I. Reading Exercises:

Exercise 1. Read and memorize using a dictionary:

-approach,	-determinant,	-job performance,
-survival,	-priority,	-contingency,
-behavior,	-quantitative techniques,	-effort,
-pursuit,	-waste,	-environment

Exercise 2. Answer the questions:

1) What are conventional approaches to management?

2) What does the universal process approach assume?

3) What has the operational approach evolved from?

4) What do operations management specialists often rely on?

Exercise 3. Match the left part with the right:

1. Today, organizational behavior tries	a) the oldest of the various approaches, is still popular today.
2. Henri Fayol's universal process approach assumes	b) the scientific pursuit of efficiency to include all productive organizations.
3. The universal process approach,	c) to identify the multiple determinants of job performance.
4. Operations management has broadened	d) that this rational process can be reduced to separate functions and principles of management.

Exercise 4. Read about word combinations with «enterprise»

Exercise 5. Make sentences with the active vocabulary. Create a sentence for the each word given.

Mission– the aim of a company or organization;

Objective– something that you are trying to achieve;

Trend– the general way in which a particular situation is changing or developing;

Performance – the degree to which a company etc is profitable;

Performance indicators – signs showing how well a company or an organization works;

Product range – a set of similar products made by a particular company or available in a particular shop;

Sales revenue – money received from sales;

Growth rate– the speed at which something grows;

Product line – a type of product that a company makes or sells, often with several different sizes, models, etc.;

Market share– the percentage of sales in a market that a company or product has;

Production capacity – the ability to produce something;

Productivity – the rate at which goods are produced, and the amount produced in relation to the work, time and money needed to produce them;

Resources – something, such as money, property, skill, labour etc that a company has available;

Output– the amount of goods or services produced by a company;

Retailer – a business that sells goods to members of the public, rather than to shops etc.;

Supplier – a company that provides a particular type of product;

Reasonable prices– prices that are not too high;

Efficient – doing a job quickly and well;

Indicate – to signify;

Assess – to make judgements about a situation or a person after considering all the information;

Work out– to think carefully about how you are going to do something and plan a good way of doing it;

Draw up– to write out or prepare;

Break into – to burst into, to become involved in a new activity;

Pull out– to get out, stop participating, withdraw;

Carry out – to perform;

Issue shares – make them available for people to buy;

Rest on your laurels– to be satisfied with what you have achieved and therefore stop trying to achieve something new.

Lesson 5. Special vocational-oriented material for the study of common characteristics of modern management and managerial activity