- •Бизнес-лексика Рабочая тетрадь
- •Предисловие
- •Unit 1. Company structures
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text about Philips on page 6 of the Student’s Book of New Insights into Business (nIiB sb).
- •3. Read the text «Colgate-Palmolive Company» on page 9 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Unit 2. Recruitment Key Concepts
- •3. Read the text “Interview assessment” on page 20 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •4. Listen to the monologue “Getting an Interview” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Getting an Interview
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the following questions to the text on page 16 of nIiB sb.
- •Interview Panel Checklist
- •Unit 3. Retailing Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Richer Pickings” on page 27 of nIiB sb.
- •3. Read the text about Sephora on page 28 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •4. Listen to the monologue “Holiday Promotions” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Holiday Promotions
- •Unit 4. Franchising Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “One day in my life” on page 36 of nIiB sb.
- •3. Read the text below and put questions to the underlined words and phrases. McDonalds Logo
- •Unit 5. International business styles Key Concepts
- •1. Complete the passage below using the appropriate words or phrase from the box.
- •2. Answer the questions to the text “Learning to cope with corporate culture clashes” on page 46 of nIiB sb.
- •3. Read the text “Gift giving in the international business context” on page 48 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Read the article “How to do business in Russia” and fill in the numbered gaps (1-8) with the appropriate paragraph headings (a-h) from the list below.
- •How To Do Business in Russia
- •Unit 6. Banking Key Concepts
- •1. Complete the passage below using the appropriate word or phrases from the box.
- •2. Answer the questions to the text “Picture the scene” on page 58 of nIiB sb.
- •3. Read the text about Jane Sadler on page 60 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Tough Negotiations” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Tough Negotiations
- •6. Fill in the gaps in the text with the following words.
- •How banks work
- •7. Solve the crossword puzzle.
- •Unit 7. Business and the environment Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Proven environmental commitment helps create committed customers” on page 67 of nIiB sb.
- •3. Read the text about Patagonia on page 68 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Garage Sales” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Garage Sales
- •7. Read the text “Tips For an Environmentally Friendly Business”. Fill in the spaces (1-8) with missing headings from the list given below (a-h). Tips for an Environmentally Friendly Business
- •Unit 8. The stock market Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Europeans Log On To Investment Fever” on page 76 of nIiB sb.
- •3. Read the text about Janis Williams on page 77 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “The New York Stock Exchange”, give definitions of the words and expressions in bold print, answer the questions below.
- •6. Read the text “The truth behind Stock market trading” and fill in the gaps (1-6) with the headings (a-f) given below. The Truth Behind Stock Market Trading
- •Unit 9. Import - export Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words from the box.
- •2. Read the text “Profile: Barco of Belgium” on page 87 of nIiB sb and answer the following questions.
- •3. Read the text about Peugeot on page 88 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Importing and Exporting Goods
- •6. Read the text “Importing From China” and fill in the blank spaces (1-5) with the headings (a-e) given below.
- •Importing From China
- •Unit 10. Company performance Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Read the text “Anatomy of an annual report” on page 98 of nIiB sb and answer the questions.
- •6. Listen to the monologue “Making a Presentation”, give definitions of the words and expressions in bold print, answer the questions below. Making a Presentation
- •7. Read the text “Writing a Nonprofit Annual Report” and fill in the blank spaces (1-7) with the headings (a-g) given below. Writing a Nonprofit Annual Report
- •Unit 11. Setting up a business Key Concepts
- •Supplementary Vocabulary
- •1. Insert correct types of business structures from the box into the spaces in the following descriptive examples.
- •2. Read the text “The idea man” on page 108 of nIiB sb and answer the following questions.
- •3. Read the text about Andrew Klein on page 110 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Being an Entrepreneur”, give definitions of the words and expressions in bold print, answer the questions below. Being an Entrepreneur
- •6. Read the dialogue “a Business Plan”. Guess the missing words by their definitions below. Listen to the dialogue and check your answers. A Business Plan
- •Unit 12. Corporate alliances and acquisitions Key Concepts
- •Supplementary Vocabulary
- •1. Insert correct types of alliances from the box into the spaces in the following descriptive examples.
- •2. Read the text “When egos collide” on page 118 of nIiB sb and answer the questions.
- •3. Read the text “Effects of m&a on management” and put questions to the italicized words and expressions. Effects of m&a on management
- •Unit 13. Marketing Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrase from the box.
- •2. Read the text “Hello to the good buys” on page 126 of nIiB sb and answer the questions.
- •3. Read the text about market research on page 128 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Viral Marketing
- •Unit 14. Product and corporate advertising Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Read the text “Sacrilege” on page 136 of nIiB sb and answer the questions.
- •3. Read the article and give an annotation of it in English. Маркетинг компании «Бенеттон»
- •5. Translate the following slogans from Russian into English.
- •6. Translate the following slogans from English into Russian.
- •Introducing a New Product
- •Unit 15. The business media Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words from the box.
- •2. Read the text “a Man and his Information Machine” on page 145 of nIiB sb and answer the questions.
- •3. Read the text about Noah Samara on page 147 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •6. Read the text “Closed Offices vs Open Plan Layout” and mark the statements coming after it as t (True) or f (False).
- •Closed Offices vs Open Plan Layout
- •Список рекомендованной литературы
- •Приложения
- •431440, Г. Рузаевка, ул. Трынова, 67а
- •Содержание
- •430027, Г. Саранск, ул. Транспортная, 17
1. Complete the passage below using the appropriate words from the box.
protectionist quota export import tariff
The exchange of goods and services between different countries is referred to as international trade. Depending on what a country produces or needs, it can either 1 (send goods to another country) or 2 (bring in goods from another country).
A 3 is a tax imposed on imported goods; whereas a 4 is the maximum quantity of a product that may be admitted to a country during a certain period of time. These measures are said to be 5 in that they raise the price of imported goods so that domestically produced goods will gain a price advantage.
2. Read the text “Profile: Barco of Belgium” on page 87 of nIiB sb and answer the following questions.
1. What is Mr Verbrugge’s opinion about market potential of India? 2. How have the exports of Barco to India changed since 1994? 3. How has Barco changed its strategic focus since 1980? 4. Where is the company’s base? 5. What kind of kits did the company use to sell in India? 6. What kind of investments has the company made for the future? 7. What obstacles are there for the expansion of Barco’s activities in India? 8. How can the infamous Indian bureaucracy hamper importing business? 9. What cultural hurdles can a foreign businessman encounter in India? 10. Why is having a sales office in India better than having just a sales agent there?
3. Read the text about Peugeot on page 88 of nIiB sb and frame questions to which the following words and phrases provide the answers.
In 1994. 2. To exploit this vast and quickly growing market. 3. 22,000. 4. 2000. 5. Automotive group Marutti. 6. In the market for upper-range cars. 7. For its 309. 8. On the list of banned products. 9. On the country. 10. By granting licenses to local manufacturers.
4. Listen to the dialogue “Importing and Exporting Goods” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Learn the dialogue by heart and dramatise it with a classmate.
Importing and Exporting Goods
Giselle: Good morning, Brian. This is Giselle calling from Intergroup in Kansas City.
Brian: Hi, Giselle. How are you?
Giselle: I’m great, thanks. Listen, the reason I’m calling is that I wanted to touch base with you about the new proposed regulations. Have you had a chance to review them?
Brian: We’ve only had time to give them a cursory look, but I think we have a grasp on what the changes will be. I don’t think that most of the new regulations would apply to our class of cargo. As long as our certificates of origin are in order and our shipping agents are well informed of the changes, we won’t have anything to be concerned about. Rest assured we’ll take care of all that.
Giselle: That’s good to hear. Won’t the customs procedures be different, though? I understand that there are changes to the regulations affecting which containers we can use and how we transport our freight.
Brian: No, lucky for us, all we need to do is to put some additional information on our waybills and make sure our packing lists reflect the same information.
Giselle: I’m relieved to hear that. You’ve really put my mind at ease, thanks.
Brian: Don’t mention it. While I have you on the phone, do you mind if I ask you a couple of questions about the latest order?
Giselle: No, not at all. Fire away.
(From ESL Podcast 492.)
5. Listen to the dialogue “Using Visuals in a Presentation” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions below.
Using Visuals in a Presentation
Rosa: Thanks a lot for offering to give me some pointers on how to use visuals for my presentation. I’ve never given a presentation like this before.
Milo: I’m glad I can help. What do you plan to use?
Rosa: Well, I plan to show these slides for the first part of the talk. First, I have this pie chart that shows the types of services our company provides. Then, I have this bar graph to show how the company has grown in the past 20 years. But, I’m not really sure how to talk about them.
Milo: Okay, first, when you’re using a chart, make sure you explain what each part represents. For example, on this pie chart, I would explain that each slice of the pie represents a percentage of the business. Then, for this bar chart, I’d make sure to tell the audience what the X-axis and Y-axis stand for, and what each increment represents. That way, the trend that the company is following is clear. Are you planning on using this line chart, too?
Rosa: No, I changed my mind about that. I think it’s a little confusing, but your tips on the other charts are really helpful. I have this flip chart, too, that I’m supposed to use but I’m not sure how. I don’t want to turn my back on the audience during the presentation.
Milo: The second half of the presentation includes some audience participation, right? Then, I think it’s fine to use it during that part of the talk. Any other questions?
Rosa: I don’t think so. You’ve been so helpful. I hope you’ll let me take you to lunch as a token of thanks.
Milo: You don’t need to treat, but I’d be happy to have lunch together. Let’s go.
(From ESL Podcast 204.)
Why is it helpful to use visuals at a presentation?
What kind of graph is good for representing percentages within the whole business?
What kind of graph is good for relative growth or decline?
What kind of graph is good to show trends?
Can you use a flip chart if your handwriting is barely legible?
Why is it a bad idea to turn your back to the audience during the presentation?
How can you thank a person for a service except offering him/her a lunch?
