10. The following sentence can be added to the text:

He joined Starbucks in nineteen eighty-two, when it had just four stores.

Where would it best fit in the text? Possible sentence positions are marked with (1), (2), (3).

11. Which of the following statements best expresses the main idea of the text?

1. Millions of people have a taste for Starbucks.

2. The basic success of McDonald's were principles developed by brothers Macdonald, based on techniques, the scheme of manufacture and the high quality of production limited by the menu, friendly and fast service, and as standards of cleanliness for all restaurants.

3. McDonald's has enjoyed several years of strong growth.

4. McDonald's, the fast-food company expects to add $1 billion in sales by offering specialty coffee drinks in all its U.S. restaurants and therefore heating up competition with the Starbucks Coffee Company.

12. Complete each sentence with one of the following words or phrases:

• McDonald's • drive-through windows • barista

• Starbucks • stores • less • better

1. …, the fast-food company, is heating up competition with the … Coffee Company.

2. The person who makes and serves the drinks is usually called ….

3. Lately Starbucks has put … in some stores.

4. Some testers think McDonald's Premium coffee tastes … than Starbucks, and it costs ….

5. Starbucks has about ten thousand … in the United States.

Speaking

13. Discuss these questions with your partner:

• What do you think would happen to you if you ate only fast food?

• What are the most important and popular dishes in your country?

• What are the most important fruits in your country?

• What’s the most important drink?

• If you lived abroad, what native dishes would it be hardest to do without?

• Do you like fast food? At what fast food places do you like to eat?

writing

Writing a Cover Letter

     The cover letter should always be included when sending your resume or CV for a possible job interview. This letter of application serves the purpose or introducing you and asking for an interview.

14. Write your own cover letter using the following information:

Here is an outline to writing a successful cover letter.

• Use complete title and address; don't abbreviate.

• Always make an effort to write directly to the person in charge of hiring.

• Always sign letters.

Useful Key Phrases (responding to advertisement)

I am writing to you in response to your advertisement for...

As you can see from my enclosed resume, my experience and qualifications match this position's requirements.

During ...., I improved (extended, etc.) my knowledge of...,

I look forward to an opportunity to speak with you in person. (OR to speak with you personally)

Useful Key Phrases (requesting a position)

Please accept this letter as an expression of interest in the position of...

I have enclosed a copy of my resume for your review.

...and believe I possess the right combination of....skills.

My current position .... has provided the opportunity to ...

I would welcome the opportunity to personally discuss my potential contributions to your company with you.

I look forward to your reply.

Here is an example of how the cover letter should look like:

Date

Mary Rider Gottschalks 1122 Chalk Blvd. Los Angeles, CA

Dear Ms. Rider:

The World Review Newspaper is currently running your ad for a Junior Accountant to service a small accounting department within Gottschalks.  You will find my background and experience directly applicable to your accounting needs and I have enclosed my resume for your review.

Over the years, I have developed and completed three (3) internships in accounting departments in Northern and Southern California.  In the last internship, I developed an efficient accounting information system for a small manufacturer.  In order to develop this system, I performed a cost analysis and constructed a budget using an IBM Mainframe and Macintosh Personal Computer.  In my first internship, I performed all aspects of a major audit under extremely short deadlines.  Basic accounting principles come easy to me and I am extremely accurate in all my transactions.

Please contact me at the address and phone number below.  I look forward to hearing from you.  I am geographically mobile and am willing to begin employment immediately.  Thank you for your consideration.

Sincerely,   Randy Ohlway 1123 Adway Ave. Chico, CA 95926 (530) 555-1212

UNIT IV

COMPETITION: INTERNET TECHNOLOGIES

Warm-up Activities

1. Find an article on any interesting facts about Microsoft, Yahoo or Google. (Voice of America www.voanews.com/english/, National Public Radio www.npr.org, eJournal USA http://usinfo.state.gov/journals/ ). Make a two-minute presentation of his/her article.