- •Бизнес-лексика Рабочая тетрадь
- •Предисловие
- •Unit 1. Company structures
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text about Philips on page 6 of the Student’s Book of New Insights into Business (nIiB sb).
- •3. Read the text «Colgate-Palmolive Company» on page 9 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Unit 2. Recruitment Key Concepts
- •3. Read the text “Interview assessment” on page 20 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •4. Listen to the monologue “Getting an Interview” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Getting an Interview
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the following questions to the text on page 16 of nIiB sb.
- •Interview Panel Checklist
- •Unit 3. Retailing Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Richer Pickings” on page 27 of nIiB sb.
- •3. Read the text about Sephora on page 28 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •4. Listen to the monologue “Holiday Promotions” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Holiday Promotions
- •Unit 4. Franchising Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “One day in my life” on page 36 of nIiB sb.
- •3. Read the text below and put questions to the underlined words and phrases. McDonalds Logo
- •Unit 5. International business styles Key Concepts
- •1. Complete the passage below using the appropriate words or phrase from the box.
- •2. Answer the questions to the text “Learning to cope with corporate culture clashes” on page 46 of nIiB sb.
- •3. Read the text “Gift giving in the international business context” on page 48 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Read the article “How to do business in Russia” and fill in the numbered gaps (1-8) with the appropriate paragraph headings (a-h) from the list below.
- •How To Do Business in Russia
- •Unit 6. Banking Key Concepts
- •1. Complete the passage below using the appropriate word or phrases from the box.
- •2. Answer the questions to the text “Picture the scene” on page 58 of nIiB sb.
- •3. Read the text about Jane Sadler on page 60 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Tough Negotiations” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Tough Negotiations
- •6. Fill in the gaps in the text with the following words.
- •How banks work
- •7. Solve the crossword puzzle.
- •Unit 7. Business and the environment Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Proven environmental commitment helps create committed customers” on page 67 of nIiB sb.
- •3. Read the text about Patagonia on page 68 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Garage Sales” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Garage Sales
- •7. Read the text “Tips For an Environmentally Friendly Business”. Fill in the spaces (1-8) with missing headings from the list given below (a-h). Tips for an Environmentally Friendly Business
- •Unit 8. The stock market Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Europeans Log On To Investment Fever” on page 76 of nIiB sb.
- •3. Read the text about Janis Williams on page 77 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “The New York Stock Exchange”, give definitions of the words and expressions in bold print, answer the questions below.
- •6. Read the text “The truth behind Stock market trading” and fill in the gaps (1-6) with the headings (a-f) given below. The Truth Behind Stock Market Trading
- •Unit 9. Import - export Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words from the box.
- •2. Read the text “Profile: Barco of Belgium” on page 87 of nIiB sb and answer the following questions.
- •3. Read the text about Peugeot on page 88 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Importing and Exporting Goods
- •6. Read the text “Importing From China” and fill in the blank spaces (1-5) with the headings (a-e) given below.
- •Importing From China
- •Unit 10. Company performance Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Read the text “Anatomy of an annual report” on page 98 of nIiB sb and answer the questions.
- •6. Listen to the monologue “Making a Presentation”, give definitions of the words and expressions in bold print, answer the questions below. Making a Presentation
- •7. Read the text “Writing a Nonprofit Annual Report” and fill in the blank spaces (1-7) with the headings (a-g) given below. Writing a Nonprofit Annual Report
- •Unit 11. Setting up a business Key Concepts
- •Supplementary Vocabulary
- •1. Insert correct types of business structures from the box into the spaces in the following descriptive examples.
- •2. Read the text “The idea man” on page 108 of nIiB sb and answer the following questions.
- •3. Read the text about Andrew Klein on page 110 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Being an Entrepreneur”, give definitions of the words and expressions in bold print, answer the questions below. Being an Entrepreneur
- •6. Read the dialogue “a Business Plan”. Guess the missing words by their definitions below. Listen to the dialogue and check your answers. A Business Plan
- •Unit 12. Corporate alliances and acquisitions Key Concepts
- •Supplementary Vocabulary
- •1. Insert correct types of alliances from the box into the spaces in the following descriptive examples.
- •2. Read the text “When egos collide” on page 118 of nIiB sb and answer the questions.
- •3. Read the text “Effects of m&a on management” and put questions to the italicized words and expressions. Effects of m&a on management
- •Unit 13. Marketing Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrase from the box.
- •2. Read the text “Hello to the good buys” on page 126 of nIiB sb and answer the questions.
- •3. Read the text about market research on page 128 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Viral Marketing
- •Unit 14. Product and corporate advertising Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Read the text “Sacrilege” on page 136 of nIiB sb and answer the questions.
- •3. Read the article and give an annotation of it in English. Маркетинг компании «Бенеттон»
- •5. Translate the following slogans from Russian into English.
- •6. Translate the following slogans from English into Russian.
- •Introducing a New Product
- •Unit 15. The business media Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words from the box.
- •2. Read the text “a Man and his Information Machine” on page 145 of nIiB sb and answer the questions.
- •3. Read the text about Noah Samara on page 147 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •6. Read the text “Closed Offices vs Open Plan Layout” and mark the statements coming after it as t (True) or f (False).
- •Closed Offices vs Open Plan Layout
- •Список рекомендованной литературы
- •Приложения
- •431440, Г. Рузаевка, ул. Трынова, 67а
- •Содержание
- •430027, Г. Саранск, ул. Транспортная, 17
1. Complete the passage below using the appropriate words or phrases from the box.
securities shareholder stock market/stock exchange institutional investors
equities stake ordinary/common shares dividends
bonds issue shares broker traded
When a company needs to raise money in order to grow, it can do so on the 1 (a market place for buying and selling shares) by choosing between two different options, it can decide to 2 (or units of its capital) which can be bought by 3 or by the general public. Although different types of shares or 4 are available on the market, the most common are known as 5 .When an investor buys a share, using the services of a specialist company or 6 , he or she becomes a 7 and owns a part of (or has a 8 in) a particular company. Shareholders can make money if the company does well either by receiving 9 which are paid to them as a proportion of a company's annual profits or by seeing the value of their shares increase.
Alternatively a company can borrow money from investors by issuing 10 which are loans for fixed periods of time and which carry fixed interest rates. 11 is the term that is used to refer to both bonds and shares. Each year billions of shares and bonds are sold or 12 on the world's major Stock Exchanges in New York, London, Frankfurt and Tokyo.
2. Answer the questions to the text “Europeans Log On To Investment Fever” on page 76 of nIiB sb.
What is Mr English addicted to? 2. Where is shopping for financial products getting popularity? 3. What does arrival of American Internet brokers into European on-line securities market lead to? 4. What business idea seems rather novel in Europe? 5. What is the difference in commission between buying shares from a full-service broker and on the Internet? 6. Why can’t European investors actively use US on-line brokers to buy shares at the European market? 7. What is a long-range goal of American on-line brokers? 8. What role is Europe’s single currency going to play in the development of on-line stock trading? 9. Who is going to be the main player in on-line share trading service in Britain? 10. What kind of backlash can Americans suffer from in Europe? 11. How low have commission fees for the Internet trades dipped in the USA?
3. Read the text about Janis Williams on page 77 of nIiB sb and frame questions to which the following words and phrases provide the answers.
1. On the stock market. 2. For further advice. 3. A selection of different companies’ shares. 4. How these companies have performed in the past. 5. Commission. 6. To the terms. 7. On the stock exchange. 8. The transaction. 9. At the end of the day. 10. A stockholder.
4. Listen to the dialogue “The Stock Market” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Learn the dialogue by heart and dramatise it with a classmate.
The Stock Market
Heather: What’s the matter? You look terrible.
Paul: Haven’t you seen the paper? The stock market went down a lot yesterday. The NASDAQ is down 100 points and the Dow is down 30! My portfolio is in big trouble.
Heather: I knew you had some stock options in this company, but I didn’t know you were so heavily invested in the market.
Paul: I’m invested in the bond market, in derivatives, and I have shares in a lot of companies that took a nosedive yesterday.
Heather: I’m sure you have a good stockbroker who has made sure that your portfolio is diversified and you have different kinds of securities.
Paul: That’s my problem. I don’t have a stockbroker. I decided to invest on my own and to go for less secure stocks hoping for a better return. I thought I could tell the difference between a bear and a bull market as well as the brokers. I guess I was wrong.
Heather: The drop in stock prices won’t last. I’m sure the market will rebound. Just don’t panic and sell everything. The old saying, “buy low, sell high,” is still a good idea, I think.
Paul: I know, I know. I won’t do anything stupid — that is, I won’t do anything even more stupid. I’ll wait to see what happens before taking any action.
Heather: That’s a good idea. Come on. I’ll buy you lunch.
Paul: Thanks. Now that I’m poor, I won’t say ‘no’ to your charity.
(From ESL Podcast 276.)