1.Write Ukrainian versions of the sentences.

After setting the basic price for a product the seller adjusts different price strategies to modify it, depending on pricing objectives and the market situation.

Few people will purchase a product with too high a price, and a product with too low a price will earn little or no profit. Some where between too high and too low there is a "proper", effective price for each product. Price is also important for buyers. It is very depending of the product. A premium price may be appropriate if a product is considered superior to others in that category. On the other hand, if buyers have a fairly negative view of a product, a lower price may be necessary.

2. Find the right translation of the following terms:

1. customs facilities.

1) митні обмеження 3) митні пільги

2) митні правила 4) митні формальності

2. export agent.

1) агент 3) агент зі збуту

2) агент з експорту 4) агент із закупівель

3. sales agent.

1) агент 3) агент зі збуту

2) агент з експорту 4) агент із закупівель

4. buying agent.

1) агент 3) агент зі збуту

2) агент з експорту 4) агент із закупівель

5. public relations agency.

1) агенція нерухомості 3) агенція з продажу

2) агенція 4) агенція громадських зв’язків

3. Match the word with the definition and translation the sentences into Ukrainian.

1. unemployment.

1) the situation in which there are not enough jobs available for the people looking for them;

2) are the code by which the brand lives and operates;

3) is key for brands that offer values like great taste, low cost, value for money or good quality;

2. the marketing budget.

1) presents the cost of the marketing plan;

2) presents only marketing plan;

3) presents only marketing operations;

3. Logistics.

1) is to minimize social problems such as crime or poverty;

2) is the management of the transport and storage of good;

3) is another way that a company can build or maintain a good reputation;

4. Merchandising.

1) is a blend of the promotional tools used to communicate about the product or service;

2) place where you sell the product or service;

3) is used to describe a marketing practice in which the brand image of one product, the core brand, is used to sell another product;

5. A public trade show.

1) is open to everyone;

2) is for a certain industry;

3) specializes in everything for a specific sector;

Екзаменаційний білет №

1.Write Ukrainian versions of the sentences.

Human beings have always protected food and drink in containers, using skins, leaves, and then baskets, pottery, and, as early as 1 500 BC, glass containers. In 1746 the first packaged branded product was launched in England. Dr. Robert James sold his “Fever-Powder” in a box. A few years later, Yardley of London began selling its famous lavender water in glass bottles, and Cross Blackwell began selling olive oil and mustard in jars.

Packaging, the technology used to contain, protect, and preserve products throughout their distribution, storage and handling, and at the same time to identify them, provide instructions for their use, and promote them. Packaging consists of all those activities involved in developing and providing a container for a product.