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  1. Now go to the printed version of the text and follow the speaker when listening. After listening answer the following questions:

    1. Two of the following are mentioned in the text as high-priced coffee drinks served by Starbucks EXCEPT

  1. cappuccino

  2. Iced Peppermint White Chocolate Mocha

  3. latte

  4. Double Chocolate Chip Frappuccino

    1. Two of the following are mentioned as carrying risk to McDonald's in its competition against Starbucks EXCEPT:

  1. McDonald's plans to put coffee bars in its restaurants could slow down service

  2. Starbucks tastes better than McDonald's

  3. some people who are happy with McDonald's the way it is now may not like the changes

  4. McDonald's doesn’t have enough baristas to serve drinks

Reading

  1. Look at the word highlighted in paragraph 3 of the text. Mark two answer choices that are closest in meaning to the word strong.

  1. emotional

  2. intensive

  3. intellectual

  4. rapid

  1. Look at the word highlighted in paragraph 4 of the text. Mark two answer choices that are closest in meaning to the word still.

  1. silent

  2. quiet

  3. however

  4. nevertheless

  1. Look at the word highlighted in paragraph 5 of the text. Mark the answer choice that is closest in meaning to the word thinks.

  1. remembers

  2. meditates

  3. reflects

  4. believes

  1. Look at the highlighted word in paragraph 9 of the text. Choose all words or phrases in the bold text that the word he refers to.

  1. chief executive officer

  2. C.E.O.

  3. chairman of the board

  4. Howard Schultz

Text: McDonald's Targets Starbucks

  1. McDonald's, the fast-food company, is heating up competition with the Starbucks Coffee Company. McDonald's plans to put coffee bars in its fourteen thousand restaurants in the United States. Fewer than a thousand now offer specialty coffee drinks like lattes and cappuccinos.

  2. Just like Starbucks, each coffee bar would have its own barista, the person who makes and serves the drinks. Company documents reported by the Wall Street Journal said the plan would add one billion dollars a year in sales.

  3. McDonald's has enjoyed several years of strong growth. The company had almost twenty-two billion dollars in sales in two thousand six.

  4. Still, the move to compete against Starbucks carries some risk. Some experts say it could slow down service at McDonald's restaurants. And some people who are happy with McDonald's the way it is now may not like the changes.

  5. A McCafe in Mountain View, California, on opening day in 2003

    As early as two thousand one the company tested McCafes in the United States to sell specialty coffee at McDonald's restaurants. But the drinks were not available at the drive-through windows that provide two-thirds of its business. McDonald's thinks its new plan has a greater chance of success.
  6. Starbucks, on the other hand, has faced slower growth and increasing competition. Its stock has lost about half its value since last January.

  7. Starbucks has about ten thousand stores in the United States. Its high-priced coffee drinks have names like Iced Peppermint White Chocolate Mocha and Double Chocolate Chip Frappuccino. Lately Starbucks has added more foods, including breakfast foods, and put drive-through windows in some stores.

  8. (1) This week, the company replaced its chief executive officer, bringing back former C.E.O. Howard Schultz. He remains chairman of the board. (2) He is credited with building the Seattle company into an international success story.

  9. But a year ago he warned that its fast growth had led to what he called the watering down of the Starbucks experience. (3) Some neighborhoods have a Starbucks on every block or two. Now, Starbucks will speed up its international growth while slowing its expansion in the United States.

  10. Millions of people have a taste for Starbucks. But last year, McDonald's Premium coffee got some good press. Testers from Consumer Reports thought it tasted better than Starbucks, and it cost less.

comprehension

  1. Now read the whole text and decide whether these statements are true (T❒) , false (F❒) or information is not available (N/A❒) in the text:

    1. The Starbucks Coffee Company is heating up competition with McDonald's, the fast-food company. T❒ F❒ N/A❒

    2. In the end of 1956 there were 14 restaurants with trade mark McDonalds, and their annual commodity circulation made nearby 1, 2 million dollars. In the end of 1960 there were already 228 restaurants with the general annual commodity circulation nearby 38 million dollars. T❒ F❒ N/A❒

    3. Both Starbucks and McDonald's have put drive-through windows in some of their stores. T❒ F❒ N/A❒

    4. Starbucks coffee shops can be found all over America and in more than thirty countries around the world. T❒ F❒ N/A❒

    5. If you are in any major city in America, the chances are high that you are not far from Starbucks. T❒ F❒ N/A❒

    6. McDonald's plans to put coffee bars in its fourteen thousand restaurants carry some risk. T❒ F❒ N/A❒

    7. Coffee at Starbucks is rather expensive, up to $5 for a cup of coffee. However its customers don’t mind paying that money. T❒ F❒ N/A❒