Want to Ban Books?
- •The First Amendment to the u.S. Constitution
- •Kids Fight Book Banning Through kidSpeak
- •Parents Against Bad Books in Schools
- •What Do You Think?
- •Why do people want to ban books?
- •Text 8 Why Not Censor?
- •Text 1 a brief history of pr
- •Text 2 the important role of public relations
- •10 Principles of Public Relations
- •Text 4 ethical public relations: not an oxymoron
- •Text 5 public relations across cultures: building international communication bridges
- •Text 6 pr and blogging – how to think about it?
- •Text 7 how to choose between pr and advertising
- •Text 8 how to run ethically sound pr campaigns
- •Text 1 deal or no deal? resolving conflict through negotiation
- •Importance of good communication skills in negotiation
- •Text 3 a Buyers’ and Sellers’ Guide to Multiple Offer Negotiations
- •Information for Buyers
- •Information for Sellers
- •Information for Buyers and Sellers
- •Text 4 Deception in Negotiations: The Role of Emotions
- •Text 5 Differences in Business Negotiations between Different Cultures
- •Text 6 negotiation conflict styles
- •When to use?
- •What's the Danger?
- •Self Defense
- •When to use?
- •What's the Danger?
- •Self Defense
- •Avoid (I Lose - You Lose)
- •When to use?
- •What's the Danger?
- •Self Defense
- •Compromise (I Lose / Win Some - You Lose / Win Some)
- •When to use?
- •What's the Danger?
- •Self Defense
- •When to use?
- •What's the Danger?
- •Self Defense
- •Text 7
- •Text 8 ten tips for negotiating in 2013
- •Information Challenges
- •38 Karhula p. Data driven futures - censorship takes new forms / p. Kashula. – Available at: http://www.Ifla.Org/publications/data-driven-futures-censorship-takes-new-forms.
Text 3 pros and cons of mass media
By Kashmira Lad19
Mass media enjoys a very prominent role in our lives. There are various effects of mass media on the society at large. Media tends to influence and it's obvious, there are positive as well as negative influences. However, it also depends upon the way audiences perceive things. The power of media is by far recognized by everybody in terms of advertising, marketing and as a medium to broadcast information to people at large. Since mass media is used to communicate and interact with people from various walks of life, it can often result in a conflict of options. Print media (magazines, newspapers, brochures, press releases, newsletters, etc), electronic media (television, radio etc) and the Internet are all part of mass media. Today, it can give a person phenomenal exposure and this can result in various effects on the society. However, have you paused to think about its pros and cons? Well, one cannot blame a particular medium because of outside influences. Here, we shall take a look at such advantages and disadvantages.
Pros
The wide reach offered by mass media is phenomenal. It can target a global audience.
In terms of newspapers and magazines, it can reach a specified target group. Besides, it is easily accessible. For example, the newspaper lands on the doorstep and we have the latest news in our drawing rooms due to the television set.
Certain types of media have a loyal fan following. This would mean that an advertiser, publication or news channel would have a ready audience.
We have the latest news and information at the click of the mouse! The Internet is such a medium that it can give many options for the kind of information required.
Television, movies, Internet and the radio are some of the best forms of entertainment.
It can be used for educational purposes in an effective manner.
Cons
At times, the information reported may not be authentic from every angle. Hence, there may be a misinterpretation of a situation.
News can be manipulated to influence the minds of the audiences. For example - a particular political party may manipulate reports in their favor, which would indicate the political control in the media.
Media bias can occur due to various issues. A journalist or an editor may give personal preference to an issue.
A particular event or a celebrity may receive undue importance and set wrong ideals before the youth. It may present an ostentatious lifestyle, which may inculcate wrong ideals amongst youngsters.
Unnecessary sensationalism of an issue may project wrong information to the public.
Misleading messages may again divert young minds towards a wrong path.
Wrong interpretation of news may even blow things out of proportion. This would create further unrest in any place or even violence in case of extreme situations.
At times, a particular event or news item may receive too much attention simply because of the lack of important news or snippets. This would again present a wrong idea before the public.
Certain mass media such as newspapers or leaflets have a very short shelf life. In terms of advertising, it would not serve to be useful for every kind of product or message.
These were some of the pros and cons of mass media. Ultimately, it always depends upon the individual and the way a particular message is perceived.
Assignments
Characterize the main disadvantages of mass media.
How can mass media be used for educational purposes in an effective manner?
Why can news be manipulated?
What are the best forms of entertaining according to the author?
How do you understand the process of misinterpretation of a situation?
How does mass media affect youngsters?
What kind of messages may divert young mind towards the wrong path?
What types of mass media have a very short shelf life?
Compare different types of media using the table below.
Table 3.1