- •Unit 1: the job of a manager
- •Vocabulary:
- •Vocabulary:
- •Vocabulary:
- •Vocabulary:
- •Unit 2: business of your own
- •Vocabulary
- •The sole proprietor
- •Vocabulary
- •Unit 3: marketing
- •Vocabulary
- •Rover to begin job drive
- •Vocabulary
- •We don't phone you we don't have to
- •Vocabulary
- •Unit 4: success in business
- •Vocabulary
- •Vocabulary
- •Businesses set to vie for north top awards
- •Vocabulary
- •Unit 5: competition
- •Vocabulary
- •Vocabulary
- •Unit 6: people who made a fortune
- •Vocabulary
- •Henry Ford: bringing the automobile to the common man
- •Vocabulary
- •Unit 7: market and command economies
- •Market and command economies
- •Vocabulary:
- •Unit 8: demand and supply
- •Vocabulary:
- •The Pope and the Price of Fish
- •Unit 9: investment: bonds and shares
- •Vocabulary:
- •Vocabulary:
- •Unit 10: income and credit
- •Income From Work
- •Income From Wealth.
- •Vocabulary:
- •Vocabulary:
- •Vocabulary:
- •Unit 11: a mortgage
- •Vocabulary:
- •Vocabulary:
- •Unit 12: taxes and public spending
- •Taxes and public spending
- •Vocabulary:
- •Fiscal policy
- •Unit 13: money and its functions
- •Money and its functions
- •Vocabulary:
- •Money and its functions
- •Vocabulary:
- •Money as a medium of exchange
- •Unit 14: monetary system and monetary policies
- •Monetary system and monetary policies
- •Vocabulary:
- •Reserve Requirement as a Tool of Monetary Policies
- •Unit 15: inflation
- •Iflation
- •Vocabulary:
- •Vocabulary:
- •1. Accounting and financial problems.
- •2. Falling sales.
- •3. High interest rates.
- •4. Higher costs.
- •Vocabulary:
- •Unit 16: foreign trade
- •Foreign trade
- •Vocabulary:
- •Приложения Приложение 1: Тексты для дополнительного чтения содержание:
- •Text 1: management: an overview
- •Text 2: the concept of strategic management
- •Importance of Strategic Management
- •Text 3: managerial knowledge, skills and performance
- •Text 4: manageral job types
- •Vertical Dimension: Hierarchical Levels
- •Text 5: defining operations management
- •Text 6: strategic human resource management
- •Text 7: how leaders influence others
- •Text 8: control as a management process
- •Text 9: the nature of managerial communication
- •Text 10: the nature of international management
- •The first modern economists text 11: the mercantilists
- •Text 12: the physiocrats
- •Text 13: adam smith and the wealth of nations
- •Text 14: david ricardo (1772-1823) Classical Champion of Free Trade
- •Text 15: alfred marshall (1842-1924) Price Theory Pioneer
- •Text 16: john maynard keynes (1883-1946) Theorist Who Brought Economics into the Twentieth Century
- •Text 17: thomas robert mafthus (1766-1834) Prophet of the "Dismal Science"
- •Text 18: irving fisher (1867-1947) Pioneer In Monetary Theory
- •Text 19: karl marx (1818-1883) Prophet of Socialism and Communism
- •Text 20: a brief history of statistics
- •Text 21: types of businesses in the u.K.
- •Text 22: english banks
- •Text 23: foreign trade of the u.K.
- •Text 24: forms of accounting
- •Text 26: gross domestic product
- •Text 25: how the markets work
- •Text 27: forms of businesses in the u.S.A.
- •Text 28: federal reserve system of the u.S.A.
- •Text 29: two tales of trade
- •Text 30: a little learning
- •Text 31: play it again, samuelson
- •Text 32: car crash ahead
- •Text 33: fun for the masses
- •Text 34: stranded on the farm?
- •Text 35: eastern promise
- •Text 36: the law of the market
- •Text 37: a new start for europe?
- •Список использованной литературы
Vocabulary
to afford – позволить
thrilled – взволнованный
installation – установка
workmanship (craftsmanship) – искусство, мастерство, квалификация
contributor – содействующий, помощник
at hand – находящийся под рукой
link – связь
assistance – помощь
to dial – набирать номер
to route – направлять, распределять
Exercise 6: Read the first ad. Choose the right answer.
1. The company advertises its .
a) telephones b) windows c) houses
2. What do the customers like in the company?
prices b) spare parts c) installation d) service
e) delivery f) quality
3. The customers install the windows themselves.
a) yes b) no
Exercise 7: Find this information in the first ad.
The name of the company.
The address of the company.
Something special about the way the company advertises its product.
Exercise 8: Read the second ad. Match the beginnings of the sentences with their ends.
There are 37 outlets and 100 Business Information Officers around Scotland ready ...
Whatever your questions are ...
To access this priceless resource ...
Call the number and ...
There is no simpler smarter way ...
A. get some help to grow your business
B. to find answers to your questions
C. to source the assistance you require
D. there is local help at hand
E. you only have to dial a single number
Unit 4: success in business
If you start a business of your own, your aim is to do well, in other words — to succeed. Every person understands the word "success" in his own way. And what does "success" in business mean for you? Tick the suitable answer and explain why you have chosen it.
Success is
+ when you are popular with your customers
+ when your products cost a lot
+ a lot of money earned
+ when you win all the competitions among other companies specializing in the same area
+ when you reach all your goals
+ when your company is constantly expanding
+ when the staff is working as a good team
Text 1: Now read the article which information will probably help you to succeed in running a business properly.
Tips for building business value
+ Aim to increase the business's recurring profits.
+ Focus on maintaining long-term sales growth.
+ Enhance the "quality" of earnings by developing relationships with key customers.
+ Run the business with the same degree of governance and financial reporting as if it were a public company.
+ Adopt transparent and conservative accounting policies that are appropriate to the business sector.
+ Maintain flexibility by reconsidering large capital investment and through the ability to rent — rather than own — non-core assets.
+ If the owner-manager is personally part of what makes the business valuable, but will not be continuing to manage it, consider how to compensate for this by, for example, bringing in new management or transferring key business contacts to existing managers.
+ Make sure any questions over the value of business assets, tax or other compliance issues are resolved in advance of the sale — if it turns out something is awry, the seller will lose credibility and it can decimate the business's value.
+ Identify and protect your intellectual property.
+ Get the timing right.
Tips for optimising the sale price
+ Consult professional advisers at the outset and use the time before the sale process to build the value of the business to a potential buyer.
+ Make sure a sale is the best route and that all the shareholders are in agreement.
+ Use all available means to identify likely buyers, including those overseas.
+ Analyse buyers' motives and what they are looking for; identify where they perceive the value in the business lies.
+ Make sure the selling memorandum demonstrates the business's strength and potential, but is accurate. Any inaccuracies are sure to come to light and will make a buyer become suspicious or drop the price.
+ Sell the excitement and enthusiasm of business and make the purchaser enthused and excited.
+ Emphasise the opportunity the business presents for growth and profit.
+ Manage the negotiation process actively and keep to a strict timetable.
+ Keep the sale process competitive and make sure there are alternative buyers.
+ Obtain advice in advance on the tax implications of the sale.
The timing of the sale is probably the most critical test for the entrepreneur to realise the maximum value of his efforts. Market conditions are good at the moment, with opportunities available to companies and individuals ranging from complete sales to partial disposals.
(from Press and Journal)