X. Переведите диалог на русский язык. Составьте подобный диалог.

Arranging a meeting

A: What about the Draft Contract?

В: Oh, I haven't finished it yet. Don't worry, it'll be ready on time.

A: Good. I've got a meeting with the lawyer tomorrow at 9. Will you come?

B: Just a moment. I'll look into my diary. . .

Yes, that'll be OK. What are you going to discuss?

A: We're going to talk about packing.

B: Right, I'll certainly be there.

A: Great. Look, I'm going to have lunch in half an hour.

B: Sorry, I've got another appointment for lunch. We could meet later this afternoon.

A: OK, let's say at 3 o'clock P.M. in my office.

B: Fine, I'll be there.

XI. Замените выделенные курсивом слова их синонимами из списка, приведенного ниже.

alterations, team, established, overall, goal, achieved, position, stages

Plans are set up in the first stage of the project.

Organization goals are attained by successfully combining the functions of planning, organizing, staffing, directing and controlling.

During training for my present job 1 took courses in accounting.

The organizing function may be divided into two phases: determining positions and their associated duties and staffing those positions.

Managers should periodically control how well general company goals are being met.

It is the purpose of an organization to "make common people do uncommon things".

The risk of choosing a wrong course of action may be lessened by participation of a group rather than an individual manager.

Plans are often subject to slight changes before implementation.

XII. Переведите предложения на английский язык.

1. Есть мнение, что менеджмент — это искусство выполнять работу силами разных людей. 2. Каждый из нас когда-либо вы­полнял, выполняет или будет выполнять функции руководителя. 3. Менеджер должен уметь работать с людьми. 4. Руководство со­ставляет коллектив руководителей. 5. Основные функции любого руководителя — это планирование, организация работы, подбор и расстановка человеческих ресурсов и контроль за выполнением работы. 6. Подбор и расстановку людей можно рассматривать как часть организационной функции. 7. Руководители ежедневно сле­дят за работой подчиненных, учат и мотивируют их работать луч­ше. 8. Функция контроля остается одной из самых важных в ра­боте руководителя. 9. Если возникают серьезные проблемы, то бывает необходимо произвести изменения в организационной структуре фирмы. 10. Важность каждой из пяти функций руково­дителя варьирует в зависимости от ситуации.

Тема 10

МАРКЕТИНГ

1. Прочитайте и переведите текст. Выпишите и выучите не­знакомые слова.

Marketing

In modern terms, marketing is defined as the movement of goods and services from manufacturer to consumer in order to satisfy the customer and to achieve the company's objectives. It can be considered as dynamic field that involves a wide variety of activities.

The ABC of marketing is the so-called marketing mix. It includes the four P's: product, price, placement, and promotion.

Product (service) is often connected with development of a new product or service, searching the potential markets, and, finally, introduction it to the market. Target market selection is the most important task for any firm. A target market is a group of individuals who will probably buy the product. That involves the development of a marketing strategy. A successful marketing mix depends on the knowledge about consumers and their buying habits, gained through market research as well as correct identification of the target market.

Price is the most changeable element of all the four P's. Its definition is exchange of something of value for something else. There are three pricing options the company may take: above, with or below the prices its competitor are charging. For example, if the average price for blue jeans is $ 50, a company that charges $ 50, has priced with the market, a company that charges $ 47 has priced below the market, and a company that charged $ 53 has priced above the market. Most companies price with the market, selling their goods and services for average prices established by major producers in the industry known as price leaders.

Placement involves getting the product or service to the customer. This takes place through the channels of distribution. A common channel of distribution is:

Manufacturer – wholesaler – retailer – customer.

Promotion includes all kinds of communication with individuals, groups, or organizations to directly or indirectly facilitate exchange by informing and persuading them to accept an organization product or service. There are two major ways promotion occurs: through personal selling, as in a store; and through advertising, as in a newspaper. One should distinguish advertising campaign which can be developed by personnel within the firm or in conjunction with advertising agencies, and publicity, that is the means of communication transmitted through a mass media at no charge.

All marketing activities must be oriented toward creating and sustaining satisfying exchanges. Both the buyer and the seller must be satisfied. The first should be satisfied with goods, services or ideas obtained in the exchange. The seller should receive something of value, usually financial reward. All marketing variables are highly interrelated.

Marketing helps companies generate profit, the lifeblood of economy. About half of each consumer dollar is spent on marketing activities.