Irregular verbs

Infinitive	Simple Past	Past Participle	Translation
set	set	set	встановлювати
arise	arose	arisen	підніматися, з’являтися
forget	forgot	forgotten	забувати
know	knew	known	знати
cut	cut	cut	різати
lead	led	led	вести, лідирувати
set	set	set	встановлювати
stand	stood	stood	стояти
sleep	slept	slept	спати

Exercise 31 Change the italicized words into their synonyms from the active vocabulary.

Aims of an organization, to conduct an experiment, to direct their activity, degree of education, main sectors of a business, a sphere of activity, to deal with the problem, completely different, to evaluate the quality, to combate difficulties, to use new methods, to organize the trip, first-class results, useless efforts, to reach the goal, to obtain the results of the test, an idea of this new approach, to define the main characteristics, to satisfy the requirements, terms of payment, a choice of equipment, a difficult solution.

Exercise 32 a) Match the verb with its definition.

to carry out	to deal successfully with a difficult matter
to cope with	to make somebody want to do or create something
to arise	to give hope, support or confidence to somebody
to overcome	to begin to exist
to inspire	to do a task, repair, etc.
to encourage	to get something
to obtain	to put information somewhere to persuade people to buy something
to advertise	to manage to control or defeat something

b) Fill in the gaps with the verbs from a).

1. If you want to attract customers, try to … in the local paper. 2. I finally managed to … a copy of the report. 3. Banks actively … people to borrow money. 4. The actors … the kids with their enthusiasm. 5. Extensive tests have been … … on the patient. 6. The two parties managed to … their differences on the issue. 7. He wasn’t able to … … the stresses and strains of the job. 8. A new crisis has … .

Exercise 33 Translate the following word combinations from the text.

Coordination and direction of the activity, there is a need for people, an activity across the business, towards the same aim, specific range of work, entirely on their own, to pass down line to others, decision-making process, management ladder, problems are likely to arise, in a highly efficient manner, effective communication, the firm is meeting its needs, to advise on the best price to charge, manufacturer’s own retail outlet, by direct mail-order, tools available to the marketer, advertising slogans.

Exercise 34 Pre-reading discussion.

Explain in your own words what management is. What are the main functions of a manager? Is it possible for a firm to work without a manager and why? What personal qualities should a manager have? What is the difference between a manager and a leader? What are the main functions of market specialists? Could marketing research influence the organization’s income?

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