Instructions:

• Start by picking up a single advantage of your product or services, which you want to, highlight and keep above everything else. This is the ‘principle selling position’ or PSP of the advertisement. To select this, think about what particular benefit you are offering to audience and which quality makes your product or service unusual, unique and better.

• Create catchy headlines. It is the most important aspect of advertising. People are stuffed with information, so they just scan, especially on the internet. If you won’t write an attractive headline, then it won’t seek the user’s attention. The headline of your product should always be based on your PSP.

• Make a list of all the features of your product, and then interpret every feature of the product in context of the benefit of the customers. While doing this, keep yourself in place of the customers and ask yourself “why should I buy this?”

• Convince your customers; for example do not just tell them that your product is fast, inform them about the benefits of your product and how can your product help them.

• Write an advertisement that emphasizes the advantages in a way that forms an emotional connection with users. For example, if you are selling a shampoo, then so not say it contain Aloe Vera(feature); tell them it will enhance their hair and make it soft and silky( benefits).

• Start your advertisement with your strongest points. The first two paragraphs of your advertisement are really important. You can employ them to create an aspiration for the product by briefly explaining the major advantages, it will get you costumers.

• Testament sells. If you will create a good and believable testament from the real public, it will help to sell your product, especially on the internet where creating credibility is a hard job.

• Write in your natural style; don’t try to pretend or try to be over friendly. Just write the actual fact and figures. While creating an advertisement, always keep your target audience in mind. You can also add some jingle, or jargon to your product. You can also add subheadings for your product.

• Conclude your advertisement by telling the consumers to ‘call now’ or ‘click here to order’. Your ordering details should be clearly noticeable and simple to follow.

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Задание № 2. Прочитать и перевести определение торгового рекламного объявления.

A Trade advertisement is advertising undertaken by the manufacturer and directed toward the wholesaler or retailer.

______________________________________________________________________________________________________________________________________________________________________________________________________

Запись домашнего задания:

Подготовиться к написанию рекламного объявления. Представить рекламный текст.

Симферопольский колледж

Государственного высшего учебного заведения

КНЭУ им. В. Гетьмана

ОТЧЁТ