- •Alenova k.T., Nukesheva a.Zh, Bulkhairova Zh.S. The professional-focused foreign language
- •Content
- •Introduction
- •Типовая учебная программа
- •2. Working program
- •1. The purpose and objectives of discipline, its place in the educational process
- •2. Allocation of study time
- •3.Syllabus
- •Distribution of credit hours
- •6. Maintenance of the course
- •6.1 List of laboratory and practical classes
- •7. Schedule of the tasks and surrender of discipline "the professional-focused foreign language" for students independent work
- •4. Glossary of the course
- •5.Practical lessons
- •Introduction to the subject area specialties in the professional-focused foreign language.
- •The reading module Read the text №1: Introduction to Management
- •Read the text №2: The Nature of Management
- •I. Reading Exercises:
- •The speaking module
- •II. Speaking Exercises:
- •The writing module
- •III. Writing exercises:
- •Read the text №1: Management of organization
- •Read the text №2: Aspects of management in the workforce
- •The reading module Read the text №1: Evolution of Management Thought early perspectives
- •Read the text№2: The evolution of management thought
- •I. Reading Exercises:
- •Read the text №1: Features of Management
- •Read the text №2: Management as an Activity
- •The speaking module
- •II. Speaking Exercises:
- •The writing module
- •III. Writing exercises:
- •Independent work for students
- •The reading module Read the text: Communicating
- •I. Reading Exercises:
- •The speaking module
- •II. Speaking Exercises:
- •The writing module
- •III. Writing exercises:
- •Read the text: How being Decisive Makes You a Good Manager
- •Ingredients to good decision making
- •Project
- •Insider trading
- •The reading module Read the text №1: Read the text: Organizations
- •Read the text №2: Planning
- •I. Reading Exercises:
- •The Unforgiving Demands of ‘Six Sigma’ Process Controls
- •The speaking module
- •II. Speaking Exercises: Exercise 1. Describe planning, objectives, mbo,cost-volume-profit analysis using the suggested words and expressions as in Management of organization
- •The writing module
- •III. Writing exercises:
- •Independent work for students
- •The reading module Read the text №1: Controlling function in Management
- •Read the text №2: Motivation
- •I. Reading Exercises:
- •The speaking module
- •II. Speaking Exercises:
- •The writing module
- •III. Writing exercises:
- •Read the text №1: Leadership
- •Importance of Leadership
- •Read the text №2: Leadership Styles
- •The reading module Read the text: Group dynamics
- •I. Reading Exercises:
- •You need to see and hear the following video about The Importance of Effective Communication.
- •The speaking module
- •II. Speaking Exercises:
- •Independent work for students
- •Read the text №1: How to Write an Essay in English
- •Read the text №2: Reading Response Introduction and Conclusion Ideas
- •Read the text №2: Reading Response Essay Sample Outline Format
- •The writing module
- •III. Writing exercises:
- •Independent work for students
- •I think you'll like our new ... On the wall outside.
- •Coca Cola and Pepsi are both famous ... .
- •Read the text №1: what is economics
- •Read the text №2: What is the use of Accounting
- •Read the text №3: What is financial management?
- •Importance / significance of financial management
- •The reading module Read the text №1: What is a Job Interview?
- •Read the text №2: Tips to write a Good Resume
- •Read the text №3: Staffing and Human Resource Management
- •I. Reading Exercises:
- •The speaking module
- •II. Speaking Exercises:
- •The writing module
- •III. Writing exercises:
- •Independent work for students
- •6. Schedule of the tasks and surrender of discipline «The professional-focused foreign language " Schedule of the tasks and surrender № 1
- •What it’s Like to be a Manager
- •Schedule of the tasks and surrender № 2
- •Schedule of the tasks and surrender № 3 media dependence on public relations
- •Vocabulary:
- •Schedule of the tasks and surrender № 4
- •Schedule of the tasks and surrender № 5
- •Ethical Investing Linked to Lifestyle and Image
- •Schedule of the tasks and surrender №6
- •Schedule of the tasks and surrender № 7
- •Schedule of the tasks and surrender № 8
- •Being Ethical
- •Schedule of the tasks and surrender №9
- •Schedule of the tasks and surrender №10
- •Schedule of the tasks and surrender №11
- •Schedule of the tasks and surrender №12
- •7. Self-study task
- •A Defective Product
- •Quality is not what you think
- •My Favourite Boss
- •8. Questions for the interim control for the subject "the professional-focused foreign language"
- •9. Tests to consolidate students' knowledge
Vocabulary:
accomplish one’s goal — достичь своей цели
adversarial — враждебный, недоброжелательный
be dependent upon smb. — зависеть от к. л.
comprehensive — исчерпывающий
contribute to smth. — способствовать ч. л.
credibility — взаимный
fact sheet — подборка данных, «объективка»
friction — разногласие
insatiable — неуемный, жадный, ненасытный
media outlets — местные телестудии, радиостанции, редакции, «точки» средств массовой информации
medium — средство
mutual — обоюдный, взаимный
op-ed page/article — полоса газеты, где публикуются статьи, отражающие точку зрения на какой либо вопрос, колонка читателей
press kit — пресс подборка, информационная подборка для прес сы (набор рекламно информационных материалов)
process information — обрабатывать информацию
provide information — предоставлять информацию
respective — соответственный
routine — обычный
satisfy demand — удовлетворить спрос
story — газетный материал, сообщение в печати
substantiate — подтвердить данными
timely — своевременный
Exercises 1. Find the English equivalents in the text. Use them in sentences of your own: источники; с вашей стороны; читатели, слушатели и зрители; по всему миру; первая страница газеты; мероприятия; размещать материал в газете; из этого количества; по крайней мере; освещать события.
Exercises 2. Find the words in the text which describe or mean the following:
1. firm belief, confidence —
2. regular and usual —
3. always wanting more of smth. —
4. people who have been chosen to speak officially for а group, organisation or government —
5. an occasion when а famous person is asked questions about their life, experiences, оr opinions for а newspaper, magazine, television program etc. —
Exercises 3. Match the words. Use them in sentences of your own:
fact
|
advisories |
op-ed
|
sheet |
media |
kits |
press |
articles |
routine |
channels |
news |
demand |
insatiable |
release |
Exercises 4. Complete the following sentences from the text and translate them into
Russian:
1. Just 25.2 percent were the products of …
2. Of that number, 38 percent said that …
3. The percentage was higher among editors of lifestyle, …
Exercises 5. Complete the sentences with the following words (information; friction; trust; sources; media; adversarial; credibility):
1. Public relations __________ provide most of the __________ used in the __________ today.
2. It also mentions the areas of __________ that often contribute to an __________ atmosphere.
3. An important part of the relationship is based on mutual
__________ and __________.
Schedule of the tasks and surrender № 4
Exercises 6. Insert prepositions where necessary (on; for; of; to; upon; with):
1. The chapter begins __________ a review __________ how reporters and public relations people are mutually dependent __________ each other __________ accomplishing their respective goals.
2. It also mentions __________ areas __________ friction that often contribute __________ an adversarial atmosphere.
3. The reporter cannot depend __________ legwork alone to satisfy his paper’s insatiable demand __________ news.
Exercises 7. Answer the following questions:
1. What are the main points of the chapter?
2. Are reporters and public relations people mutually dependent upon
each other?
3. What is an important part of their relationship based on?
4. What sort of information should be provided?
5. What have a number of research studies substantiated?
Exercises 8. Agree or disagree:
Make sure to use the following expressions:
Yes, that’s true
There I agree completely
I don’t think that’s quite right
I’m afraid I don’t agree
That’s not quite so...
As far as I know...
1. Public relations sources provide most of the information used in
the media today.
2. Public relations materials save media outlets time, money, and
effort of gathering their own news.
Exercises 9. Render the following item in English:
Отношения со средствами массовой информации или прессой, пожалуй, являются самой важной и цельной частью паблик рилейшнз.
Отношения со средствами массовой информации по сути представляют собой двусторонний процесс. Это — связь между организацией и прессой, радио и телевидением. С одной сто роны, организация предоставляет информацию и по просьбе средств массовой информации создает им режим благоприятствования, с другой стороны, средства массовой информации предпринимают шаги для выпуска комментариев и новостей.
Взаимное доверие и уважение между организацией и средства ми массовой информации являются необходимой основой для хороших отношений.
Даже в век радио и телевидения общественное мнение все еще главным образом формируется под воздействием того, что люди читают в национальной, местной и отраслевой печати. Не обходимо уважать неприкосновенность и традиционную свободу прессы, которая в значительной степени определяет ее зна чимость, однако все это не мешает искать сотрудничества с прес сой для дальнейшего решения проблем паблик рилейшнз.