- •English for service managers
- •Київський національний університет технологій та дизайну
- •Англійська мова
- •Content
- •Module 1 Management
- •Reading
- •1. Read the text and answer the question:
- •What’s Management?
- •3. Reorder the letters in the underlined words to complete the sentences.
- •4. Look at the following lists of positions and organizations and answer the questions below. Then in groups compare your answers.
- •5. Read the text and answer the questions:
- •2. What are the main components of the definition of “Management”?
- •6. Find words or phrases in the text which mean the same as the following:
- •7. Managers set objectives. What is an objective? Give examples of objectives in sales, production and personnel managers might set.
- •Vocabulary
- •8. Complete the following sentences using suitable words or phrases below.
- •9. Complete the following sentences with the correct word or phrase (a, b, c, or d).
- •10. Complete the following sentences using suitable forms of the verbs below.
- •Listening
- •11. Nigel Nicholson is Professor of Organizational Behaviour at the London Business School. Listen to the first part of the interview and complete the notes, using up to three words each time.
- •Speaking
- •Writing
- •16. You see the following advertisement in a national newspaper. Write a suitable letter in reply to it and enclose your cv.
- •Grammar spot
- •Construction of the Passive Voice
- •Use of the Passive Voice
- •Conjugation for the Passive Voice
- •17. Choose the right variant.
- •18. Choose the right variant.
- •Module 2 Top Management
- •Top management Reading
- •1. Read the text and answer the question below:
- •2. Consider the high-technology company “Computex” and note down some of its strengths, weaknesses, opportunities and threats.
- •3. Read the text and number the following ideas 1-8, depending on the order in which they appear in the text.
- •Vocabulary
- •4. Complete the following sentences using suitable items from the box below.
- •5. Complete the following passage with the correct form of the words below.
- •6. Rewrite the following sentences without changing their meaning. Use the verbs or phrases in italics followed by the correct prepositions and make any other necessary changes.
- •Listening
- •7. Listen to the following conversation and complete the company profile below.
- •8. Listen again and identify the phrases or expressions in the conversation which mean the same as the following:
- •9. Choose some companies or service organizations that you know well. Then, in each case, discuss:
- •If the sentence contains an expression of time, you must change it as well.
- •Reported questions
- •Reported commands
- •12. Finish the sentences using Reported speech. Always change the tense, although it is sometimes not necessary.
- •13. Finish the sentences using Reported speech. Always change the tense, although it is sometimes not necessary.
- •14. Choose the right variant of converting Direct Speech into Indirect one:
- •Module 3 Goal setting
- •Goal setting Reading
- •1. Read the dialogue and answer the question:
- •2. Read the text and answer the following questions:
- •Vocabulary
- •3. Complete the following passage, using suitable forms of the words in the box below.
- •4. Complete the following sentences, using suitable forms of the verbs in the box below.
- •5. Rewrite the following sentences without changing the meaning. Use the verbs or phrases in italics and make any other necessary changes.
- •Listening
- •6. Listen to the following conversation and complete the memorandum below.
- •7. Listen again and fill in the gaps in these sentences from the conversation.
- •Speaking
- •8. Your company has been developing an ultra-modern product which has several revolutionary features. You are confident it will be a world-beater!
- •Instructions
- •Writing
- •Grammar spot
- •10. Insert the appropriate modal verb.
- •11. Insert the appropriate modal verb.
- •12. Insert the appropriate modal verb.
- •Module 4 Areas of household services
- •Spa management
- •Reading
- •1. Read the text and answer the question:
- •]Resort or Place of Treatment
- •2. Choose the service you use/would like to use regularly:
- •3. Match the terms with their definitions: Types of spa
- •4. What are the career prospects in Spa industry? Read and compare your answer.
- •5. Read the text and define the role of a spa manager:
- •Listening
- •6. Match words with their definitions.
- •7. Read these examples and translate them into Ukrainian. Then make your own sentences with underlined words.
- •9. Listen again and tick what you hear:
- •10. Complete the following scheme about the spa management certificate program in Chemeketa Community College:
- •11. Tell your partner about the spa management certificate program in Chemeketa Community College. Useful phrases will help you.
- •12. Imagine you are a director of Spa Management courses. Use working files and phrases from ex. 6 to tell your groupmates what you propose.
- •Speaking
- •13. Read the dialogue and act it out.
- •14. Make up your own dialogues.
- •Writing
- •15. Write the prospect of your own Spa management program. Use the plan:
- •Grammar spot
- •Imperative Mood – Наказовий спосіб
- •16. Translate into English:
- •17. Choose the right variant.
- •2. Dry cleaning business r eading
- •1. Read and translate the text:
- •How to Start a Dry Cleaning Business
- •2. Find paragraphs where these points are discussed:
- •3. State True or False, correct false sentences:
- •4. Explain the meaning of highlighted words.
- •5. Complete the dialogue at the dry-cleaner’s with the words from the list. Then listen and check.
- •Speaking
- •9. Read the dialogue: Dry Cleaning
- •11. Read job descriptions and decide which are for dry cleaning managers and which are for dry cleaners.
- •12. Talk about job description of a dry cleaning manager using the following scheme
- •Handling Complaints
- •Counter Service
- •Dry cleaning manager
- •13. Is the dry cleaning business a profitable business?
- •I t can be if you are in a good location and have good service.
- •It can be a profitable business; like any business, it depends on your location, your level of involvement, etc.
- •No, margins are too low.
- •Writing The Business Plan
- •1. What should an executive summary include?
- •2. Product or service?
- •3. Market analysis
- •4. Strategy
- •5. Management team
- •6. Financial plan
- •14. Write the business plan of your own dry-cleaning business. Grammar spot
- •17. Now complete the following statements by choosing the correct missing word:
- •Module 5 Setting up a business in household service industry
- •1. Cleaning services
- •1. Match the words:
- •2. Look at the collocations in Ex. 1 and the title of the text. What do you think the text will be about? Read through and check.
- •3. In pairs, fill in the questions (1-7) in the interview.
- •Listening
- •4. Explain the meaning of the highlighted words:
- •5. Listen how to start a cleaning business and fill in the gaps:
- •6. Listen to the presentation again and note all key phrases. Then in pairs make up slides for a slide show and present to your group. Speaking
- •7. Dale Handerson gives some advice for those who would like to start and run a house cleaning business. In pairs, read and decide the category advice can be referred to.
- •I nformation on starting and running a house cleaning business
- •8. Use advice from the exercises above to give a short presentation for those who would like to start and run a house cleaning business.
- •9. Read the following essay and divide it into three main parts. In each paragraph outline the topic sentences. Underline all special phrases.
- •10. Write your own essay on the topic: Anyone can start a cleaning business because all people are familiar with cleaning their own home.
- •11. Complete the sentences with the gerund form of the verbs.
- •12. Locate the gerund in each sentence.
- •2. Pet sitting industry
- •Reading
- •Is a contracted service provider who takes care of a pet or other animal at its own home.
- •1. Have you got a pet or would you like to have one? Have you ever used pet sitter’s services? Why or why not? Why do people use pet sitters? Read the text and compare your answers.
- •2. Explain the meaning of underlined words, translate them into Ukrainian. What part of speech are they? Form the nouns from the verbs.
- •3. How do you think what the following training courses include?
- •4. Read about different services which can be offered by pet sitters.
- •5. Here are some tips for successful advertising pet care business. Read them and fill in the gaps.
- •Marketing & advertising your pet care business
- •Listening
- •7. Now listen and check your answers.
- •8. Discuss in groups two questions:
- •How Dog Sitting Rates Can Change Speaking
- •Writing
- •11. Write some advice for those people who are going to start pet sitting business describing the main steps. Include the following points:
- •Grammar spot
- •12. Open the brackets.
- •13. Put in the correct preposition.
- •Module 6 Career Plans
- •Reading
- •2. Read the text. Why do you think the resume is so important in the application process? Who benefits more from the resume - the reader or the writer? resume as it is
- •3. Study the text and try to find answers to the following questions:
- •4. Replace the words and phrases in italics by those from the text.
- •5. Look at the phrases and words below. Can you put them differently, through synonyms, antonyms, or definitions?
- •Listening
- •Speaking
- •10. Assume you are calling in response to the job ad.
- •11. Choose the position you are applying for. Make up a dialog following the situation and strategy suggested below. Work in pairs.
- •H.R. Specialist applicant
- •Writing
- •12. Write your own resume. Use the sample as an example.
- •Grammar spot
- •Gerund and Infinitive (no difference in meaning)
- •Gerund and Infinitive - difference in meaning
- •13. Put the verb in brackets into a correct form. (gerund or infinitive)
- •14. Put the verb in brackets into gerund or infinitive
4. Read about different services which can be offered by pet sitters.
Vacation care. During vacation pet sitting, a pet sitter visits a client's home several times, as required. The exact length of visit is determined by both pet owners and pet sitters, averaging from fifteen to forty-five minutes. Most pet sitters bill clients on a per-visit or per-day basis, including additional charges for multiple pets, travel expenses, and special tasks. Less commonly, pet sitters offer live-in care. Pet sitters also provide house sitting in conjunction with vacation pet care.
Dog walking. Pet sitters also provide dog walking services. Disabled clients and the elderly often hire pet sitters to exercise and care for their pets if they are unable to do so.
Insurance. Most professional pet sitters are insured through nationwide Pet Sitter insurance providers. As of 2010, the major American and Canadian pet sitting insurance providers include claim limits from 2 million to 4 million per claim for liability claims. They also include an uncommon endorsement that provides coverage for care, custody, and control of the client pets from $10,000 to $200,000 per occurrence. Coverage is included for fire damage, lost keys, and other negligence claims.
Bonding. A dishonesty or fidelity bond claim generally applies when a pet sitter is convicted in criminal court of theft from a client home. When the pet sitter is convicted, the bond will reimburse the client for the loss, and then seek reimbursement from the pet sitter. This process can take many years to complete, and usually relies on a criminal law court conviction.
5. Here are some tips for successful advertising pet care business. Read them and fill in the gaps.
Investigate possible advertising options.
Having a website is important.
Decide who your ideal client will be.
Evaluate the effectiveness of your ads.
Network with other professionals in the pet industry.
Be consistent and patient with your advertising.
Marketing & advertising your pet care business
Whether you're just starting out or have been in business a while, marketing and advertising your business will probably quite high on your list of priorities that you'll be concerned on an ongoing basis. If you're like most business owners you'll constantly be on the lookout for ways to get the most out of your money as you work to get your name out to the people who are likely to need your services. While the subject of marketing can obviously be a never-ending subject, the following will help get you started and hopefully spark some ideas to get your business noticed.
_____________
If you take time to put down on paper the type of client you want to cater to, you may see some trends that will make your marketing strategy more effective. For example, if you intend to specialize in caring exclusively for dogs, you may decide to put flyers on a public bulletin board at a dog park.
_____________
When you're deciding how and where to advertise your services, try to determine where you'll reach the largest number of pet owners with the least amount of effort and expense.
_____________
When you decide on a particular venue for advertising, give it a chance to work. There's a theory that advertising is most effective when the potential customer sees an ad three times. For example, if you decide to advertise in your local paper one time, don't stop with just that one time ad. Let your ad run for a minimum of three inserts before deciding whether or not to discontinue it.
_____________
You may advertise in five different places and although you will want to track which of these five ads prompted someone to call you, it may not always be possible to do with complete accuracy. A potential client may see all five of these ads over time and give you a call because your name has become ingrained in their mind for the service that you offer.
_____________
Since we live in a wired society, I can't stress enough the importance of a website. Your website is an always-available document that allows you to sell yourself and your business.
_____________
A very important part of your marketing efforts will be to network with other professionals in pet care businesses. Network groups are a great way to learn, share learning experiences, and trade referrals.
If you truly believe you offer exceptional service in your industry, work toward making your advertising materials equally as impressive. Put some time, effort, and resources into your marketing plan and your advertising materials and you'll most likely have more than enough clients to keep you busy!