1.Write Ukrainian versions of the sentences.

Prices may be based on costs, demands, the competition's prices, or some combination of these. In the simplest form of cost-based pricing, the seller first determines the total cost of producing (or purchasing) one unit of the product. The seller then adds an amount to cover additional cost (such as insurance or interest) and profit. This amount is called the markup. The total of the cost plus markup is the selling price of the product. In demand-based pricing the goal of a firm is to determine how many units it can sell at each possible price.In competition-based pricing the firm essentially ignores costs and market demand. The firm simply charges the same prices that its competitors charge for similar goods or services.

2. Find the right translation of the following terms:

1.local marketing.

1) локальний маркетинг 3) марка, яку рекламують

2) маркетингове дослідження 4) маркетинг немарочних товарів

2. people’s wants.

1) обслуговування споживачів 3) людські потреби

2) жива реклама 4) маркетингові можливості

3. convenience store.

1) магазин 3) магазин з консультантом

2) відділ магазину 4) магазин самообслуговування

4. manufacturer’s brand.

1) маркетингова стратегія 3) марка виробника

2) логотип 4) маркетинговий план

5. marketing program.

1) маркетингова політика 3) маркетинговий план

2) маркетингова програма 4) маркетингова стратегія

3. Match the word with the definition and translation the sentences into Ukrainian.

1. Command economy.

1)  is controlled by the government;

2) groups of sellers within a market who share similar needs and demonstrate similar purchasing behaviour; 3) groups of buyers in a market;

2. Market economy.

1)  is based on private ownership;

2) A consumer buys a smoke alarm for her house because she wants to be warned if there is a fire;

3) A consumer buys popcorn and drinks because he has invited his friends round to watch an important football match on the television;

3. In the market economy.

1) a consumer buys a chocolate bar because he is hungry;

2) individuals have the right to own, control and dispose of land, buildings, machinery and other natural and manufactured factors of production;

3) a consumer buys popcorn and drinks because he has invited his friends round to watch an important football match on the television;

4. labour.

1) A consumer buys a chocolate bar because he is hungry;

2) A consumer buys a smoke alarm for her house because she wants to be warned if there is a fire; 3) The work that provides goods or services; the workforce;

5. wages.

1) money earned for an hour’s or day’s or week’s work (by shop and factory workers);

2) a consumer buys a smoke alarm for her house because she wants to be warned if there is a fire; 3) a consumer buys popcorn and drinks because he has invited his friends round to watch an important football match on the television;

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