1.Write Ukrainian versions of the sentences.

The term market, as used by economists is an extension of the ancient idea of a market as a place where people gather to buy and sell goods. In former days part of a town was kept as the market or market­place, and people would travel many kilometers on special market-days in order to buy and sell various commodities. Today, however, markets such as the world sugar market, the gold market and the cotton market do not need to have fixed geographical location. Such a market is simply a set of conditions permitting buyers and sellers to work together. Whenever people who are willing to sell a commodity contact people who are willing to buy it, a market for that commodity created. Buyer and sellers may meet in persons, or they may communicate in some other way: by letter, by telephone or through their agents.

2. Find the right translation of the following terms:

1. retailer.

1) конкурент 3) торговельний агент

2) роздрібний торговець 4) оптовий торговець

2. window display.

1) вітрина магазину 3) оформлення вітрини

2) вітрина супермаркету 4) вітрина

3. sample.

1) модель 3) простий

2) вітрина 4) вживати

4. exhibition.

1) виставка 3) аукціон

2) вистава 4) цінність

5. seizure.

1) кордон 3) конфіскація

2)  корупція 4) ліцензований

3. Match the word with the definition and translation the sentences into Ukrainian.

1. promotion.

1) information on the competitors and the marketplace;

2) activities that increase customer’s aware ness and demand;

3) specific marketing actions or marketing activities;

2. economy.

1) a structure of economic life in a country;

2) big groups from the target group plus one moderator to mediate or run the session;

3) small groups;

3. economist.

1) a person who studies, teaches, or writes about economics;

2) used to test what consumers think about new flavours;

3) consumers try the products at home, in a real situation;

4. economics.

1) used to test ideas for new packaging; could be in a focus group;

2) a social science of the description and analysis of the production, distribution, and consumption of goods and services;

3) consumers try the products at home, in a real situation;

5. home test.

1) used to test ideas for new packaging; could be in a focus group;

2) used to test what consumers think about new flavours;

3) consumers try the products at home, in a real situation;

Екзаменаційний білет №

1.Write Ukrainian versions of the sentences.

A market is the group of people who, as individuals or organization need or want a product and who have money to buy it. Markets may be classified in two broad categories.

The consumer market consists of individuals or households that purchase goods and services for personal use and who do not buy products primarily to make a profit.

The industrial/ organizational market is made up of enterprises that buy goods and services for resale to the consumer market or for their own operations. These two groups approach their purchases in different ways; as a consequence, different techniques are required to reach them.