- •Unit 1: the job of a manager
- •Vocabulary:
- •Vocabulary:
- •Vocabulary:
- •Vocabulary:
- •Unit 2: business of your own
- •Vocabulary
- •The sole proprietor
- •Vocabulary
- •Unit 3: marketing
- •Vocabulary
- •Rover to begin job drive
- •Vocabulary
- •We don't phone you we don't have to
- •Vocabulary
- •Unit 4: success in business
- •Vocabulary
- •Vocabulary
- •Businesses set to vie for north top awards
- •Vocabulary
- •Unit 5: competition
- •Vocabulary
- •Vocabulary
- •Unit 6: people who made a fortune
- •Vocabulary
- •Henry Ford: bringing the automobile to the common man
- •Vocabulary
- •Unit 7: market and command economies
- •Market and command economies
- •Vocabulary:
- •Unit 8: demand and supply
- •Vocabulary:
- •The Pope and the Price of Fish
- •Unit 9: investment: bonds and shares
- •Vocabulary:
- •Vocabulary:
- •Unit 10: income and credit
- •Income From Work
- •Income From Wealth.
- •Vocabulary:
- •Vocabulary:
- •Vocabulary:
- •Unit 11: a mortgage
- •Vocabulary:
- •Vocabulary:
- •Unit 12: taxes and public spending
- •Taxes and public spending
- •Vocabulary:
- •Fiscal policy
- •Unit 13: money and its functions
- •Money and its functions
- •Vocabulary:
- •Money and its functions
- •Vocabulary:
- •Money as a medium of exchange
- •Unit 14: monetary system and monetary policies
- •Monetary system and monetary policies
- •Vocabulary:
- •Reserve Requirement as a Tool of Monetary Policies
- •Unit 15: inflation
- •Iflation
- •Vocabulary:
- •Vocabulary:
- •1. Accounting and financial problems.
- •2. Falling sales.
- •3. High interest rates.
- •4. Higher costs.
- •Vocabulary:
- •Unit 16: foreign trade
- •Foreign trade
- •Vocabulary:
- •Приложения Приложение 1: Тексты для дополнительного чтения содержание:
- •Text 1: management: an overview
- •Text 2: the concept of strategic management
- •Importance of Strategic Management
- •Text 3: managerial knowledge, skills and performance
- •Text 4: manageral job types
- •Vertical Dimension: Hierarchical Levels
- •Text 5: defining operations management
- •Text 6: strategic human resource management
- •Text 7: how leaders influence others
- •Text 8: control as a management process
- •Text 9: the nature of managerial communication
- •Text 10: the nature of international management
- •The first modern economists text 11: the mercantilists
- •Text 12: the physiocrats
- •Text 13: adam smith and the wealth of nations
- •Text 14: david ricardo (1772-1823) Classical Champion of Free Trade
- •Text 15: alfred marshall (1842-1924) Price Theory Pioneer
- •Text 16: john maynard keynes (1883-1946) Theorist Who Brought Economics into the Twentieth Century
- •Text 17: thomas robert mafthus (1766-1834) Prophet of the "Dismal Science"
- •Text 18: irving fisher (1867-1947) Pioneer In Monetary Theory
- •Text 19: karl marx (1818-1883) Prophet of Socialism and Communism
- •Text 20: a brief history of statistics
- •Text 21: types of businesses in the u.K.
- •Text 22: english banks
- •Text 23: foreign trade of the u.K.
- •Text 24: forms of accounting
- •Text 26: gross domestic product
- •Text 25: how the markets work
- •Text 27: forms of businesses in the u.S.A.
- •Text 28: federal reserve system of the u.S.A.
- •Text 29: two tales of trade
- •Text 30: a little learning
- •Text 31: play it again, samuelson
- •Text 32: car crash ahead
- •Text 33: fun for the masses
- •Text 34: stranded on the farm?
- •Text 35: eastern promise
- •Text 36: the law of the market
- •Text 37: a new start for europe?
- •Список использованной литературы
The first modern economists text 11: the mercantilists
Between the 16th and 18th centuries, the major countries of Europe believed in the economic theory of mercantilism. Mercantilists argued that nations should behave as if they were merchants competing with one another for profit. Accordingly, governments should support industry by enacting laws designed to keep labor and other production costs low, and exports (sales to foreign countries) high. In this way the nation could achieve what was called a favorable balance of trade.
"Favorable balance of trade" described a situation in which exports exceeded imports. The excess, which was like profits to a merchant, would result in an increase in the nation's supply of gold or silver. And, as most people agreed in those days, the true measure of a nation's wealth was its hoard of gold or silver.
To achieve favorable trade balances, the major European powers sought to acquire colonies. Colonies, it was thought, could provide the «mother country» with cheap labor, raw materials and a market for its manufactured goods. In an effort to attain these goals in their American colonies, the British, for example, enacted the Navigation Acts.
The Navigation Acts protected British industry by prohibiting the colonies from producing certain goods like hats, woolen products and wrought iron. The laws also listed certain "enumerated articles" (mostly raw materials) which could not be sold to buyers in countries other than England. Resentment towards the Navigation Acts was so great that they are regarded as one of the principal causes of the Revolutionary War.
Today there are people who still argue that our country should promote a "favorable balance of trade" that the federal government should do what it can to restrict imports and promote exports. For that reason, they are often described as neo-mercantilists or «new» mercantilists.
Text 12: the physiocrats
For one group of 18th-century French philosophers and economists, the suggestion that nations should go out of their way to protect business and industry made no sense at all. These were the physiocrats. The physiocrats argued that the products of agriculture and other natural resources were the true source of wealth. Since these were God-given, it made little sense for government to go out of its way to help business and industry increase profits. For similar reasons, they opposed government efforts to promote a «favorable balance of trade.» In other words, since real wealth came from the land, it followed that the wisest thing government could do would be to keep its hands off business and let nature take its course. This idea was expressed in the slogan «laissez faire,» (let people do as they choose).
Interestingly, the 200-year-old argument between those favoring regulation of the economy and those supporting laissez. faire is still with us. Whether the problem involves individuals (like those living in poverty and unemployment) or institutions (such as a rising tide of business or bank failures), there are those who find the solution in government intervention, and others who favor «laissez faire,» letting natural economic forces take their course.
