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- •English for tourism. Part iі (Англійська мова за професійним спрямуванням)
- •0306 «Менеджмент і адміністрування»
- •58002 М. Чернівці, Центральна площа, 7
- •Передмова
- •U nit I adventure tourism and recreation
- •Read and learn the following words and word combinations:
- •I I. Read and translate the following text: Adventure Tourism and Recreation
- •V ocabulary exercises
- •Give Ukrainian equivalents of the following, make up your own 5 sentences with the phrases:
- •Give English equivalents of the following:
- •M atch the following synonyms:
- •Answer the following questions to the text:
- •P honetic exercise
- •Substitute the underlined words with corresponding antonyms from the text:
- •Make up collocations and find sentences in which they are used in the text:
- •Match the definition to the defined word:
- •Put questions to the words in bold:
- •Translate into English:
- •S peaking exercises
- •L ook at the pictures and state the corresponding type of adventure tourism:
- •L ook at the following picture. Translate kayaking gear elements into Ukrainian, imagine that you are a kayaking instructor – tell your client what he must do and how he must use this gear.
- •Look at the following and answer who made the call and to whom; match the conversation with the tourism professional by labelling each conversation with the person's role. Choose from:
- •XVI. Your adventurous vacation.
- •XVIII. Discuss the following:
- •XIX. Make up a plan and retell the text according to it. Reading Exercises
- •X X. Read about Stan Cook Jr. And Cori-Jane Radford, co-owners of a wilderness adventure company in Newfoundland:
- •XXI. Check your understanding by matching a definition to the defined word:
- •XXII. Speak about soft and hard adventures. Which of the following are soft and which are hard?
- •F ill in the missing words to make the following extreme sports complete:
- •Business Skills – Interview
- •Read the following typical questions asked at a job interview and decide which ones are asked by the interviewer and which by the candidate, then provide your own answer to every question:
- •Read the following answers and match them to the questions from the previous exercise:
- •L ook at the following picture and say what important qualities should a successful candidate have and how he / she should look:
- •U nit II. Food and beverage sector
- •R ead and learn the following words and word combinations:
- •R ead and translate the following text: Food and Beverage Sector
- •M ake up your own 10 questions to the text and ask your fellow students to answer them. Make up 3 general, 4 special, and 3 alternative questions. P honetic exercise
- •V ocabulary exercises
- •Give Ukrainian equivalents of the following:
- •Give English equivalents of the following:
- •Match the following synonyms:
- •Substitute the underlined words with corresponding antonyms from the text:
- •Match the definition to the defined word:
- •G ive an example of a bar, cafeteria, coffee shop, restaurant, restaurant chain, fast food outlet in your city:
- •M ake up collocations and find sentences in which they are used in the text:
- •Put questions to the words in bold:
- •Choose the right word from the list to fill in the gaps:
- •T ranslate into English:
- •S peaking exercises
- •Read this dialogue:
- •M atch the necessary response to every question asked by the food server / customers in the following dialogue:
- •Match the items on the right with the items on the left to complete the sentences:
- •P rovide your own answer to every question asked by the waiter:
- •P rovide your own answer to every question asked by the client:
- •Fill in the missing phrases into the following dialogues:
- •Imagine one of the following situations. How would you respond to these complaints?
- •Read and dramatize the following dialogue:
- •I n a restaurant (w: waiter c: customer m: Mary)
- •R eading exercises
- •Read about Andrea Gill, a bartender in Dawson City, Yukon:
- •D iscuss the following:
- •Business Skills How to Write an Effective Resume
- •123 Main Street
- •U nit III. Tourism services
- •R ead and learn the following words and word combinations:
- •I I. Read and translate the following text: t ourism Services
- •Answer the following questions to the text:
- •P honetic exercise
- •V ocabulary exercises
- •Give Ukrainian equivalents of the following:
- •Give English equivalents of the following:
- •Match the definition with the defined word:
- •Fill in the correct word from the list, then make sentences using the completed collocations:
- •Replace the underlined words with corresponding synonyms from the text:
- •P ut questions to the italicized part of the sentence:
- •T ranslate into English:
- •S peaking exercises
- •Read the following quotations and answer the questions below:
- •Reading exercises
- •Read about the tourist / visitor information counsellors: Tourist / Visitor Information Counsellor
- •X IV. Make a list of skills and personal qualities that a tourist/visitor information counsellor needs. Discuss with your partner, which qualities you already have and which need improvement
- •X V. Can you name any tourist information center in your city? What information does it provide about local attractions?
- •XVI. Role-play the following dialogue: at the information office
- •X VII. Think about some other problems a tourist/visitor information counsellor may solve. Make up your own dialogue according to your own or one of the following situations:
- •Business Skills Writing a cv
- •XVIII. Study the following cv sample for a position of a tourism officer:
- •2927 Coffman Alley
- •R ead and learn the following words and word combinations:
- •I I. Read and translate the following text: Tourist Information Center
- •Answer the following questions to the text:
- •P honetic exercises
- •Mind the following words pronunciation:
- •R ead the following sentence first using British, then American English pronunciation:
- •V ocabulary exercises
- •Give Ukrainian equivalents of the following:
- •Give English equivalents of the following:
- •Match and learn the synonyms:
- •S ubstitute underlined words with synonyms from the previous exercise:
- •P ut the tourist destinations in the correct columns.
- •Fill in the gaps with the following prepositions: on about by for from at about to
- •XIII. Translate into English:
- •Look at the following tourist information symbol. Where have you seen it? Where do you expect to see one?
- •Look at the following information types. Which of the headings (a-I) from a tourist information website will give information on:
- •Complete the Information sheet for your city or region or for the place where you are studying. You may invent any info you need:
- •Role-play. “Excuse me, where is the train station…?” Study the following scenario and act out the situation in class:
- •R eading exercises:
- •Read and dramatize the following dialogue:
- •In a Tourist Information Office
- •Match the words in a with their definitions in b. Use a dictionary to check your answers:
- •XXI. Choose the correct word in italics to make true sentences according to the dialogue:
- •XXIII. Complete the sentences below with the numbers from the dialogue:
- •Business Skills Why Writing a Covering Letter?
- •XXIV. Read the following sample of a covering letter:
- •XXV. Write your own covering letter for any tourism position you like. U nit V. Transportation sector
- •Read and learn the following words and word combinations:
- •R ead and translate the following text:
- •Answer the following questions to the text:
- •P honetic exercise
- •Cross the odd word out:
- •V ocabulary exercises
- •Give Ukrainian equivalents of the following, make up your own 5 sentences with the phrases:
- •Give English equivalents of the following:
- •F ind three synonyms for each word in the table:
- •F ind ten forms of transport in the word puzzle:
- •M atch the words with a similar meaning:
- •Study the following definitions:
- •N ow use the words from the previous exercise to complete the sentences:
- •T ranslate into English:
- •S peaking exercises
- •X VI. Match the sentence halves and practice giving recommendations:
- •X VII. Match the following questions to answers and restore the dialogues:
- •X VIII. Complete the following dialogues and act them out in class: at the car hire place
- •Fill in: pounds, cost, small, like, car, rental, certainly, morning, tomorrow, help, fiesta, insurance, form, license, card
- •At the tourist information centre
- •Fill in: else, map, transport, long, evening, do, airport, very much, madam, here, the Cathedral, right
- •XIX. Role-play. Imagine that you are a car hire agent. Always ask for the following information when taking a car hire booking:
- •XX. Read the following phrases and say, whether they can be said by a tourist or by a ticket agent. Make up a dialogue “At a Train Station”, using these phrases:
- •XXI. Role-play. A tourist at the information kiosk has a problem with his ticket. He is talking to one of the employees behind the counter. Practice their conversation with a partner:
- •R eading exercise
- •Complete the text with words and phrases from the list: handling, private, rental, complaints, licenses, pamphlets, agents, resorts, service, useful, greet, process, management Rental Agent
- •B usiness Skills – a Vehicle Rental Agreement
- •Study the following vehicle rental agreement, fill in this form for any of your imaginary deals:
- •U nit VI. What to expect at the airport
- •R ead and learn the following words and word combinations:
- •I I. Read and translate the following text: What to Expect at the Airport
- •A nswer the following questions to the text:
- •Phonetic exercise
- •C ross the odd word out:
- •Vocabulary exercises
- •G ive Ukrainian equivalents of the following, make up your own 5 sentences with the phrases:
- •G ive English equivalents of the following:
- •M atch and learn the synonyms:
- •M atch the words on the left with the words on the right to make collocations:
- •Make the sentences complete with collocations from the previous exercise:
- •T ranslate into English:
- •S peaking exercises
- •What do you do when you get to the airport? Put the sentences below in a correct order:
- •L ook at the following picture and say what items cannot be taken on board as hand luggage:
- •L ook at the following departures board, tell what time each flight departs as in the example:
- •Look at the following arrivals board, then ask and answer as in the example:
- •P ut the following conversation phrases in the correct order to form mini-dialogues. Choose a title for each dialogue as in the example:
- •Match the following questions to answers to complete the dialogues: checking in
- •Passport control
- •Put the items, which a ground steward usually covers in a conversation with passengers at the check-in counter, in the correct order:
- •Complete the following dialogue:
- •Use the following vocabulary to act out similar dialogues in class:
- •Provide your own answers to passengers’ requests:
- •Role-play. Split into two groups. One group are passengers, another – flight attendants.
- •D iscuss the following with your classmates:
- •Reading exercises:
- •Read the following text about abusive passengers: passengers behaving badly
- •Match the following words from the above text to their translation and transcription:
- •Business Skills w riting a Letter of Enquiry
- •U nit VII. Cruise ships
- •R ead and learn the following words and word combinations:
- •Read and translate the following text: Cruise Ships
- •Re ad the answers and write appropriate questions to match them:
- •P honetic exercises
- •M ind the British and American English pronunciation of the following words:
- •Read the following sentence first using British, and then American English pronunciation:
- •V ocabulary exercises
- •Give Ukrainian equivalents of the following, make up your own 5 sentences with the phrases:
- •G ive English equivalents of the following:
- •A ccording to bonvoyage.Co.Ua all cabins have the following amenities as standard. Fill in the missing words to make the phrases complete:
- •F ind synonyms for the following words / word combinations and learn them:
- •Fill in synonyms from the previous exercise to complete the sentences:
- •Translate into English:
- •S peaking exercises
- •Describe the following inside, outside cabins and a suite with a balcony with the help of the following pictures. Specify the difference between them and say where you would like to stay:
- •Fill in the missing words to complete the dialogue:
- •Match the following questions to answers and restore the dialogue:
- •R eading exercises
- •Study the following descriptions of some cruise jobs:
- •Say whether the following statements are true or false and correct the false ones:
- •Match the following phrases and questions to the responsibilities of a chef / purser / hotel manager / cruise director / captain:
- •Business Skills - Letter s ending Information
- •U nit VIII. Travel trade
- •Read and learn the following words and word combinations:
- •Read and translate the following text: Travel Trade
- •Answer the following questions to the text:
- •Phonetic exercise
- •C ross the odd word out:
- •V ocabulary exercises
- •Give Ukrainian equivalents of the following, make up your own 5 sentences with the phrases:
- •Give English equivalents of the following:
- •W hat words go together according to the text:
- •VIII. Make up your own five sentences, using the above mentioned collocations:
- •IX. Find synonymous words in the text to complete the sentences:
- •X. Find words in the text to match the following definitions:
- •R estore the word order:
- •Make questions to the italicized words:
- •Translate into English:
- •S peaking exercises
- •C omplete the following dialogues: At The Travel Agency b rochures, reservations, great, where, dollars, climates, go, spend, tropical, vacation, look
- •Split into two groups. One of you are travel agents, others are clients who want to go on holiday. Make up similar dialogues, using the following phrases:
- •Make a plan and retell the text according to it. R eading exercises
- •Read the text about the world known travel trade newspaper:
- •Match the following words from the above text to their translation and transcription:
- •Business Skills m aking Presentations
- •Make a power point version of your own travel trade website, advertising any country you like, and present it to the class according to the model:
- •U nit IX. A travel agent
- •R ead and learn the following words and word combinations:
- •Read and translate the following text:
- •Answer the following questions to the text:
- •Phonetic exercise
- •C ross the odd word out:
- •V ocabulary exercises
- •Give Ukrainian equivalents of the following, make up your own 5 sentences with the phrases:
- •Give English equivalents of the following:
- •Fill in the correct word from the list, then make sentences, using the completed collocations:
- •Insider, out-of-the way, policy, company, package,
- •C omplete the following sentences with the necessary prepositions:
- •C ross the odd word out from the list of synonyms:
- •Find words in the text to match the following definitions:
- •T ranslate into English:
- •S peaking exercises
- •Complete the dialogue with words from the list:
- •People, business, airline, lunchtime, child, leave, old, Istanbul, from, morning, reservation
- •Make up similar dialogues, using the following prompts:
- •Complete the dialogue with phrases given below:
- •Booking a hotel
- •M ake up similar dialogues, student a is a travel agent, student b is a traveller.
- •Read and act out the following dialogue: at the travel agency
- •Read the following statements and say whether they are true or false, correct the false ones:
- •Business Skills w riting Letters of Complaint
- •Study the following sample. Write your own letter of complaint to a travel agent.
- •Unit X. A tour operator
- •R ead and learn the following words and word combinations:
- •R ead and translate the following text: a Tour Operator
- •Answer the following questions to the text:
- •P honetic exercise
- •Vocabulary exercises
- •F ind words in the text to match the following definitions:
- •Make up collocations and find sentences in which they are used in the text:
- •Put questions to the words in bold:
- •Translate into English:
- •S peaking exercises
- •Look at the functions listed below. Decide which ones are performed by tour operators and which by travel agents, then make sentences as in the example:
- •You are a travel agent who wants to have a tour package for some group of travellers. Provide your own answer to every question asked by the tour operator:
- •Put the following conversation between a conductor (Sam) and a tour operator (Alex) in the correct order:
- •Make up similar conversations, acting out one of the following situations:
- •R ole play. Imagine the following situation:
- •Make up a plan and retell the text according to it. R eading exercises
- •Prepare and describe a five-day tour of Spain's most famous Andalucian cities from Madrid, using the information you’ve just read and the following scheme (the first two have been done for you):
- •Itinerary
- •Business Skills – Negotiations
- •Read and learn the following useful phrases and expressions, which may be used while negotiating:
- •Make up sentences as in the example:
- •T ry to sell to your group mate anything you have on you/with you (your wrist watch, your bag, your telephone…)
- •Role play the situation below:
- •Translate into English:
- •U nit XI. Promotion in tourism
- •R ead and learn the following words and word combinations:
- •R ead and translate the following text: Promotion in Tourism
- •Answer the following questions to the text:
- •P honetic exercises
- •Mind the following words pronunciation:
- •Read the following sentences first using British, then American English pronunciation:
- •V ocabulary exercises
- •Give Ukrainian equivalents of the following, make up your own 5 sentences with the phrases:
- •Give English equivalents of the following:
- •Match and learn the synonyms:
- •F ind antonyms for the following words in the text, make up your own sentences with them:
- •F ill in appropriate words from the previous exercise into these sentences:
- •T ranslate Into English:
- •XIII. Try to characterize a successful advertisement using just one word or phrase. Possible answers:
- •Which type of promotion activity do you think would be best for the following?
- •XVI. Make up a dialogue as in the example:
- •XVII. Say what you believe a successful advertisement should do, justify your choice, using the following expressions:
- •Discuss the following questions:
- •Present an advert that impressed you most. Tell your group mates why you believe it is / is not successful, answering the following questions:
- •R eading exercise
- •When you decide to promote a product, it is possible to make mistakes without realizing it. Read the following incomplete texts and match the two halves of each story:
- •B usiness Skills – Your Own Advertisement
- •Write your own advertisement for a particular hotel or resort. Try to advertise it so that everyone would like to go there. Use the following model:
- •U nit XII. Hospitality marketing
- •Read and learn the following words and word combinations:
- •R ead and translate the following text: Hospitality Marketing
- •A nswer the following questions to the text:
- •P honetic exercises
- •Match the words on the left with their pronunciation transcriptions on the right:
- •Read the following sentence:
- •Vocabulary exercises
- •Give Ukrainian equivalents of the following, make up your own 5 sentences with the phrases:
- •G ive English equivalents of the following:
- •Find words in the text to match the following definitions:
- •F ind synonymous words in the text to complete the sentences:
- •Restore the word order:
- •Make questions to the words in bold:
- •T ranslate into English:
- •Look at the following diagram, representing the traditional marketing plan. Fill in the gaps and explain every item:
- •D escribe the following stages of the marketing process. Label the stages in a chronological order and explain your choice:
- •Match the items on the left with their explanation on the right, then ask and answer as in the example:
- •Role-play. One of you is a hotel / restaurant representative, the other – a researcher / guest. Take turns to ask and answer as in the example:
- •Reading exercises:
- •P rovide examples for the 5 advertising types given above. Discuss the following:
- •Business Skills How to Prepare a Marketing Plan
- •U nit XIII. Hotel reservation, check in and out procedures
- •R ead and learn the following words and word combinations:
- •Read and translate the following text: hotel reservation, check in and out procedures
- •Answer the following questions to the text:
- •Phonetic exercise
- •V ocabulary exercises
- •Give Ukrainian equivalents of the following, make up your own 5 sentences with the phrases:
- •Give English equivalents of the following, state sentences in which these phrases were used in the text:
- •F ind words in the text to match the following definitions:
- •Find prepositions which are used with the following words and learn them:
- •F ill in the necessary preposition:
- •T ranslate into English:
- •S peaking exercises
- •Provide your own answers to the following questions asked by the front-desk receptionist:
- •Below is a mixed up conversation. Rearrange the conversation so that it makes sense:
- •Role-play. Student a is a receptionist, student b is a guest who wants to check out of the hotel. Make up a dialogue, using the following phrases:
- •XVI. Role-play. Look at the following conversation between a reservationist and a client.
- •Check into a hotel, using the following phrases:
- •Agree or disagree with the following statements. Give your reasons.
- •R eading exercises
- •Read and dramatize the following dialogue:
- •Business Skills Telephone Communication
- •Practice a telephone conversation with your group mate:
- •U nit XIV. Tourism in ukraine
- •R ead and learn the following words and word combinations:
- •Read and translate the following text: tourism in ukraine
- •Answer the following questions to the text:
- •P honetic exercise
- •V ocabulary exercises
- •Give Ukrainian equivalents of the following, make up your own 5 sentences with the phrases:
- •Give English equivalents of the following:
- •VII. Replace the underlined words with corresponding synonyms from the text:
- •W rite the opposites:
- •Complete the sentences with a derivative of the word in bold:
- •T ranslate into English:
- •S peaking exercises
- •Here are some basic items of a guest-first strategy, which may help to improve the service standards in Ukrainian resorts. Complete the strategy list by adding the right word from the box:
- •F ind words or phrases in the previous exercise that mean the same as:
- •Topics for discussion:
- •R eading exercises
- •Read the following folk anecdotes: folk humour
- •D iscuss the following:
- •Business Skills Describing Trends: Graphs and Charts
- •It is worth mentioning that the majority of the given verbs have a noun form:
- •It’s also important to remember that adjectives are used to modify nouns whereas adverbs are used to modify verbs, adjectives, other adverbs and clauses.
- •Now use the words and word combinations that you liked most to describe the following charts:
- •R ead and learn the following words and word combinations:
- •R ead and translate the following text: ukrainian resorts
- •Answer the following questions to the text:
- •P honetic exercises
- •V ocabulary exercises
- •Fill in the missing words:
- •Find synonyms or antonyms for the following words in the text:
- •Translate into English:
- •S peaking exercises
- •Topics for discussion:
- •Make up your own 10 questions to the text (3 general, 3 special, 3 disjunctive, 1 alternative). R eading exercises
- •Read the text “So You Want to Be a Resort Representative?”:
- •Business Skills a Welcome Meeting Talk
- •U nit XVI. International tourism
- •Read and learn the following words and word combinations:
- •R ead and translate the following text:
- •International tourism
- •Answer the following questions to the text:
- •Phonetic exercises
- •M ind the letters au pronunciation in the following words:
- •Read the following sentences:
- •V ocabulary exercises
- •Give Ukrainian equivalents of the following, make up your own 5 sentences with the phrases:
- •G ive English equivalents of the following:
- •F ill in the correct word from the list, then make sentences using the completed collocations:
- •I njections, money standards, the demand, consumer spending, gross, general, relations
- •Match the definition to the defined word:
- •C omplete the following sentences with the necessary prepositions from the previous exercise:
- •Restore the word order:
- •Use the prompts to make sentences, as in the example:
- •Make the sentences complete by translating the phrases into English:
- •Speaking exercises
- •P ut the key words in the correct order, state the situation in which they are used in the text:
- •Speak about the advantages and disadvantages of the international tourism rapid growth:
- •Ranking Exercise:
- •XVIII. Make up a plan and retell the text according to it r eading exercises
- •XIX. Read about the main problems international tourism faces nowadays:
- •XX. Discuss the following items:
- •Business Skills Meetings in English
- •X XII. Act out the following scenario in your group:
- •U nit XVII. World destinations
- •R ead and learn the following words and word combinations:
- •R ead and translate the following text: World Best Tourist Destinations and Resorts
- •Answer the following questions to the text:
- •P honetic exercise
- •Mind the following words pronunciation:
- •V ocabulary exercises
- •Give Ukrainian equivalents of the following, make up your own 5 sentences with the phrases:
- •G ive English equivalents of the following:
- •What words go together according to the text:
- •Make up your own five sentences, using the above mentioned collocations:
- •Supply the necessary preposition:
- •T ranslate into English:
- •Speaking exercises
- •Make up a dialogue as in the example:
- •Read the text ‘Disappearing Tourist Destinations’, choose an appropriate heading for each paragraph:
- •Discuss the following:
- •Business Skills How to Write an e-Mail
- •Video Supplement Unit I. Extreme Sports
- •Post watching
- •Unit II. Taking an Order
- •Pre watching
- •While watching
- •Post watching
- •Unit II. At the Restaurant
- •Pre watching
- •While watching
- •Welcome
- •Ordering
- •Post watching
- •Units III and IV
- •Pre watching
- •While watching
- •Post watching
- •Unit V Montreal Travel – Public Transportation
- •Pre watching
- •While watching
- •Post watching
- •Unit VI At the Airport
- •Pre watching
- •While watching
- •At the Airport
- •On the Plane
- •Duty Free Goods
- •Passport Control
- •Post watching
- •Unit VII Princess Cruises
- •Pre watching
- •While watching
- •Post watching
- •Take a Tour of Princess Cruises Staterooms
- •Pre watching
- •While watching
- •Post watching
- •Units VIII and IX How to Become a Travel Agent from Home
- •Pre watching
- •While watching
- •Post watching
- •At the Travel Agent
- •Pre watching
- •While watching
- •Arranging a Trip
- •Giving Personal Information
- •Booking a Flight
- •Making a Hotel Reservation
- •Post watching
- •Unit X Travel Booster for Tour Operators
- •Pre watching
- •While watching
- •Unit XI Meet South Africa
- •Post watching
- •Unit XII Promote Your Hotel in Video
- •Pre watching
- •While watching
- •Post watching
- •Unit XIII Checking In and Out
- •Pre watching
- •While watching
- •Checking In at a Hotel
- •Getting Information
- •Checking Out
- •Post watching
- •Unit XIV Welcome to Ukraine
- •Pre watching
- •While watching
- •Post watching
- •Unit XV Meetings in Crimea
- •Pre watching
- •Unit XVI What is Global Tourism?
- •Post watching
- •Unit XVII London Top Attractions
- •Pre watching
- •While watching
- •Post watching
- •10 Best Places to See in Paris
- •Pre watching
- •Study the following words and expressions before you watch:
- •While watching
- •Post watching
- •Tips for Visiting the Taj Mahal
- •Pre watching
- •While watching
- •Post watching
- •Egypt, Land of Legend
- •Pre watching
- •While watching
- •Post watching
- •Video Scripts Unit I Extreme Sports
- •Unit II Taking an order
- •At the Restaurant (Welcome)
- •Ordering
- •Units III and IV Manchester’s New Visitor Information Centre
- •Unit V Montreal Travel – Public Transportation
- •Unit VI At the Airport
- •On the Plane
- •Duty Free Goods
- •Passport Control
- •Unit VII Princess Cruises
- •Take a Tour of Princess Cruises Staterooms
- •Units VIII and IX How to Become a Travel Agent from Home
- •At the Travel Agent Arranging a Trip
- •Giving Personal Information
- •Booking a Flight
- •Making a Hotel Reservation
- •Unit X Travel Booster for Tour Operators
- •Unit XI Meet South Africa
- •Unit XII Promote Your Hotel in Video
- •Unit XIII Checking In at a Hotel
- •Getting Information
- •Checking Out
- •Unit XIV Welcome to Ukraine
- •Unit XV Meetings in Crimea
- •Unit XVI What is Global Tourism?
- •Unit XVII London Top Attractions
- •10 Best Places to See in Paris
- •Tips for Visiting the Taj Mahal
- •Egypt, Land of Legend
D escribe the following stages of the marketing process. Label the stages in a chronological order and explain your choice:
Match the items on the left with their explanation on the right, then ask and answer as in the example:
marketing |
the actual price charged for products or services and perceived value by the customers. |
hospitality marketing |
all channels of distribution between operation and market. |
marketing mix |
is about how segments of the hospitality industry promote their products or services. |
product-service mix |
a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. |
distribution mix |
the most important part of any marketing, which consists of four P's: price, product, place and promotion. |
pricing mix |
all products and services offered by a particular operation. |
e.g. A: Sorry, could you explain me, what marketing means?
B : Sure. Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
Find out:Promotional techniques:
adverts in the media;
brochures and leaflets;
posters;
websites;
displays and exhibitions;
billboards;
discount coupons;
discounted prices;
complimentary products (give-aways, free gifts).
How is tourism promoted in Ukraine: by a government organization and / or by local travel agencies?
What marketing techniques do hotels / restaurants in your city use to promote their products and services?
What techniques are most / least common and popular?
S
WOT
analysis is a method used to evaluate the Strengths, Weaknesses,
Opportunities, and Threats involved in a project and can be carried
out for a product, place or person. Make a SWOT analysis of a hotel
/ restaurant in your city.
Possible strength:
Business exterior is clean and tidy.
Prices are cheaper than the competitors’.
Service style is new to the area.
It offers a product no other business offers.
It has a branded image.
Possible weaknesses:
The restaurant / hotel is new and not established.
It has limited funds available.
It offers a product which is already available on the market.
Customers have to travel further to get to the restaurant / hotel.
Possible opportunities:
A new office complex is opening nearby.
A main competitor has closed down.
The building next door has become available so expansion may be an option.
Possible threats:
A high street brand is moving into the area.
Operating costs are set to increase soon.
Business lease is up for renewal and a rent increase will happen.
A main competitor has lowered his prices.
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