2. Find the right translation of the following terms:

1. levy duties.

1) обкладати митом 3) оплачений митом

2) обкладений митом 4) за одержання дозволу на безмитний ввіз

2. excise tax.

1) податок на прибуток 3) акцизний податок

2) податок 4) активна конкуренція

3. cost analysis.

1) аналіз ринку 3) проаналізувати

2) аналізувати 4) аналіз витрат

4. personal items.

1) очищення 3) особа,що просить візу

2) особисті речі 4) отримати візу

5. branding.

1) брендинг 3) маркування

2) бренд 4) аналіз

3. Match the word with the definition and translation the sentences into Ukrainian.

1. Telemarketing

1) is part of the marketing plan;

2) is a form of direct marketing;

3) is a form of media advertising;

2. The media strategy

1) is part of the marketing plan;

2) is a form of media advertising;

3) a form of direct marketing;

3 . Property.

1) is part of the marketing plan;

2) is a form of media advertising;

3) stock, store, amount of something provided or obtainable;

4. enterprise.

1) business firm or venture;

2) is mailed to the respondent, who completes it ahd posts it back;

3) are administered on the Internet;

5. The typeface

1) is very attractive and noticeable;

2) is the design of the letters used;

3) is a logotype;

Екзаменаційний білет №

1.Write Ukrainian versions of the sentences.

Packages have both functional and marketing value. Their primary function is to protect the product, and they should be strong enough to do so. Packages must maintain the condition of its contents. If this is a food, for examples, it must exclude air to prevent it from becoming unfit for consumption during the period designated as its shelf life and indicated by a sell-by date marked on the pack.

With regard to marketing, packages should be attention-getters if they are to be displayed at the point of sale - as in supermarkets. Various sizes of packages may be used to reach particular target markets. Single portion food packages for single-person households and the “giant economy size” for large families are examples.

2. Choose the right words and word-combinations and translation the sentences into Ukrainian

1. Goods and … sold at the retail level.

1) commodities; 2) meet; 3) afford;

2. Merchandising is the buying, …, and selling of merchandise.

1) filling in; 2) presenting; 3) carry out;

3. If the product is not so popular you should try to make it famous because it is the basic needed for … .

1) merchandising; 2) seeing; 3) playing;

4. … is a marketing practice in which the brand or image from one product or service is used to sell another.

1) Product; 2) Goods; 3) Merchandising;

5. Merchandiser is the one that plans, design and make merchandising … works.

1) did; 2) do; 3) process;

3. Match the word with the definition and translation the sentences into Ukrainian

1. Market

1) the study of how people use their limited resources to try to satisfy unlimited wants;

2) all the potential customers for a product;

3) the persistent expansion of a country’s production possibilities;

2. Marketing

1) all the potential customers for a product;

2) the identification of customer demand, and the satisfaction of that demand by the development, distribution and exchange of goods and services;

3) gathering, recording and analyzing of facts related to marketing goods and services;

3. channel of distribution.

1) money, property and assets used in a business;

2) value of a company based on its total share value;

3) the sequence of firms involved in moving the goods from the producer to the consumer;

4. marketing research.

1) a distinctive sign, trade-mark used to identify a product or its manufacturer or distributor;

2) activities that increase customer’s awareness and demand;

3) gathering, recording and analyzing of facts related to marketing goods and services;

5. customer.

1) anyone who buys or rents products or services;

2) anyone who sells products or services;

3) activities that increase customer’s awareness and demand;

Екзаменаційний білет №

1.Write Ukrainian versions of the sentences.

Labeling is very closely related to packaging. The label can be used to facilitate the identification of a product by presenting the brand and a unique graphic design. Labels can describe the source of the product, its contents and major features, how to use the product, how to care for the product, nutritional information, type and style of the product.

The label for many products includes the brand name and mark and the registries trademark symbol, product claims, safety precautions, a list of ingredients, the name and address of the manufacturer. It includes a universal product code, sometimes known as a barcode, which is a series of thick and thin lines that identifies the product and provides inventory and pricing information that can be read by an electronic scanner.