Содержание зачета

1) Расположите части делового письма в правильном порядке. Время подготовки 10-15 мин.

Образец делового письма

1) Dear Sir or Madam

2) 6 May 20__

3) B. Kaasen

(Ms) B. Kaasen

4) For the attention of the Sales Manager

5) Bredgate 51

DK 1269

Copenhagen K

6) Yours faithfully,

7) Please, would you send me the details of your DVD video systems?

I am particularly interested in the Omega range.

8) Compuvision Ltd

Warwick House

Warwick Street

Forest Hill

London SE23 1JF

2) Прочитайте текст со словарем и ответьте на вопросы к тексту. Объем текста 1500-1700 п.зн. Время подготовки 30 мин.

Образец текста.

In business, people have to deal in person with all kinds of people. You may have to use English when talking to different people within your company who don't speak your language: these may be colleagues or co-workers, superiors or subordinates - who may work with you in your own department, in another part of the building or in another branch. And you may also have to deal in English with people from outside the organization: clients, suppliers, visitors and members of the public. Moreover, these people may be friends, acquaintances or strangers - people of your own age, or people who are younger or older than you. The relationship you have with a person determines the kind of language you use. This relationship may even affect what you say when you meet people: for example, it's not appropriate to say 'Hi, how are you!' when meeting the Managing Director of a large company or to say 'Good morning, it's a great pleasure to meet you when being introduced to a person you'll be working closely with in the same team.

Remember that people form an impression of you from the way you speak and behave - not just from the way you do your work. People in different countries have different ideas of what sounds friendly, polite or sincere - and of what sounds rude or unfriendly! Good manners in your culture may be considered bad manners in another.

Before beginning any negotiations, review the negotiating style of the parties. This review should help answer certain questions: What can we expect the other side to say and do? How are they likely to respond to certain offers? When should the most important matters be introduced? How quickly should concessions be made, and what type of reciprocity should be expected? These types of questions help to effectively prepare the negotiators. In addition, the team will work on formulating negotiation tactics.

1. What determines the kind of language you use when you talk to other people?

2. How do people form an impression of you and your company?

3. What should be done before beginning any negotiation?

Часть II деловая переписка

Деловая переписка занимает значительное место в практике внешнеэкономической деятельности. Функциональное предназначение деловой корреспонденции заключается в достижении договоренности между двумя и более сторонами (организациями, учреждениями, отдельными лицами и т.д.). Письменной деловой речи свойственно широкое использование стандартных клише, стереотипных выражений и фраз. Текст письма должен быть четко составлен, освещение вопроса должно быть точным, не допускающим различных толкований. В настоящее время письма во многом определяют лицо компании, фирмы или организации.