2. Find the right translation of the following terms:

1. customs receipt.

1) митна квитанція 3) митна декларація

2) митна оцінка 4) митна територія

2. customs regulations.

1) митні правопорушення 3) митні пільги

2) митні бар’єри 4) митні правила

3. embassy.

1) посольство 3) подорож

2) посол 4) представництво

4. payment of tax.

1) податкова декларація 3) податок на корпорацію

2) сплата податку 4) податок на соціальне страхування

5. articles.

1) санкції 3) речі

2) знижка 4) рухоме майно

3. Match the word with the definition and translation the sentences into Ukrainian.

1. telephone surveys.

1) are carried out by telephoning the respondent and asking questions;

2) is mailed to the respondent, who completes it ahd posts it back;

3) are administered on the Internet;

2. a mail surveys.

1) are carried out by telephoning the respondent and asking questions;

2) is mailed to the respondent, who completes it ahd posts it back;

3) are administered on the Internet;

3. online surveys.

1) are carried out by telephoning the respondent and asking questions;

2) is mailed to the respondent, who completes it ahd posts it back;

3) are administered on the Internet;

4. Mini market.

1) one core concept which defines the brand. It is normally expressed in a short phrase or just one word. A good example is “Volvo equals safety”;

2) small food shops;

3) the explicit promise the organization makes to its target audiences, including employees, about the quality and use of the brand;

5. Flea market.

1) markets that sell cheap second-hand goods, including clothes, jewellery, books, pots and pans;

2) how the consumers see the brand: the values they associate with it;

3) the explicit promise the organization makes to its target audiences, including employees, about the quality and use of the brand;

Екзаменаційний білет №

1.Write Ukrainian versions of the sentences.

In analyzing the situation, you find the both the consumer and the industrial markets for stationary are large and diverse, composed of many market segments — groups of individuals or organizations within a market that share certain common characteristics. To avoid spreading your resources too thin, you decide to focus on target markets - specific groups of customers to whom a company wants to sell a particular product. You want to learn what kind of office supplies they are currently buying and why, what these customers might went in the future, and how your company could satisfy their needs. You also want to know what your competitors have to offer this target group and how you can achieve a competitive advantage.

2. Find the right translation of the following terms:

1. advertising clinic.

1) семінар з реклами 3) розсилання реклами

2) семіотичний аналіз 4) слоган

2. pure competition.

1) конкурентноспроможний 3) чиста конкуренція

2) якісний прогноз 4) мати конкурентів

3. eye-catching advertising.

1) яскрава реклама 3) рекламодавець

2) рекламна компанія 4) рекламний ролик

4. temporary visa.

1) термін дії візи 3) своєчасне видання віз

2) тимчасова віза 4) сприяти виданню віз

5. penalty.

1) штраф 3) штамп

2) шахрайство 4) формальності