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Answer Letter (Responding to Inquiries and Requests for Information)

It is very important to make a good impression when responding to inquiries from potential customers. Of course, the best impression will be made by providing the materials or information that the perspective client has asked for, this positive impression will be improved by a well written response.

Remember to place your or your company's address at the top of the letter (or use your company's letterhead) followed by the address of the company you are writing to. The date can either be placed double spaced down or to the right. You can also include a reference number for correspondence.

Regardless of whether you have the information, you should respond to the request. Either answer the question in your own words, or refer to information you are enclosing in your letter. If you cannot supply the information, express your regret.

Important Language to Remember

  • The Start:

Dear Mr, Ms (Mrs, Miss VERY IMPORTANT use Ms for women unless asked to use Mrs or Miss)

  • Thanking the Potential Customer for His/Her Interest:

Thank you for your letter of ... inquiring (asking for information) about ...

We would like to thank you for your letter of ... inquiring (asking for information) about ...

  • Providing Requested Materials:

We are pleased to enclose ...

Enclosed you will find ...

We enclose ...

  • Providing Additional Information:

We would also like to inform you ...

Regarding your question about ...

In answer to your question (inquiry) about ...

  • Closing a Letter Hoping for Future Business:

We look forward to ... hearing from you / receiving your order / welcoming you as our client (customer).

  • Signature:

Yours sincerely (remember use 'Yours faithfully' when you don't know the name of the person you are writing and 'Yours sincerely' when you do.

Sample Answer Letter

Jackson Brothers 3487 23rd Street New York, NY 12009

Kenneth Beare Administrative Director English Learners Company 2520 Visita Avenue Olympia, WA 98501

September 12, 2000

Dear Mr Beare:

Thank you for your inquiry of 12 September asking for the latest edition of our catalogue.

We are pleased to enclose our latest brochure. We would also like to inform you that it is possible to make purchases online at http:\\jacksonbros.com.

We look forward to welcoming you as our customer.

Yours sincerely

(Signature)

Dennis Jackson

Marketing Director

REMEMBER!

Written responses need to be the most carefully considered document which reflects a thorough application of the business context, a comprehensive knowledge of the subject (or sound research), and a realistic consideration of the requirements of the organization and the needs and feelings of the recipient. One of the best ways of appreciating the effect of anything you write is simply to ask yourself how you would react of you were the recipient.

Guidelines to written responses.

  • Identify the general theme and assess the content.

  • Decide specifically what the writer wants.

  • Does the ‘background’ to the situation affect the way in which you will respond? (any previous communication, etc.)

  • Are there a number of specific points to be answered? Can any be left out?

  • Select and collate the information necessary for answering each point accurately, and as comprehensively as is practical.

  • Decide in what order it is most appropriate to deal with the points raised: e.g. rank order, order of presentation, chronological or logical.

  • Be as helpful and encouraging as possible. If you can’t be of direct help, recommend another contact or suggest an alternative route of action.

  • Always try to end on a positive note. Try to hold out some hope and, as mentioned above, suggest an appropriate course of action if at all possible.