- •Бизнес-лексика Рабочая тетрадь
- •Предисловие
- •Unit 1. Company structures
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text about Philips on page 6 of the Student’s Book of New Insights into Business (nIiB sb).
- •3. Read the text «Colgate-Palmolive Company» on page 9 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Unit 2. Recruitment Key Concepts
- •3. Read the text “Interview assessment” on page 20 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •4. Listen to the monologue “Getting an Interview” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Getting an Interview
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the following questions to the text on page 16 of nIiB sb.
- •Interview Panel Checklist
- •Unit 3. Retailing Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Richer Pickings” on page 27 of nIiB sb.
- •3. Read the text about Sephora on page 28 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •4. Listen to the monologue “Holiday Promotions” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Holiday Promotions
- •Unit 4. Franchising Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “One day in my life” on page 36 of nIiB sb.
- •3. Read the text below and put questions to the underlined words and phrases. McDonalds Logo
- •Unit 5. International business styles Key Concepts
- •1. Complete the passage below using the appropriate words or phrase from the box.
- •2. Answer the questions to the text “Learning to cope with corporate culture clashes” on page 46 of nIiB sb.
- •3. Read the text “Gift giving in the international business context” on page 48 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Read the article “How to do business in Russia” and fill in the numbered gaps (1-8) with the appropriate paragraph headings (a-h) from the list below.
- •How To Do Business in Russia
- •Unit 6. Banking Key Concepts
- •1. Complete the passage below using the appropriate word or phrases from the box.
- •2. Answer the questions to the text “Picture the scene” on page 58 of nIiB sb.
- •3. Read the text about Jane Sadler on page 60 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Tough Negotiations” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Tough Negotiations
- •6. Fill in the gaps in the text with the following words.
- •How banks work
- •7. Solve the crossword puzzle.
- •Unit 7. Business and the environment Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Proven environmental commitment helps create committed customers” on page 67 of nIiB sb.
- •3. Read the text about Patagonia on page 68 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Garage Sales” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Garage Sales
- •7. Read the text “Tips For an Environmentally Friendly Business”. Fill in the spaces (1-8) with missing headings from the list given below (a-h). Tips for an Environmentally Friendly Business
- •Unit 8. The stock market Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Europeans Log On To Investment Fever” on page 76 of nIiB sb.
- •3. Read the text about Janis Williams on page 77 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “The New York Stock Exchange”, give definitions of the words and expressions in bold print, answer the questions below.
- •6. Read the text “The truth behind Stock market trading” and fill in the gaps (1-6) with the headings (a-f) given below. The Truth Behind Stock Market Trading
- •Unit 9. Import - export Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words from the box.
- •2. Read the text “Profile: Barco of Belgium” on page 87 of nIiB sb and answer the following questions.
- •3. Read the text about Peugeot on page 88 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Importing and Exporting Goods
- •6. Read the text “Importing From China” and fill in the blank spaces (1-5) with the headings (a-e) given below.
- •Importing From China
- •Unit 10. Company performance Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Read the text “Anatomy of an annual report” on page 98 of nIiB sb and answer the questions.
- •6. Listen to the monologue “Making a Presentation”, give definitions of the words and expressions in bold print, answer the questions below. Making a Presentation
- •7. Read the text “Writing a Nonprofit Annual Report” and fill in the blank spaces (1-7) with the headings (a-g) given below. Writing a Nonprofit Annual Report
- •Unit 11. Setting up a business Key Concepts
- •Supplementary Vocabulary
- •1. Insert correct types of business structures from the box into the spaces in the following descriptive examples.
- •2. Read the text “The idea man” on page 108 of nIiB sb and answer the following questions.
- •3. Read the text about Andrew Klein on page 110 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Being an Entrepreneur”, give definitions of the words and expressions in bold print, answer the questions below. Being an Entrepreneur
- •6. Read the dialogue “a Business Plan”. Guess the missing words by their definitions below. Listen to the dialogue and check your answers. A Business Plan
- •Unit 12. Corporate alliances and acquisitions Key Concepts
- •Supplementary Vocabulary
- •1. Insert correct types of alliances from the box into the spaces in the following descriptive examples.
- •2. Read the text “When egos collide” on page 118 of nIiB sb and answer the questions.
- •3. Read the text “Effects of m&a on management” and put questions to the italicized words and expressions. Effects of m&a on management
- •Unit 13. Marketing Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrase from the box.
- •2. Read the text “Hello to the good buys” on page 126 of nIiB sb and answer the questions.
- •3. Read the text about market research on page 128 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Viral Marketing
- •Unit 14. Product and corporate advertising Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Read the text “Sacrilege” on page 136 of nIiB sb and answer the questions.
- •3. Read the article and give an annotation of it in English. Маркетинг компании «Бенеттон»
- •5. Translate the following slogans from Russian into English.
- •6. Translate the following slogans from English into Russian.
- •Introducing a New Product
- •Unit 15. The business media Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words from the box.
- •2. Read the text “a Man and his Information Machine” on page 145 of nIiB sb and answer the questions.
- •3. Read the text about Noah Samara on page 147 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •6. Read the text “Closed Offices vs Open Plan Layout” and mark the statements coming after it as t (True) or f (False).
- •Closed Offices vs Open Plan Layout
- •Список рекомендованной литературы
- •Приложения
- •431440, Г. Рузаевка, ул. Трынова, 67а
- •Содержание
- •430027, Г. Саранск, ул. Транспортная, 17
Unit 9. Import - export Key Concepts
to export |
to send goods to another country |
to import |
to bring goods from another country |
tariff = duty |
a tax on imported goods |
quota |
the maximum quantity of a product allowed into a country during a certain period of time |
protectionist measures |
raising prices of imported goods to “protect” domestically produced goods |
WTO (World Trade Organization) |
an international organization that encourages and regulates trade between its member states |
EFTA (European Free Trade Association) |
is a European organization that regulates tariffs and reduces restrictions between member countries |
Supplementary Vocabulary
OECD (Organization for Economic Co-operation and Development) |
Организация экономического сотрудничества и развития |
sensible |
разумный |
to have the expertise to do smth |
иметь необходимые знания, чтобы сделать что-либо |
to make sense to do smth |
иметь смысл делать что-либо |
to make best use of resources and abilities |
наилучшим образом использовать ресурсы и способности |
to eliminate progressively |
отменять постепенно |
Single European Act (SEA) |
Закон о единой Европе (обеспечил юридическую и процедурную поддержку экономической интеграции в Европе) |
European Community (EC) > European Union (EU) |
Европейское сообщество > Евросоюз |
Maastricht treaty |
Маастрихтский договор (договор об образовании Европейского союза) |
to reinforce monetary union |
укреплять валютный союз |
membership |
количество членов |
to launch a single currency |
ввести единую валюту |
crude oil |
сырая нефть |
cereals |
зерновые (крупы) |
option |
(возможный) вариант |
solo agent |
единственный представитель фирмы в данной местности |
to sell on behalf of the company |
продавать от имени компании |
local branch or sales office |
местное отделение или офис продаж |
local subsidiary company |
местная дочерняя компания (филиал) |
joint venture |
совместное предприятие |
to establish oneself on the market |
укрепиться на рынке |
head of activities in a region |
руководитель региональных (торговых) операций |
digital projectors |
цифровой проектор |
BFr / BEF (Belgian franc) |
бельгийский франк ( 1 января 2002 г. заменен евро ) |
to assemble on the spot |
собирать на месте |
turnover |
оборот |
a shift in a strategic focus |
сдвиг в направлении стратегии |
emergence |
появление |
high value niche markets |
секторы рынка товаров высокой стоимости |
specialist display systems |
дисплеи специального назначения |
Dutch |
голландский язык |
kits for monitors |
(ремонтные) наборы деталей для мониторов |
sales and services office |
офис продаж и обслуживания |
software house |
дом торговли ПО |
assembly plant |
сборочный завод |
components factory |
фабрика производства запчастей |
to exploit the potential / market |
использовать потенциал / рынок |
obstacle |
препятствие |
when it comes to |
когда дело касается |
working tools |
рабочий инструменты |
infamous |
печально известный |
paperwork |
канцелярская работа |
delay |
задержка |
to welcome foreigners |
приветствовать иностранцев |
cultural hurdles |
культурные барьеры |
deceptive |
обманчивый |
complex, complexity |
сложный, сложность |
sensitivity |
болезненная проблема в отношениях |
stratum (Pl. strata) of society |
слой (мн.ч. слои) общества |
fascinating |
очаровательный |
to outweigh (about opportunities and disadvantages) |
перевешивать (о возможностях, т. е. достоинствах, и недостатках) |
to miss |
упустить |
to be serious about smth |
серьезно задумываться о чем-либо |
to establish dominance |
установить господство |
economy car sector |
сектор автомобилей эконом-класса |
upper-range cars |
машины более высокого класса |
to opt for |
остановить выбор на |
mid-range car |
авто среднего класса |
to give up on smth |
отказаться от чего-либо |
invoice |
счет-фактура |
description of goods |
описание товара (предоставляемый покупателям документ, включающий наименование товара, перечисление его основных свойств и характеристик) |
proof of purchase |
доказательство покупки |
ex-works price |
заводская цена |
freight charges |
плата за перевозку груза |
c.i.f. ( cost, insurance, freight) London |
сиф (стоимость, страхование и фрахт) до Лондона |
port of destination |
порт назначения |
if specifically requested |
если требуется указать особо |
cardboard cartons |
картонные коробки |
per pro (Lat.) |
подпись за кого-либо |
bill of lading |
накладная, коносамент |
transfer document |
документ о перегрузке груза |
shipper(Syn. consignor of goods) |
грузоотправитель |
charter-party |
фрахтовый контракт, чартер-партия, чартер (в письмах и других документах пишется с прописных букв) |
consignee |
грузополучатель, консигнатор |
vessel |
судно |
port of loading |
порт погрузки |
port of discharge |
порт разрузки |
port of distress |
порт вынужденного захода, порт-убежище |
porcelan items |
фарфоровые изделия |
rice cooker |
кастрюля для приготовления риса |
payable |
подлежащий оплате |
as per |
согласно |
freight advance |
аванс фрахта |
apparent good order and condition |
хорошее внешнее состояние товара, без видимых повреждений (надпись на коносаменте, означающая, что товары были отправлены в хорошем состоянии, без каких-либо повреждений) |
or so near thereto |
или настолько близко к нему (судну) |
for carriage |
для перевозки |
in witness of whereof |
в удостоверение чего |
Master of the vessel |
капитан торгового судна |
tenor |
содержание (документа) |
to accomplish (a bill of lading) |
выполнить (накладную) |
void |
недействительный, не имеющий юридической силы |
date of issue |
дата выпуска |
original bill of lading |
оригинал коносамента |
increase, rise |
рост |
decrease, descent |
снижение |
drop, fall |
падение |
to fluctuate |
колебаться нерегулярно |
to reach a peak |
достичь максимума |
to stand at |
находиться на уровне |
to level off, to remain stable |
выравниваться |
graph |
график |
balance of trade |
торговый баланс |
visible import / export |
видимый импорт / экспорт |
trade deficit |
торговый дефицит |
trade surplus |
торговый профицит |
