- •Бизнес-лексика Рабочая тетрадь
- •Предисловие
- •Unit 1. Company structures
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text about Philips on page 6 of the Student’s Book of New Insights into Business (nIiB sb).
- •3. Read the text «Colgate-Palmolive Company» on page 9 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Unit 2. Recruitment Key Concepts
- •3. Read the text “Interview assessment” on page 20 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •4. Listen to the monologue “Getting an Interview” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Getting an Interview
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the following questions to the text on page 16 of nIiB sb.
- •Interview Panel Checklist
- •Unit 3. Retailing Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Richer Pickings” on page 27 of nIiB sb.
- •3. Read the text about Sephora on page 28 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •4. Listen to the monologue “Holiday Promotions” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Holiday Promotions
- •Unit 4. Franchising Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “One day in my life” on page 36 of nIiB sb.
- •3. Read the text below and put questions to the underlined words and phrases. McDonalds Logo
- •Unit 5. International business styles Key Concepts
- •1. Complete the passage below using the appropriate words or phrase from the box.
- •2. Answer the questions to the text “Learning to cope with corporate culture clashes” on page 46 of nIiB sb.
- •3. Read the text “Gift giving in the international business context” on page 48 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Read the article “How to do business in Russia” and fill in the numbered gaps (1-8) with the appropriate paragraph headings (a-h) from the list below.
- •How To Do Business in Russia
- •Unit 6. Banking Key Concepts
- •1. Complete the passage below using the appropriate word or phrases from the box.
- •2. Answer the questions to the text “Picture the scene” on page 58 of nIiB sb.
- •3. Read the text about Jane Sadler on page 60 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Tough Negotiations” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Tough Negotiations
- •6. Fill in the gaps in the text with the following words.
- •How banks work
- •7. Solve the crossword puzzle.
- •Unit 7. Business and the environment Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Proven environmental commitment helps create committed customers” on page 67 of nIiB sb.
- •3. Read the text about Patagonia on page 68 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Garage Sales” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Garage Sales
- •7. Read the text “Tips For an Environmentally Friendly Business”. Fill in the spaces (1-8) with missing headings from the list given below (a-h). Tips for an Environmentally Friendly Business
- •Unit 8. The stock market Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Europeans Log On To Investment Fever” on page 76 of nIiB sb.
- •3. Read the text about Janis Williams on page 77 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “The New York Stock Exchange”, give definitions of the words and expressions in bold print, answer the questions below.
- •6. Read the text “The truth behind Stock market trading” and fill in the gaps (1-6) with the headings (a-f) given below. The Truth Behind Stock Market Trading
- •Unit 9. Import - export Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words from the box.
- •2. Read the text “Profile: Barco of Belgium” on page 87 of nIiB sb and answer the following questions.
- •3. Read the text about Peugeot on page 88 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Importing and Exporting Goods
- •6. Read the text “Importing From China” and fill in the blank spaces (1-5) with the headings (a-e) given below.
- •Importing From China
- •Unit 10. Company performance Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Read the text “Anatomy of an annual report” on page 98 of nIiB sb and answer the questions.
- •6. Listen to the monologue “Making a Presentation”, give definitions of the words and expressions in bold print, answer the questions below. Making a Presentation
- •7. Read the text “Writing a Nonprofit Annual Report” and fill in the blank spaces (1-7) with the headings (a-g) given below. Writing a Nonprofit Annual Report
- •Unit 11. Setting up a business Key Concepts
- •Supplementary Vocabulary
- •1. Insert correct types of business structures from the box into the spaces in the following descriptive examples.
- •2. Read the text “The idea man” on page 108 of nIiB sb and answer the following questions.
- •3. Read the text about Andrew Klein on page 110 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Being an Entrepreneur”, give definitions of the words and expressions in bold print, answer the questions below. Being an Entrepreneur
- •6. Read the dialogue “a Business Plan”. Guess the missing words by their definitions below. Listen to the dialogue and check your answers. A Business Plan
- •Unit 12. Corporate alliances and acquisitions Key Concepts
- •Supplementary Vocabulary
- •1. Insert correct types of alliances from the box into the spaces in the following descriptive examples.
- •2. Read the text “When egos collide” on page 118 of nIiB sb and answer the questions.
- •3. Read the text “Effects of m&a on management” and put questions to the italicized words and expressions. Effects of m&a on management
- •Unit 13. Marketing Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrase from the box.
- •2. Read the text “Hello to the good buys” on page 126 of nIiB sb and answer the questions.
- •3. Read the text about market research on page 128 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Viral Marketing
- •Unit 14. Product and corporate advertising Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Read the text “Sacrilege” on page 136 of nIiB sb and answer the questions.
- •3. Read the article and give an annotation of it in English. Маркетинг компании «Бенеттон»
- •5. Translate the following slogans from Russian into English.
- •6. Translate the following slogans from English into Russian.
- •Introducing a New Product
- •Unit 15. The business media Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words from the box.
- •2. Read the text “a Man and his Information Machine” on page 145 of nIiB sb and answer the questions.
- •3. Read the text about Noah Samara on page 147 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •6. Read the text “Closed Offices vs Open Plan Layout” and mark the statements coming after it as t (True) or f (False).
- •Closed Offices vs Open Plan Layout
- •Список рекомендованной литературы
- •Приложения
- •431440, Г. Рузаевка, ул. Трынова, 67а
- •Содержание
- •430027, Г. Саранск, ул. Транспортная, 17
Unit 5. International business styles Key Concepts
national culture |
the customs, civilization, and achievements of particular people at a given time (e.g. ancient Chinese culture) |
hierarchy |
a system in which people are ranked one above the other according to the grades of status or authority |
manager |
a person controlling or administering a business and responsible for leading people directly under him/her |
subordinate (n) |
one that is submissive to or controlled by authority |
authority |
the power or right to enforce obedience, to take decisions and give orders |
to delegate authority |
to entrust (a task) to a lower ranking employee in the same company enabling him/her to make individual decisions without asking their manager |
initiative |
the power or right to begin something, the power of an employee to make decisions without asking the manager |
etiquette |
polite behaviour |
Supplementary Vocabulary
to vary |
изменяться |
to approach the job |
подходить к работе, организовывать деятельность |
subordinate |
подчиненный |
to delegate authority |
наделять полномочиями |
strong sense of authority |
большое уважение к власти |
loyal to the company |
верный компании |
to obey |
подчиняться |
to take an interest in work |
проявлять заинтересованность к работе |
low-level |
низко-уровневый |
decision-making |
процесс принятия решения (состоит из нескольких этапов: формулирование проблемы, поиск альтернатив, анализ альтернатив, поиск решающего правила и непосредственный выбор решения) |
to communicate informally |
общаться неформально |
to measure individual performance |
оценивать индивидуальное качество работы |
aggressive attitude to work |
решительное и активное отношение к работе |
to accept innovation and change |
принимать нововведения и изменения |
to gain experience |
приобрести опыт |
self-starter |
амбициозный внутренне мотивированный бизнесмен |
technical degrees |
степени кандидата или доктора технических наук |
business qualifications |
дипломы и сертификаты по отраслям бизнеса, признанные в мире (например, MBA – «Мастер делового администрирования») |
to work long hours |
работать на условиях удлиненного рабочего времени (более 48 часов в неделю) |
market techniques |
рыночные методы |
case study |
учебный пример, разбор конкретного случая |
to take into account |
принимать в расчет |
to cause misunderstanding |
вызвать непонимание |
State Department |
Государственный департамент (Министерство иностранных дел США ) |
Riyadh |
Эр-Рияд (столица Саудовской Аравии) |
nursing home |
дом для престарелых |
to be derailed |
зд. потерпеть крах (“сойти с рельсов”) |
boardroom |
зал заседаний совета директоров |
to give an estimate of … |
оценивать что-либо |
china |
фарфоровая посуда |
silverware |
столовое серебро |
annual earnings |
годовой доход |
culture clash |
конфликт культур |
the dos and don’ts |
то, что следует и не следует делать |
to spit |
плевать |
Centre for International Briefing |
Центр инструктажа для международных культурных связей |
wary traveler |
осторожный путешественник |
pitfall |
западня, перен. возможная ошибка, просчет |
covert operation |
секретная операция |
aspiring secret agent |
честолюбивый секретный агент |
encounter (n) |
встреча |
behind the scenes |
за сценой, скрыто от глаз |
scheduled appointment |
назначенная встреча |
term of address |
форма обращения |
potential hazard |
потенциальная опасность |
short firm handshake |
короткое твердое рукопожатие |
loose grip |
слабое пожатие |
soles of the feet |
ступни ног |
to cross one’s legs |
сидеть нога на ногу |
to sack smb |
уволить кого-либо |
to empower smb |
наделить кого-либо полномочиями |
the most senior person |
старший по должности, наиболее влиятельный |
Irish Industrial Development Authority |
ирландские структуры по надзору за промышленным развитием |
to talk oneself into trouble |
договориться до беды |
virtually non-existent |
практически несуществующий |
to tiptoe |
ходить на цыпочках, тихо и осторожно |
minefield |
минное поле, скрытая опасность |
to familiarise oneself with … |
близко познакомиться с |
the basics |
основы |
to go a bomb (GB) |
(Бр.) быть успешным (о бизнесе) |
to bomb (US) |
провалиться |
to infer |
заключать, делать вывод |
exuberant |
брызжущий энергией и оптимизмом |
to equate |
приравнять |
integral part |
составная часть |
company logo |
логотип компании, стилизованная сокращенная форма ее названия |
illiberal |
непросвещенный, нетерпимый к (чужому мнению) |
irrelevant |
не имеющий отношение к делу |
block capitals |
заглавные буквы без связующих элементов |
to leave behind casual attitude to … |
забыть небрежное отношение к … |
to beware of |
остерегаться |
cross-cultural |
относящийся к разным культурам, межкультурный |
to have easy access |
иметь легкий доступ |
to log on to a server remotely |
подключиться к серверу удаленно |
to negotiate prices |
обсуждать цены |
memo (<memorandum) |
служебная записка |
a.s.a.p. (as soon as possible) |
как можно скорее |
to put emphasis on the group |
придавать особое значение группе |
human interpersonal relations |
межличностные отношения |
generalist |
универсал (о человеке, владеющем всеми или многими специальностями в своей профессии; в отличие от узкого специалиста) |
facilitator |
упр. посредник (облегчающий выполнение проекта, косвенно стимулирующий и направляющий процесс, но не навязывающий своих решений) |
homogenous |
однородный |
to get along with each other |
уживаться друг с другом |
to sacrifice smth for the sake of smth |
жертвовать чем-либо ради чего-либо |
to achieve consensus of the group |
достичь согласия, единодушия группы |
seniority order |
шкала надбавок по выслуге лет |
to climb the company ladder |
подниматься по служебной лестнице |
to rotate |
чередовать места работы внутри компании |
to take over smb else’s role |
взять на себя чьи-либо функции |
to respect the agenda |
соблюдать повестку |
‘man in Riyadh’ |
официальный (американский) представитель в Саудовской Аравии |
murky business environment |
непонятные (темные) условия бизнеса |
to set up shop |
открывать дело |
to reap the rewards |
получить прибыль |
eight commandments |
восемь заповедей |
authoritative, but not authoritarian |
авторитетный, но не деспотичный |
compelling vision |
убедительная дальновидность |
hands-off management style |
пассивный стиль управления (характеризуется бессистемностью в применении методов и механизмов управления, отсутствием четких планов, отсутствием системы контроля и т. п.) |
to be mistaken for … |
ошибочно приниматься за … |
to play up these qualities |
делать акцент на этих качествах |
empowered organization |
организация на доверии |
tough |
трудный |
to stand firm on major goals |
настаивать на главных целях |
to set and stick with long-term goals |
ставить и придерживаться долгосрочных целей |
checkpoint |
контрольная точка |
to spot delays |
отследить задержки (поставок) |
omnipresent |
вездесущий |
to outsource |
передать другим компаниям |
to pre-empt corruption |
предотвращать коррупцию |
to pass on deals |
оставлять кому-либо другому сделки |
arbitrary power |
дискреционные полномочия |
bribery |
подкуп |
local welfare program |
программа местной благотворительности |