- •Unit 1: the job of a manager
- •Vocabulary:
- •Vocabulary:
- •Vocabulary:
- •Vocabulary:
- •Unit 2: business of your own
- •Vocabulary
- •The sole proprietor
- •Vocabulary
- •Unit 3: marketing
- •Vocabulary
- •Rover to begin job drive
- •Vocabulary
- •We don't phone you we don't have to
- •Vocabulary
- •Unit 4: success in business
- •Vocabulary
- •Vocabulary
- •Businesses set to vie for north top awards
- •Vocabulary
- •Unit 5: competition
- •Vocabulary
- •Vocabulary
- •Unit 6: people who made a fortune
- •Vocabulary
- •Henry Ford: bringing the automobile to the common man
- •Vocabulary
- •Unit 7: market and command economies
- •Market and command economies
- •Vocabulary:
- •Unit 8: demand and supply
- •Vocabulary:
- •The Pope and the Price of Fish
- •Unit 9: investment: bonds and shares
- •Vocabulary:
- •Vocabulary:
- •Unit 10: income and credit
- •Income From Work
- •Income From Wealth.
- •Vocabulary:
- •Vocabulary:
- •Vocabulary:
- •Unit 11: a mortgage
- •Vocabulary:
- •Vocabulary:
- •Unit 12: taxes and public spending
- •Taxes and public spending
- •Vocabulary:
- •Fiscal policy
- •Unit 13: money and its functions
- •Money and its functions
- •Vocabulary:
- •Money and its functions
- •Vocabulary:
- •Money as a medium of exchange
- •Unit 14: monetary system and monetary policies
- •Monetary system and monetary policies
- •Vocabulary:
- •Reserve Requirement as a Tool of Monetary Policies
- •Unit 15: inflation
- •Iflation
- •Vocabulary:
- •Vocabulary:
- •1. Accounting and financial problems.
- •2. Falling sales.
- •3. High interest rates.
- •4. Higher costs.
- •Vocabulary:
- •Unit 16: foreign trade
- •Foreign trade
- •Vocabulary:
- •Приложения Приложение 1: Тексты для дополнительного чтения содержание:
- •Text 1: management: an overview
- •Text 2: the concept of strategic management
- •Importance of Strategic Management
- •Text 3: managerial knowledge, skills and performance
- •Text 4: manageral job types
- •Vertical Dimension: Hierarchical Levels
- •Text 5: defining operations management
- •Text 6: strategic human resource management
- •Text 7: how leaders influence others
- •Text 8: control as a management process
- •Text 9: the nature of managerial communication
- •Text 10: the nature of international management
- •The first modern economists text 11: the mercantilists
- •Text 12: the physiocrats
- •Text 13: adam smith and the wealth of nations
- •Text 14: david ricardo (1772-1823) Classical Champion of Free Trade
- •Text 15: alfred marshall (1842-1924) Price Theory Pioneer
- •Text 16: john maynard keynes (1883-1946) Theorist Who Brought Economics into the Twentieth Century
- •Text 17: thomas robert mafthus (1766-1834) Prophet of the "Dismal Science"
- •Text 18: irving fisher (1867-1947) Pioneer In Monetary Theory
- •Text 19: karl marx (1818-1883) Prophet of Socialism and Communism
- •Text 20: a brief history of statistics
- •Text 21: types of businesses in the u.K.
- •Text 22: english banks
- •Text 23: foreign trade of the u.K.
- •Text 24: forms of accounting
- •Text 26: gross domestic product
- •Text 25: how the markets work
- •Text 27: forms of businesses in the u.S.A.
- •Text 28: federal reserve system of the u.S.A.
- •Text 29: two tales of trade
- •Text 30: a little learning
- •Text 31: play it again, samuelson
- •Text 32: car crash ahead
- •Text 33: fun for the masses
- •Text 34: stranded on the farm?
- •Text 35: eastern promise
- •Text 36: the law of the market
- •Text 37: a new start for europe?
- •Список использованной литературы
Businesses set to vie for north top awards
The 1998 Highlands and Islands Business Awards are open to firms large and small, offering the chance of winning fame and fortune.
Hundreds of companies have taken part over the years in the awards, which this year are co-sponsored by the Highlands and Islands office to accountants Ernst and Young, the Press and Journal and, new sponsors for 1998, HIE Ventures Ltd.
Reflecting the diversity of the area's businesses, they offer four categories:
Larger business, smaller business, tourism and the most promising newcomer — and an overall prize of Highlands and Islands Business of the Year.
The larger business category is open to businesses operating with an annual turnover exceeding £1 500,000 or more than 20 employees.
The winner will receive the Ernst and Young Acorn Award, designed by Caithness Glass, a parchment scroll, cover plaque and publicity from Press and Journal, and another prize to be announced.
Firms with an annual turnover of up to £1 500,000 or up to 20 employees can enter the smaller business category. The winner will receive another original Ernst and Young Acorn Award, similar recognition from Press and Journal and another prize to be announced.
The Highlands and Islands Tourism Award will go to businesses, regardless of size, operating in the area's vital tourism market.
The criteria, in addition to the basic of a good and potentially enduring business, will include quality of product or services and success in identifying, meeting the needs and attracting target markets. The winner will receive the Ernst and Young Acorn Award, Press and Journal publicity and a prize to be announced.
The judges will assess answers to the questions listed on the entry form to help them establish how well each business plans for the future, designs its products or services, monitors its performance and addresses its market.
All responses will be helpful in judging the potential of each firm for sustained development as a contributor of the economy of the Highlands and Islands.
Interested firms can pick up entry forms at Ernst and Young's Inverness office in Moray House, bank Street, or from the Press and Journal offices in Academy Street, Inverness. More details can be obtained by calling (01343) 237581.
The 1998 Highlands and Islands Business Awards will be presented at the Awards Luncheon to be held at Eden Court Theatre, Inverness, on a date to be announced.
Vocabulary
to vie – соперничать
award – присуждение (награды, премии); премия
to win fame and fortune – завоевать славу и богатство
diversity – разнообразие
promising – подающий надежды
annual – ежегодный
turnover – оборотный капитал
parchment scroll – пергаментный свиток
cover plaque – почетный знак
regardless – не взирая на
contributor – содействующий, помощник
Exercise 9: Work with a partner. Recollect the sentences where the following words and phrases were mentioned. One phrase wasn't given in the article at all.
1) to win fame and fortune; 2) Islands office of accountants; 3) four categories; 4) an annual turnover exceeding £1 500,000; 5) publicity from the Press and Journal; 6) regardless of size; 7) quality of product or services; 8) retail sector; 9) to monitor performance; 10) a contributor to the economy of the Highlands and Islands; 11) Eden Court Theatre.
