5. Закончите следующие предложения

   1. Even in the safety of our living rooms, advertisers are waiting to whisper to their helpless person…

   2. No matter how hard we resist, clever little tunes and catch-phrases seep into our subconscious minds…

   3. … all these advertisements have one thing in common, they make strong appeals to our emotions.

   4. The bait dangled before the nose is security…

   5. Human ingenuity has devised…

   6. The softest spot is…

6. Переведите следующие предложения, используя слова и выражения из текста:

   1. Фильм оставил его равнодушным.

   2. У рекламы есть нечто общее.

   3. Неважно, что вы скажете по поводу этой рекламы, вы не измените моего мнения.

   4. Невозможно оставаться безучастным к происходящему вокруг нас.

   5. Изощренные методы рекламного агента действуют на нервы.

   6. Он не замечал несварения желудка (indigestion), пока ему не намекнули об этом.

   7. Он нарисовал радужную (cheerful) картинку в своем подсознании.

   8. Я смотрел на строгий черный шрифт журнала.

   9. Это настоящая приманка для потребителей.

   10. Охваченный ужасом потребитель спешит за покупкой.

7. Прочитайте текст и вставьте необходимые предлоги. Письменно переведите текст

Advertising or Brainwashing*?

«Thirty million American women can't be wrong» – «You certainly are somebody when you step … a Supermobile» – «Everybody loves Puff's cigarettes» – «You deserve a good holiday – fly now and pay later» «Top people take The Times».

These are the voices … advertising. They are whispering or shouting … our ears off and on all day – ... advertisements ... the newspapers, buses and.... buildings, ... the radio and television, . .. shop windows. An American writer, Vance Packard, has written a book all ... this: The Hidden Persuaders. It lets us ... many secrets... advertising, one ... the biggest industries ... the world today. It is easy enough to produce articles like cars, breakfast foods or washing machines ... hundreds ... thousands; the difficult thing is to sell them. That is where persuasion comes …

People who buy things – all ... us – are called consumers. Modern advertisers often employ psychologists, people who study the human mind. Their job is to find … how to make us bigger and better consumers. They must put 'needs' ... our minds, or rather our feelings. The less we think the better. To need a car … order to travel ... speed, comfort and safety is not enough. Most cars do that very well. Many people ‘need’ a car ... other reasons also. They need a car as a sign … success, real or imagined, or as аn expression ... power, or good taste. A car becomes almost like a suit … clothes, nearly part … the owner himself. What a chance ... the advertiser! ... carefully chosen words he shows the future owner and his wife … how many ways they need the particular car. Size, power, speed, comfort, and colour, design: all are important.

«And as you drive smoothly and grandly ... the High Street notice how all your friends turn round. Admire the reflection … your Supermobile... the shop windows– «

Look ...? Mind that child! Eeeeek!

(From «A Modern Reader for Students of English»

by Alan and Bridget Sims)

8. Раскройте скобки, употребляя глаголы в одном из соответствующих времен.

1) My friend ( to call) me yesterday.

2) He (to finish0 his work already.

3) When we (to come in), he (to make) his task.

4) When you (to go) to Moscow?

5) We (not to know) about it.

6) Why you (to translate) so slowly.

9. Напишите аннотацию к тексту. Используйте выражения, данные в учебно-методическом пособии.

УРОК 14

Прочитайте и запомните следующие слова и словосочетания.

elixircol	эликсир молодости
Do you wear a girdle?	Ты поправился?
a lot of scratch	много денег
faint-hearted	отсутствие мужества
teller	кассир
ready abandon	готовую покинуть
seem racked	кажется изнуренным
to be easily winded	легко простужаться
to wear girdle	носить пояс
sunken	впалый
to put a price	держать цену
fem	женственность, самка

Прочитайте и переведите текст:

... This commercial he wanted me to write was for a tonic called Elixircol and was to be spoken on television, by an actress who was neither young nor beautiful but who had the appearance of ready abandon and who was anyhow the mistress of one of the sponsor's uncles. «Are you growing old?», I wrote. «Are you falling out of love with your image in the looking glass? Does your face in the morning seem racked and seamed? Have you drafted your obituary? Are you easily winded? Do you wear a girdle? Is your sense of smell fading, is your interest in gardening waning, and is your fear of heights increasing? Does your wife look more and more to you like a stranger with sunken cheeks who has wandered into your bedroom by mistake? If this or any of this is true you need Elixircol, the true juice of youth. The small economy size costs seventy five dollars and the giant family bottle comes at two hundred and twenty. It's a lot of scratch, God knows, but these are inflationary times and who can put a price on youth? If you don't have the cash - borrow it from your neighbourhood loan shark or hold up the local bank. The odds are three to one that with a ten-cent water pistol and a sip of paper you can shake ten thousand out of any faint-hearted teller. Everybody's doing it». (Music up and out). I sent this to McPherson and took the 4:16 home...

... I went from the cemetery back to my office. The commercial was on my desk and McPherson had written across it in grease pencil: «Very funny, you broken-down bore. Do again». I was tired but unrepentant and didn't seem able to force myself into a practical posture of usefulness and obedience. I did another commercial. «Don't loose your loved ones,» I wrote, «because of excessive radioactivity. Don't be a wallflower at the dance because of strontium 90 in your bones. Don't be a victim of fallout. Haven't you noticed the size of your ferns, the lushness of the grass, the bitterness of the string beans and the brilliant markings on the new breeds of butterflies? You have been inhaling lethal atomic waste for the last twenty-five years and only Elixircol can save you». I gave this to Palphie and waited perhaps ten minutes when it was returned, marked again with grease pencil. «Do», he wrote, «or you'll be dead». I felt very tired. I put another piece of paper into machine and wrote: «The Lord is my shepherd; therefore can I lack nothing. He shall feed me in a green pasture and lead me forth beside the waters of comfort. He shall convert my soul and bring me forth in the paths of righteousness for his Name's sake. Yea, through the valley of the shadow of death I will fear no evil for thou art with me; thy rod and thy staff comfort me. Surely thy loving-kindness and mercy shall follow me all the days of my life and I will dwell in the house of the Lord for ever». I gave this to Ralphie and went home.