1.Write Ukrainian versions of the sentences.

The manufacturer cannot, in most cases, undertake the handling of innumerable small orders from retailers with all the attendant work of packing and invoicing and dispatching. His main function is to produce goods, and it is uneconomical that his energy and attention should be turned from this to the collection and execution of a multitude of small orders.

Being the link between the producer and the retailer, the wholesaler knows the demand and can estimate the quantities required. His commercial agents can advise the manufacturer of changes in fashion, suggest an increase in production of certain types, a decrease in others so, the wholesaler can help the retailer in many ways.

2. Choose the right words and word-combinations and translation the sentences into Ukrainian

1. Remember that first … are important.

1) impressions; 2) spelling; 3) looking;

2. … is an essential part of the every-day business life.

1) Negotiation; 2) Impressions; 3) Spelling;

3. The aim of a … is to come to an agreement which is acceptable to both sides.

1) negotiation; 2) meeting; 3) coming;

4. A negotiator should be constructive in arguments and try to get information by asking open … .

1) meeting; 2) questions; 3) coming;

5. To be an effective negotiator one should have such characteristics as: …

1) preparation and planning skills; 2) do not know the program; 3) be uncertain;

3. Match the word with the definition and translation the sentences into Ukrainian

1. Market segmentation identifies…

1) groups of buyers within a market who share similar needs and demonstrate similar purchasing behaviour;

2) groups of sellers within a market who share similar needs and demonstrate similar purchasing behaviour;

3) groups of buyers in a market;

2. physiological needs.

1) A consumer buys a chocolate bar because he is hungry;

2) A consumer buys a smoke alarm for her house because she wants to be warned if there is a fire;

3) A consumer buys popcorn and drinks because he has invited his friends round to watch an important football match on the television;

3. safety needs.

1) A consumer buys a chocolate bar because he is hungry;

2) A consumer buys a smoke alarm for her house because she wants to be warned if there is a fire;

3) A consumer buys popcorn and drinks because he has invited his friends round to watch an important football match on the television;

4. social needs.

1) A consumer buys a chocolate bar because he is hungry;

2) A consumer buys a smoke alarm for her house because she wants to be warned if there is a fire;

3) A consumer buys popcorn and drinks because he has invited his friends round to watch an important football match on the television;

5. esteem needs.

1) A consumer buys the latest fashion accessory so that she can look and feel good;

2) A consumer buys a smoke alarm for her house because she wants to be warned if there is a fire;

3) A consumer buys popcorn and drinks because he has invited his friends round to watch an important football match on the television;

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