- •Unit 1: the job of a manager
- •Vocabulary:
- •Vocabulary:
- •Vocabulary:
- •Vocabulary:
- •Unit 2: business of your own
- •Vocabulary
- •The sole proprietor
- •Vocabulary
- •Unit 3: marketing
- •Vocabulary
- •Rover to begin job drive
- •Vocabulary
- •We don't phone you we don't have to
- •Vocabulary
- •Unit 4: success in business
- •Vocabulary
- •Vocabulary
- •Businesses set to vie for north top awards
- •Vocabulary
- •Unit 5: competition
- •Vocabulary
- •Vocabulary
- •Unit 6: people who made a fortune
- •Vocabulary
- •Henry Ford: bringing the automobile to the common man
- •Vocabulary
- •Unit 7: market and command economies
- •Market and command economies
- •Vocabulary:
- •Unit 8: demand and supply
- •Vocabulary:
- •The Pope and the Price of Fish
- •Unit 9: investment: bonds and shares
- •Vocabulary:
- •Vocabulary:
- •Unit 10: income and credit
- •Income From Work
- •Income From Wealth.
- •Vocabulary:
- •Vocabulary:
- •Vocabulary:
- •Unit 11: a mortgage
- •Vocabulary:
- •Vocabulary:
- •Unit 12: taxes and public spending
- •Taxes and public spending
- •Vocabulary:
- •Fiscal policy
- •Unit 13: money and its functions
- •Money and its functions
- •Vocabulary:
- •Money and its functions
- •Vocabulary:
- •Money as a medium of exchange
- •Unit 14: monetary system and monetary policies
- •Monetary system and monetary policies
- •Vocabulary:
- •Reserve Requirement as a Tool of Monetary Policies
- •Unit 15: inflation
- •Iflation
- •Vocabulary:
- •Vocabulary:
- •1. Accounting and financial problems.
- •2. Falling sales.
- •3. High interest rates.
- •4. Higher costs.
- •Vocabulary:
- •Unit 16: foreign trade
- •Foreign trade
- •Vocabulary:
- •Приложения Приложение 1: Тексты для дополнительного чтения содержание:
- •Text 1: management: an overview
- •Text 2: the concept of strategic management
- •Importance of Strategic Management
- •Text 3: managerial knowledge, skills and performance
- •Text 4: manageral job types
- •Vertical Dimension: Hierarchical Levels
- •Text 5: defining operations management
- •Text 6: strategic human resource management
- •Text 7: how leaders influence others
- •Text 8: control as a management process
- •Text 9: the nature of managerial communication
- •Text 10: the nature of international management
- •The first modern economists text 11: the mercantilists
- •Text 12: the physiocrats
- •Text 13: adam smith and the wealth of nations
- •Text 14: david ricardo (1772-1823) Classical Champion of Free Trade
- •Text 15: alfred marshall (1842-1924) Price Theory Pioneer
- •Text 16: john maynard keynes (1883-1946) Theorist Who Brought Economics into the Twentieth Century
- •Text 17: thomas robert mafthus (1766-1834) Prophet of the "Dismal Science"
- •Text 18: irving fisher (1867-1947) Pioneer In Monetary Theory
- •Text 19: karl marx (1818-1883) Prophet of Socialism and Communism
- •Text 20: a brief history of statistics
- •Text 21: types of businesses in the u.K.
- •Text 22: english banks
- •Text 23: foreign trade of the u.K.
- •Text 24: forms of accounting
- •Text 26: gross domestic product
- •Text 25: how the markets work
- •Text 27: forms of businesses in the u.S.A.
- •Text 28: federal reserve system of the u.S.A.
- •Text 29: two tales of trade
- •Text 30: a little learning
- •Text 31: play it again, samuelson
- •Text 32: car crash ahead
- •Text 33: fun for the masses
- •Text 34: stranded on the farm?
- •Text 35: eastern promise
- •Text 36: the law of the market
- •Text 37: a new start for europe?
- •Список использованной литературы
Text 20: a brief history of statistics
Statistics has a long and venerable history. Perhaps the earliest use of statistics was when an ancient chief counted the number of effective warriors that he had or the number he would need to defeat his enemy, or when he figured how much might judiciously be collected in taxes. In later times, statistics were used to report death rates in the great London plague and in the study of natural resources. These uses of statistics, which encompass a broad field of activity referred to as "state arithmetic", are purely descriptive in nature.
In the seventeenth and eighteenth centuries mathematicians were asked by gamblers to develop principles that would improve the chances of winning at cards and dice. The two most noted mathematicians who became involved in this, the first major study of probability, were Bernoulli and de Moivre. In the 1730s de Moivre developed the equation for the normal curve. Important work on probability was conducted in the first two decades of the nineteenth century by two other mathematicians, Laplace and Gauss. Their work was an application of probability principles to astronomy.
Through the eighteenth century statistics was mathematical, political, and governmental. In the early nineteenth century, a famous Belgian statistician, Quetelet, applied statistics to investigations of social and educational problems. Walker (1929) credits Quetelet with developing statistical theory as a general method of research applicable to any observational science. Beyond any doubt, the individual who had the greatest effect upon the introduction and use of statistics in the social sciences was Francis Galton. In the course of his long life he made notable contributions m the fields of heredity psychology, anthropology, and statistics. Our present understanding of correlation, the measure of agreement between two variables, is credited to him. The mathematician Person collaborated with Galton in later years and was instrumental in developing many of the correlation and regression formulas that are in use today. Among Gallon's contributions was the development of centiles or percentiles.
The famous American psychologist Janus Me Keen Cattell studied in Europe in the 1880s and contacted Galton and other European stalisticians. On his return to the United States he and his students, including Thomdike, began to apply statistical methods to psychological and educational problems. The influence of these men was great; in a few years theoretical and applied statislics courses were commonly taught m American universities.
In the twentieth century new techniques and methods' were applied to the study of small samples. The major contributions in small-sample theory were made by the late Fisher, an English statistician.
Text 21: types of businesses in the u.K.
Most businesses in the United Kingdom operate in one of the following ways:
sole trader
partnership
limited liability company
branch of a foreign company.
The sole trader is the oldest form of business. There are many one-man owners, for example: a farmer, doctor, Solicitor, estate agent, garage man, jobber, builder, hairdresser etc. The partnership is a firm where there are a few partners. They are firms of solicitors, architects, auditors, management consultants etc. The names of all the partners of the firm are printed on the stationery of a partnership.
The most common type of company in the United Kingdom is the limited liability company. At the end of the name of such a company the word Ltd. is used. For example: Wilson and Son Ltd.
Many of such companies are joint-stock companies owned by shareholders.
Limited liability companies are divided into public and private ones. Only public companies may offer shares to the public at the stock exchange. The names of such companies end in p.l.c. which stands for public limited company. For instance: John and Michael p.l.c.
Private limited companies may not offer shares to the public. The names of such companies end simply in Ltd.
A branch of foreign company is a part of a company incorporated outside Great Britain but acting under the law of the U.K. Usually these companies act in the U.K. under their normal foreign names.
