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39. State Herzberg's Motivator-Hygiene Theory

Herzberg’s Two-Factor Theory:

The study of the need hierarchy led to the two-factor theory of work motivation, which focuses on the idea of two different sets of job factors. One set of factors can satisfy and motivate people. The other can only pre­vent dissatisfaction. Psychologist Frederick Herzberg and his associates interviewed hundreds of professionals about their work. They discovered that some factors of a job give people a chance to satisfy higher-level needs. Such elements are satisfiers or motivators. A satisfier is a job factor that, if present, leads to job satisfaction. Similarly, a motivator is a job factor that, if present, leads to motivation. When a motivator is not present, the effect on motivation is neutral rather than negative. Herzberg’s theory originally dealt with job satisfaction, but now it is also considered as a theory of job motivation.

A dissatisfiers,hygiene factors: Herzberg also discovered that some job elements are more relevant to lower-level needs than to upper-level needs. Referred to as dissatisfiers, or hygiene factors, these elements are noticed primarily by their absence. A dissatisfier is a job element that, when present, prevents dissatisfaction; it does not, however, create satisfaction. People will not be satisfied with their jobs just because dissatisfiers are present. For example, not having a handy place to park your car would create dissatisfaction. But having a place to park would not make you happier about your job.Herzberg also discovered that some job elements are more relevant to lower-level needs than to upper-level needs. Referred to as dissatisfiers, or hygiene factors, these elements are noticed primarily by their absence. A dissatisfier is a job element that, when present, prevents dissatisfaction; it does not, however, create satisfaction. People will not be satisfied with their jobs just because dissatisfiers are present. For example, not having a handy place to park your car would create dissatisfaction. But having a place to park would not make you happier about your job.

A key point of the two-factor theory is that the opposite of satisfaction is no satisfaction—not dissatisfaction. Similarly, the opposite of dissatisfaction is no dissatisfaction— not satisfaction.

Herzberg's theory concentrates on the importance of internal job factors as motivating forces for employees. He designed it to increase job enrichment for employees. Herzberg wanted to create the opportunity for employees to take part in planning, performing, and evaluating their work. He suggested to do this by:

  1. Removing some of the control management has over employees and increasing the accountability and responsibility they have over their work, which would in return increase employee autonomy.

  2. Creating complete and natural work units where it is possible. An example would be allowing employees to create a whole unit or section instead of only allowing them to create part of it.

  3. Providing regular and continuous feedback on productivity and job performance directly to employees instead of through supervisors.

  4. Encouraging employees to take on new and challenging tasks and becoming experts at a task.

Two-factor theory distinguishes between:

Motivators (e.g. challenging work, recognition for one's achievement, responsibility, opportunity to do something meaningful, involvement in decision making, sense of importance to an organization) that give positive satisfaction, arising from intrinsic conditions of the job itself, such as recognition, achievement, or personal growth, and

Hygiene factors (e.g. status, job security, salary, fringe benefits, work conditions, good pay, paid insurance, vacations) that do not give positive satisfaction or lead to higher motivation, though dissatisfaction results from their absence. The term "hygiene" is used in the sense that these are maintenance factors. These are extrinsic to the work itself, and include aspects such as company policies, supervisory practices, or wages/salary. Herzberg often referred to hygiene factors as "KITA" factors, which is an acronym for "kick in the ass", the process of providing incentives or threat of punishment to make someone do something.

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