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- •English for Business Communication
- •Unit 1 financial system
- •1. Think and discuss in pairs.
- •2. Provide definitions of the following terms. Use your business dictionary to check.
- •World Top Ten Countries with Largest Budget
- •7. Fill in the table.
- •Match the two parts (a and b) to make a phrase. Translate the phrases.
- •2. Translate the following phrases from Text b into Ukrainian.
- •3. Read the text and translate the sentences containing phrases from Ex. 1 and 2. Text b
- •4. Work in pairs. Put questions of different types to the text and answer them.
- •5. Find in the text the terms that match to the following definitions.
- •6. Complete the sentences with the appropriate form of the words in brackets.
- •7. Match the two parts (a and b).
- •8. Complete the chart with different parts of speech. Use them in sentences of your own.
- •9. Translate into English.
- •Unit 2 exchanges. Money markets
- •1. Match the following terms with their Ukrainian equivalents. Try to provide their English definitions. Use your business dictionary to check.
- •Stock and Commodities Exchanges
- •3. Decide whether the following statements are true or false. Correct the false ones.
- •4. Match the two parts of the sentences. Translate them.
- •5. Find in the text the terms that match to the following meaning.
- •1. Match the following terms with their Ukrainian equivalents.
- •Money markets
- •2. Read the text and answer the questions.
- •3. Look at the chart and describe the way repurchase agreement operates.
- •4. Complete the statements.
- •1. Think and discuss.
- •What Is Inflation?
- •2. Find in the text the English equivalents of the following words and combinations and make up a sentence with each of them.
- •3. Complete the sentences with the appropriate form of the words provided in the brackets.
- •4. Match the following terms to their definitions. Use them in sentences of your own
- •5. Translate the following sentences into Ukrainian.
- •Unit 3 banking
- •1. Think and discuss.
- •2. Match the following terms with their Ukrainian equivalents. Find them in text a and translate the sentences into Ukrainian.
- •Text a a short history of banking
- •3. Scan the text and find the answers to the following questions.
- •4. Find in the text the terms that match to the following definitions.
- •5. Match the terms to their definitions. Use them in the sentences of your own.
- •6. Choose the correct word.
- •7. Using the words in parentheses, complete the text below with the appropriate tenses the Past Simple, the Past Continuous, the Present Perfect or the Past Perfect.
- •Online Banking
- •3. Match the two parts (a and b) to make a phrase. Translate the phrases into Ukrainian.
- •4. Find in the text the English equivalents of the following words and word combinations and make up a sentence with each of them.
- •5. Complete the sentences with the appropriate form of the words in brackets.
- •6. There is a list of some more advantages and disadvantages of online banking. Divide them into two separate columns:
- •7. Translate into English.
- •Unit 4 banking Types of Banks
- •1. Think and discuss.
- •2. Translate the following phrases from Text a.
- •3. Find in Text a the equivalents to the following phrases.
- •4. Read and translate the text. Pay attention to sentences containing the passive forms. Make up a plan of the text. Text a Types of banks
- •Investment banks
- •Industrial Banks / Development Banks
- •5. Change the following active sentences into the passive ones.
- •6. Complete the passage below using the terms from the box.
- •7. Translate the idioms and learn them.
- •1. Decide if the statements are true (t) or false (f). Correct the false ones.
- •2. Insert appropriate prepositions where necessary.
- •4. Match the following terms to their definitions.
- •5.Complete the following sentences.
- •6.Translate into English.
- •Unit 5 functions of banks
- •1.Think and discuss.
- •Functions of Banks
- •2. Match the phrases to their definitions:
- •3. Provide definitions of the following terms. Use your business dictionary to check.
- •4. Complete the passage below using the terms from the box.
- •5. Fill in the correct type of conditionals.
- •6. Choose the correct term to complete the sentence.
- •Text b Globalization in the Banking Industry
- •1. Insert the correct prepositions.
- •Bank Error Makes Customers Millionaires
- •Match the terms with to their definitions.
- •3. Here is an example of the dialogue about Making a Deposit. Make up a similar one about Transferring Money or Opening Another Account. Role play your dialogue.
- •Learn the given phrasal verbs about money. Make up sentences.
- •6. Translate into English.
- •Unit 6 ukrainian banking system
- •1. Think and discuss.
- •2. Match the following terms with their Ukrainian equivalents.
- •3. Read text a and find and translate the sentences with clauses of purpose. Before reading revise the following grammar constructions. Make up your own sentences.
- •Text a Ukrainian Banking System
- •4. Fill in appropriate prepositions, translate the phrases and make up sentences of your own.
- •5. Match the Governors of the National Bank of Ukraine with the periods of their ruling. Find some more information about these people .
- •6. Choose the best alternative from the box below to complete the text. History of the nbu
- •7. Complete the following sentences with the appropriate words in the box.
- •Text b The History of Ukrainian currency
- •1. Decide if the statements are true (t) or false (f). Correct the false ones.
- •2. Provide definitions of the following terms. Use your business dictionary to check. Use the terms in the sentences of your own.
- •3. Insert the correct prepositions.
- •4. Translate into English.
- •Unit 7 bank of england. Federal reserve
- •Think and discuss.
- •3. Complete these sentences about Central Banks using the words in the box.
- •5. Complete the sentences with the appropriate form of the words. Pound
- •6. You are given some banking words. Use them to make up your own story or a dialogue. Work in pairs.
- •4. Complete these sentences about Central Banks using the words in the box.
- •5. Translate into English.
- •1. Decide if the statements are true (t) or false (f). Correct the false ones.
- •2. Fill in the correct preposition or conjunctions.
- •The United States dollar
- •Unit 8 management and managers
- •1. Match the following words and wordcombinations with their Ukrainian equivalents
- •Read the text and find the answers to the following questions.
- •Text a Management
- •3. Match the following words to their definitions.
- •4. The text contains a number of common verb-noun combinations. Use the word combinations in the box to complete the sentences below.
- •1. After an organization has _____ ____, it has to make sure that it achieves them.
- •5. Replace the underlined words / word combinations with their logical equivalents.
- •1. Discuss the following:
- •2. Translate the following phrases from the text and use them in the sentences of your own.
- •Text b What Makes a Good Manager?
- •3. Translate the underlined sentences from the text. Following the example, make up sentences of your own.
- •4. Match the verbs on the left with the nouns or phrases on the right to make a word combination.
- •5. Complete the text using the correct form of the words in brackets.
- •6. Translate the following sentences into English.
- •Unit 9 management strategies
- •Pick up adjectives out of the words supplied below and make the list of their suffixes.
- •Top management – planning and strategy
- •Find in the text the sentence containing the same construction with the Infinitive and translate it into Ukrainian.
- •5. Following the example from Ex. 3 translate the phrases into English.
- •6. Complete the following sentences paying attention to the italicized part. Translate the completed sentences into Ukrainian.
- •7. Make up 5 sentences following the example given below. Use the ideas from the text.
- •8. Read the text again and answer the questions. Add 2-3 questions of your own. Use the answers to write down the summary of the text. (Look at Appendix 1 for the sample).
- •Match the following words and word combinations with their Ukrainian equivalents.
- •Fill in the box. Find the words in the text. Translate the sentences.
- •Read the text and find the answers to the questions provided below.
- •Swot Analysis
- •4. Decide whether the following statements are true or false. Correct the false ones.
- •5. Insert prepositions in the following sentences if necessary.
- •6. Translate the following sentences into English.
- •Unit 10 management styles
- •Read the text and find the answers to the questions provided below. Text a
- •2. Find the English equivalents in the text and translate the sentences.
- •3. Complete the sentences choosing the appropriate form provided in brackets.
- •4. Find in the text the terms that match to the following definitions.
- •1. Read the text and name the three management styles described here. Provide comments.
- •Different Situations - Different Management Styles
- •Management styles can vary from company to company, and of course within organisations themselves. Different styles are appropriate for different situations or types of business.
- •2. Decide whether the following statements are true or false. Correct the false ones.
- •Unit 11 making a decision
- •6. Complete the sentences as in the example and translate them into Ukrainian.
- •7. Translate the following sentences paying attention to the italicized parts.
- •8. Complete the following passage with the correct forms of the words in the box below. Look up the meaning of these words in your dictionary.
- •Read text b and answer the questions provided below. Text b Team Decision-making Reaching Consensus for Better Decisions
- •Fill in the box and сomplete the sentences below with the most appropriate words.
- •3. Find in the text the terms that match to the following definitions:
- •4. Translate the following sentences into English.
- •Unit 12 leadership
- •1. Read the text and find the following word combinations. Translate the sentences.
- •Match the words on the left to their definition on the right.
- •Provide definitions of the following terms. Use them in sentences of your own.
- •5. Choose the right phrase to complete the following sentences.
- •6. Make up the annotation of the text.
- •1. Read the text and find the following word combinations. Translate them into Ukrainian.
- •Text b Leaders: Born or Made?
- •2. Read the text again and answer the following questions.
- •3. Match the terms/ phrases on the left to their definitions on the right.
- •4. Choose the right option to complete the following sentences.
- •5. Complete the following sentences with the right prepositions if necessary.
- •6. Translate the following sentences into English.
- •Unit 13 Work and motivation
- •1. The following statements define some basic job terms. Choose the right one.
- •2. Which of the following statements do you agree with? Why?
- •Text a Theory X and Theory y
- •7. Fill in the box. Use the most appropriate words in the sentences below.
- •1. The manager … his employees that they can lose their job, and they started to work more efficiently.
- •1. Match the following words and word combinations with their Ukrainian equivalents.
- •2. Read the text and find out why. Text b
- •3. Answer the following questions.
- •4. Decide if the statements are true or false. Correct the false ones.
- •5. Use words and word combinations from the list to fill in the gaps.
- •6. Find in the text the terms that match to the following definitions.
- •7. Translate the following sentences into English.
- •Unit 14 Cross-Cultural Management
- •Read the text and find the following word combinations. Translate the sentences.
- •Text a Cross-Cultural Management
- •2. Read the text and find the answers to the following questions.
- •3. Revise the Second Conditional. Find in the text sentences that contain examples of this type of Conditionals. Translate them.
- •6. Complete the following passage, using the suitable words from the list below.
- •Make up the annotation of text a (Look at Apendix on page 172)
- •1. Complete the following sentences.
- •Text b Cultural Diversity in the Workplace
- •2. Read the text and find the answers to the following questions.
- •3. Match the two parts to make a correct sentence.
- •4. Find in the text the words that match to the following definitions.
- •5. Translate the following sentences into English.
- •Unit_15 marketing
- •People’s attitudes to brands and marketing are very different. Which of these statements do you think is true and which is false? Provide your comments.
- •2. Discuss the following
- •Text a Marketing
- •3. Read the text and find the answers to the following questions.
- •4. Find constructions with the infinitive in Text a and translate the sentences.
- •5. Translate the following sentences from Ukrainian into English using the infinitive. Follow the example.
- •Translate the following sentences from Ukrainian into English. Follow the example.
- •Use the appropriate form of the infinitive.
- •Complete the article with the following words.
- •1. Read the text and check if your ideas were correct.
- •Market Research
- •2. Answer the following questions. Use your answers to write down the summary of the text. (Look at Appendix 1 on page 172 for the sample).
- •4. Delete the incorrect word combination in each of the four groups. Use the correct word combinations to complete the sentences below.
- •5. Translate into English.
- •Unit 16 marketing mix
- •Text a Marketing Mix. The Ps.
- •Read the text and find the answers to the following questions.
- •Provide definitions of the following terms. Use the terms to complete the text.
- •Do the following terms refer to product, price, place, promotion, or people? Put the words in the correct columns.
- •Text b the marketing mix. The four cs, as and os.
- •Provide definition to the following terms. Use your business dictionary to check.
- •Find in the text the answers to the following questions.
- •Put the words and word combinations from the box into the correct columns.
- •Complete the article about a supermarket in-store event using the following words.
- •Replace the underlined words and word combinations with the alternative ones from the box.
- •Translate into English.
- •Unit 17 branding
- •Read the text and find the answers to the questions provided after the text. Text a Branding
- •2. Consider the terms with 'brand'. Learn them and their definitions.
- •3. Match the following terms with 'brand' to their definitions.
- •4. Consider more word combinations with ’brand’. Learn the word combinations and their definitions.
- •5. Label the purchase stages. Use the word combinations of Ex. 4.
- •A marketing manager writes an email about brand strategy to his contact in a communications agency. Use the following phrases to complete the email.
- •9. Match the examples (1-4) with the summaries ( a-d).
- •10. Decide if the statements below are true or false. Correct the false ones.
- •Text b Common brand values.
- •Answer the questions to Text b.
- •Consider the list of adjectives to describe brand values. Use your dictionary to find the nouns. Translate adjectives – nouns combinations.
- •Make up 10 sentences with either the adjectives or the nouns.
- •Florette produce a range of ready-to-eat salads and salad dressings. Read what they say on their website about their brand values, and choose the correct heading from the box for each section.
- •5. Choose the correct word from the brackets to complete each brand value statement.
- •6. Complete the brand value statements using the following words.
- •What are your favourite brands of the following products? Why do you prefer these to other similar brands?
- •Complete the article with the correct form of the adjectives in brackets. That little voice in your head.
- •Read the article about marketing in Scandinavia. Complete the article with the following words.
- •Translate into English.
- •Unit 18 maslow's hierarchy of needs.
- •Text a Maslow's hierarchy of needs.
- •Answer the following questions.
- •Match the needs from Maslow’s pyramid (1-5) with the reasons for buying certain products (a-e).
- •3. Put the words of each sentence in the correct order.
- •4. A marketing specialist is talking about purchasing behaviour. Replace the underlined expressions with alternative phrases from the list below (a - g). One question has two possible answers.
- •5. Read the following passage and write out the person’s needs according to the Maslow’s pyramid.
- •Fill the blanks with the given words and phrases.
- •7. List the needs provided below according to the levels of Maslow’s hierarchy (1 – 8).
- •1. Read the text and find the answers to the questions provided below. Text b Customer orientation
- •2. Find words in the text that can be used to make word combinations with the nouns customers and data.
- •Use the words and word combinations to complete the sentences.
- •Complete the passage using the terms given below.
- •Translate into English.
- •Unit 19 advertising
- •Work in pairs, say what you think of the recent experiments in advertising. Can you think of any new and innovative ways to advertise?
- •Read the following advertising messages and say where it is most possible to see or hear them.
- •Text a What is advertising?
- •Answer the following questions. Add 2-3 questions of your own. Use the answers to make up the summary of the text.
- •Work in pairs. One of you retells the text by small portions, the other works as an interpreter. Take turns.
- •8. Now with your books closed translate your Ukrainian text back into English. Compare your translation with the original. Analyse your mistakes.
- •Text b Advertising techniques
- •Answer the following questions.
- •Make up sentences using one part from each column. Follow the example.
- •In the description of Ford’s promotional strategy, the underlined words and phrases are in the wrong place throughout the passage. Move them to the correct position.
- •Match the two parts of the sentences. Then decide if the sentences are true or false. Correct the false ones.
- •5. Match the words and phrases (1-5) to the definition (a-e).
- •6. Use the words from the box to complete the texts about tv and radio advertising.
- •8. Complete the sentences with the words from the box.
- •9. Complete the news report using the words from the box.
- •10. Translate into English.
- •Unit 20 how marketing functions in a society.
- •Arrange the following words in the alphabetic order. Define the word
- •2. Translate the following Ukrainian words into English. What suffix do their English equivalents have? Find some of the equivalents in the text below.
- •3. Scan the text and say what limitations of the free market economy the author mentions. Discuss them in pairs. Text a How marketing functions in a society.
- •4. Find in the text above the sentences beginning with “It seems…”. Translate them into English. Give your own examples of “It seems…” sentences.
- •5. Find the sentences containing the following word partnerships in the text above and translate them into Ukrainian.
- •6. Tick the phrase which most accurately completes each of the statements. Translate the statements into Ukrainian.
- •2. Read the text in more detail and choose the best answer.
- •3. Match the terms from the text to the following definitions.
- •Complete the executive’s list using the following words.
- •5. Read the following examples from the text. Consider the meanings of like. Translate the sentences.
- •6. Revise the materials on the gerund (-ing) and infinitive (to) and complete the following passage.
- •7. Translate the following sentences into English.
- •Анотування. Реферування
- •Sample Annotation (Unit 2, Text a)
- •Sample annotation of a book
- •Unit 1 Financial system of Ukraine
- •Unit 2 Foreign Currency Trading.
- •Exchange Rates
- •Bid and Ask Prices
- •Trading Currency for Practical Reasons
- •Trading Currency for Speculative Purposes
- •Unit 3-7 Banking in Canada
- •Banking in Germany
- •Banking in Austria
- •Unit 8-11 Management tactics to improve workers’ activity
- •Unit 12 -13 What is the Difference Between Management and Leadership?
- •What is Crowdsourcing?
- •The Ups and Downs of Crowdsourcing. The impact of crowdsourcing on the advertising industry.
- •Is Crowdsourcing the Future of Advertising?
- •Unit 16 Marketing mix
- •Unit 18 Maslow's Theory Critical Evaluation
- •Unit 19 Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them!
- •Have a Proper Exhibit Marketing Plan
- •Have a Well-Defined Promotional Plan
- •Use Direct Mail Effectively
- •Give Visitors An Incentive To Visit Your Booth
- •Have Giveaways That Work
- •Use Press Relations Effectively
- •Differentiate Your Products/Services
- •Use The Booth As An Effective Marketing Tool
- •Realize That Your People Are Your Marketing Team
- •Follow-Up Promptly
- •Advertizing. Sex Sells…Or Does It?
- •Unit 20 How marketing functions in the society
- •International marketing
- •Table of contents
- •References
Match the words on the left to their definition on the right.
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g) the ability to think differently, to see things that others have not seen and thus lead followers in new direction; |
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h) those who get through hard situations and take right decisions; |
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10. to cultivate |
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Provide definitions of the following terms. Use them in sentences of your own.
risk-taking, 2) to motivate, 3) communication, 4) dedication, 5) openness, 6) leader, 7) gut feeling
5. Choose the right phrase to complete the following sentences.
1. Leadership, a critical management skill, is known as the ability to…
a) be a boss;
b) motivate people;
c) do anything.
2. … is the basis for almost all the relationships in your life.
a) Humour;
b) Trust;
c) Money.
3. Sense of humour helps to…
a) relieve tension and boredom;
b) be the funniest in the team;
c) overcome unpleasant situations.
4. A good leader inspires … by own example.
a) knowledge;
b) peace;
c) dedication
5. A leader with a vision has…
a) a better office;
b) hope for the award;
c) a clear picture of where to go.
6. Without trust, it’s impossible to create …
a) accounting;
b) healthy environment;
c) a new project.
7. To see things that others have not seen is…
a) communication;
b) misunderstanding;
c) creativity.
8. To communicate your ideas to the people means the ability…
a) to motivate them to work towards common goals;
b) pledge someone do something;
c) manipulate the followers.
9. For cultivating proper leadership qualities you have to …
a) believe in better;
b) try hard;
c) be born as a leader.
10. … helps to get through hard situations and take right decisions.
a) Greed;
b) Strong desire;
c) Charisma.
6. Make up the annotation of the text.
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Pre-reading task:
1. Read the text and find the following word combinations. Translate them into Ukrainian.
1) often-asked question; 2) to cut to the chase; 3) one-third; 4) two thirds; 5) it doesn’t make sense; 6) to predispose people to do something; 7) be advantageous for leaders; 8) to prevent somebody from; 9) to aspire to positions of leadership; 10) to embark on a leader self-development plan.
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