1. Please take one of these ... describing our new product.

2. There's a full description of the product on the ... .

3. We are about to' ... a new product.

4. You can see the trend that these figures show by looking at this ... .

5. The average ... is unaware of marketing.

6. This ... shows that our sales are rising.

7. I think you'll like our new ... On the wall outside.

8. Retail outlets are being encouraged to use this window ... .

9. Coca Cola and Pepsi are both famous ... .

10. I think you'll agree that this new budget-price product is a real ... .

11. Which of the ... should we place our advertisements in?

12. Our product compares very well with nationally advertised ... .

13. According to a recent ..., 45,9 % of consumers prefer not to buy imported goods.

14. The motor is exactly the same, but the case is a completely new ... .

15. Which ... do our products sell best in?

16. Demand for many products may ... according to the season.

17. It's important that our ... don't find out about our new process.

18. I saw the product ... in a magazine.

19. You can buy this product in any supermarket or ... .

20. Consumers must be fully aware of the ... of a product.

Lesson 14. Professional foreign terminology in the fields of study of the educational and socio-economic disciplines

Read the text №1: what is economics

Let's face it: If there's one fundamental principle guiding life on earth, it's scarcity. There simply aren't enough beachfront houses, luxury cars, and seats at the theater for everyone who wants one! And on a more serious note, there's not enough food, clothing, and medical care for everyone who needs it.

The entire discipline of economics—and all economic activity—arises from a scarcity of goods and services in comparison to human wants and needs. If there is not enough of something for everyone who wants or needs it, society faces a serious problem: it has to make decision about some basic economic questions.

Throughout history there have always been people who obtained what they wanted or needed by force*. The barbarians who sacked Rome practiced this form of “economic activity,” and in modern times it is practiced by armed robbers. But a society*requires an orderly system*of producing and distributing the necessities and luxuries of life. Such a system is essential to a stable society. Economics is the study of systems of production and distribution—which are called economies—and of their fundamentals, dynamics, and results.

Exercise 1. Guess the words.

1. Things that we cannot live without are called ______________________

2. Things which give us pleasure and joy are called ___________________

3. When people do not have enough of something they suffer from _______

4. Everything that is made in a society is called ____________________ and ___________________

5. _____________________ is the process of making things.

6. ____________________ is the process of dividing things among people.

Exercise 2. Think and speak about the following issues.

• Tell about some people who get what they want by force in modern times.

• Explain why scarcity is an important factor of human life.

• Formulate the basic economic questions which each society has to answer.