- •Unit 1: the job of a manager
- •Vocabulary:
- •Vocabulary:
- •Vocabulary:
- •Vocabulary:
- •Unit 2: business of your own
- •Vocabulary
- •The sole proprietor
- •Vocabulary
- •Unit 3: marketing
- •Vocabulary
- •Rover to begin job drive
- •Vocabulary
- •We don't phone you we don't have to
- •Vocabulary
- •Unit 4: success in business
- •Vocabulary
- •Vocabulary
- •Businesses set to vie for north top awards
- •Vocabulary
- •Unit 5: competition
- •Vocabulary
- •Vocabulary
- •Unit 6: people who made a fortune
- •Vocabulary
- •Henry Ford: bringing the automobile to the common man
- •Vocabulary
- •Unit 7: market and command economies
- •Market and command economies
- •Vocabulary:
- •Unit 8: demand and supply
- •Vocabulary:
- •The Pope and the Price of Fish
- •Unit 9: investment: bonds and shares
- •Vocabulary:
- •Vocabulary:
- •Unit 10: income and credit
- •Income From Work
- •Income From Wealth.
- •Vocabulary:
- •Vocabulary:
- •Vocabulary:
- •Unit 11: a mortgage
- •Vocabulary:
- •Vocabulary:
- •Unit 12: taxes and public spending
- •Taxes and public spending
- •Vocabulary:
- •Fiscal policy
- •Unit 13: money and its functions
- •Money and its functions
- •Vocabulary:
- •Money and its functions
- •Vocabulary:
- •Money as a medium of exchange
- •Unit 14: monetary system and monetary policies
- •Monetary system and monetary policies
- •Vocabulary:
- •Reserve Requirement as a Tool of Monetary Policies
- •Unit 15: inflation
- •Iflation
- •Vocabulary:
- •Vocabulary:
- •1. Accounting and financial problems.
- •2. Falling sales.
- •3. High interest rates.
- •4. Higher costs.
- •Vocabulary:
- •Unit 16: foreign trade
- •Foreign trade
- •Vocabulary:
- •Приложения Приложение 1: Тексты для дополнительного чтения содержание:
- •Text 1: management: an overview
- •Text 2: the concept of strategic management
- •Importance of Strategic Management
- •Text 3: managerial knowledge, skills and performance
- •Text 4: manageral job types
- •Vertical Dimension: Hierarchical Levels
- •Text 5: defining operations management
- •Text 6: strategic human resource management
- •Text 7: how leaders influence others
- •Text 8: control as a management process
- •Text 9: the nature of managerial communication
- •Text 10: the nature of international management
- •The first modern economists text 11: the mercantilists
- •Text 12: the physiocrats
- •Text 13: adam smith and the wealth of nations
- •Text 14: david ricardo (1772-1823) Classical Champion of Free Trade
- •Text 15: alfred marshall (1842-1924) Price Theory Pioneer
- •Text 16: john maynard keynes (1883-1946) Theorist Who Brought Economics into the Twentieth Century
- •Text 17: thomas robert mafthus (1766-1834) Prophet of the "Dismal Science"
- •Text 18: irving fisher (1867-1947) Pioneer In Monetary Theory
- •Text 19: karl marx (1818-1883) Prophet of Socialism and Communism
- •Text 20: a brief history of statistics
- •Text 21: types of businesses in the u.K.
- •Text 22: english banks
- •Text 23: foreign trade of the u.K.
- •Text 24: forms of accounting
- •Text 26: gross domestic product
- •Text 25: how the markets work
- •Text 27: forms of businesses in the u.S.A.
- •Text 28: federal reserve system of the u.S.A.
- •Text 29: two tales of trade
- •Text 30: a little learning
- •Text 31: play it again, samuelson
- •Text 32: car crash ahead
- •Text 33: fun for the masses
- •Text 34: stranded on the farm?
- •Text 35: eastern promise
- •Text 36: the law of the market
- •Text 37: a new start for europe?
- •Список использованной литературы
Text 16: john maynard keynes (1883-1946) Theorist Who Brought Economics into the Twentieth Century
John Maynard Keynes stands with Adam Smith and Karl Marx as one of the world's most influential economists. The son of a noted British economist, Keynes amassed a fortune through speculation in stocks and commodities. He served the British government as a financial adviser and treasury official through most of his adult life and was a key participant in the negotiations following both World Wars I and II.
Although Adam Smith had written The Wealth of Nations about the time of the American Revolution, by the 1930's little had changed in the thinking of mainstream economists. Most would have agreed with Smith, that the best thing government could do to help the economy would be to keep its hands off. They reasoned that as long as the economy was free to operate without interference, the forces of supply and demand would come into balance. Then, with total supply and demand in equilibrium, everyone looking for work could find a job . at the prevailing wage, and every firm could sell its products at the market price.
But the 1930's was the period of the Great Depression Despite the assurances of the classical economists, the fact was that unemployment and business failure had reached record proportions in the United States and the rest of the industrialized world. It was at this time (1936) that Keynes' General Theory of Employment, Interest, and Money was published. The General Theory transformed economic thinking in the 20th century, much the way that The Wealth of Nations had in the 18th.
Keynes demonstrated that it was possible for total supply and demand to be at equilibrium at a point well under full employment. What is more, Keynes demonstrated that unemployment could persist indefinitely, unless someone stepped in to increase total demand.
The «someone» Keynes had in mind was government. He reasoned that if, for example, government spent money on public works, the income received by formerly idle workers would lead to increased demand, a resurgence of business activity and the restoration of full employment.
The suggestion that government abandon laissez faire in favor of an active role in economic stabilization was regarded as revolutionary in the 1930's. Since then, however, the ideas advanced by the "Keynesian Revolution" have become part of conventional wisdom. Now, whenever a nation appears to be entering into a period of recession or inflation, economists and others immediately think of steps the government might take to reverse the trend.
Text 17: thomas robert mafthus (1766-1834) Prophet of the "Dismal Science"
Standards of living in many developing nations continue to decline because the growth in population is greater than economic growth. If world economic growth continues to average about two percent annually, nearly half the world's people will live in countries where population growth exceeds economic growth.
This was foretold by an 18th-century English economist, Thomas Malthus. In his Essay on Population (1798) Malthus warned of the dire consequences of uncontrolled population growth. His argument was direct and simple. While food supplies can be increased through the addition of land and labor, the rate of growth is in an arithmetic progression (2, 4, 6, 8, 10 and so on). But population growth expands in a geometric progression (2, 4, 8, 16, 32, 64 and so on).
Given the difference between the rate of populatior growth and that of food production, Malthus concludes that a large portion of humanity was doomed to a life of misery. Worse yet, as the arithmetically increasing food production fell short of satisfying the geometrically increasing population, malnutrition and disease would take their toll until the rising death rate restored the balance between food and population.
Other than urging the poor to have fewer children, there was nothing that society could do to reduce starvation or suffering, Malthus thought. For that reason, he opposed legislation to provide relief and housing for those living in poverty. In his view, such aid would simply encourage the poor to have more children and worsen their lot. It is little wonder that after reading the Essay on Population, Thomas Carlyle, a contemporary British writer, called economics the «dismal [depressing] science.»
Since Malthus's day several factors have prevented the fulfillment of his prophecies. The most visible of these has been the enormous increase in food production, on the one hand, and declining birthrates in the industrialized nations on the other. Food production increased far beyond anything he could have foreseen, owing to scientific and technical advances in farming. Meanwhile, declining birthrates have brought several European countries near zero population growth.
Critics of Malthusian theory argue that the focus on population misses the main causes of hunger and starvation. The fact is that the agricultural nations grow enough to feed themselves and the rest of the world. However, not enough food reaches those in need because poor nations do not have the international currency with which to purchase it from world suppliers.
Thomas Malthus, a controversial figure in his own time, remains one today. To some he was a great prophet whose theories are still relevant. To others, his opinions are as shortsighted and inappropriate today as they were nearly two hundred years ago.
