The writing module

III. Writing exercises:

Exercise 1. Complete the sentences with the suggested words: victimized, majority, than, tendency, shows.

Research _____that individuals have a strong ______ to bend to the will of the majority, even if the ______ is clearly wrong. Cohesive decision-making groups can be ______ by groupthink when unanimity becomes more important _____ critically evaluating alternative courses of action.

Exercise 2. Compose a story on one of the topics (up to 100 words):

“Formal and informal groups”

“Mature groups”

“Trust and mistrust in groups”

Independent work for students

Exercise 1. Complete the crossword. Use appropriate forms of words from the active vocabulary list.

Across

1. If you make a judgement about a situation after considering all the information you _________ it;

3. If your main competitor is doing better than you in the market, you ________ a strategy which will enable you to improve your performance in the market;

4. The results that a management thinks are desirable are called _________;

6. If you want to find out if there will be a demand for a product you wish to develop, you can __________ a market study to find out if potential customers will buy the product;

8. If a firm is not successful in a market, it often has to __________ of it;

9. If the demand for your products in your home market is saturated, you can try to __________an overseas market;

10. A company that provides a particular type of product is called _________.

Down

2. __________ is a plan or series of plans for achieving an aim, especially success in business or the best way for an organization to develop in the future;

5. Honour and praise given to somebody because of something that they have achieved are also known as ___________;

7. _________ is the speed at which a company’s economy grows and gets bigger.

Exercise 2. Complete the sentences with the following words (target audiences; mass communication; accomplished; level; messages; outlets; designed; consistently):

1. This can be __________ only if people receive __________ constantly and __________.

2. On a more specialized __________, the media are no longer just __________.

3. Thousands of publications and hundreds of radio, television, and cable __________ enable the public relations communicators to reach very specific __________ with tailored messages __________ for them.

Exercise 2. Insert prepositions where necessary (at; in; to; as; on; from; by; of):

1. Your dependence __________ the media requires that you be accurate and honest __________ all times __________ all your public relations materials.

2. The media’s power and influence __________ а democratic society reside their independence __________ government control.

3. This is important ________________ you because the media, __________ inference, serve __________ third party endorsers __________ your information.

Exercise 3. Add the missing words to the puzzle:

design, chain store, trademarks, media, bargain, leaflets, label, competitors, brands, launch, display, graph, chart, survey, region, advertised, fluctuate, poster, features and benefits, consumer.