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Mass media

Mass media includes all the “tools” we have for communicating with large numbers of people… televisions, radio, films, on-line services, magazines and newspapers. All carry messages that reach masses of people in contrast to letters, telephone calls and one-to-one conversations known interpersonal media

The mass media refers to the people and organizations that provide news and Information for the public. So far, these were mainly newspapers, television, and radio. Today computers play a very big role. The Internet is a computer system that lets people receive and exchange information about anything. Ordinary post has been taken over by e-mail which stands for electronic mail because it is sent and received via a computer. It allows people to send messages to each other quickly and cheaply. Ordinary post is now called “snail male” and one wonders if the postman’s is a job under the threat of extinction.

b) Explain the meaning of the following words and word combinations.

Interpersonal media, e-mail, snail mail.

c) Put 5 special questions to the text. 

Speaking

a) Test on the theme: Mass Media

1. А commercial interruption, where a thing, a product or services are advertised. It helps people to choose best things.

А) television b)radio c)internet d)newspapers e)advertisement

2) A worldwide system of interconnected networks and computers

А) television b)radio c)internet d)newspapers e)advertisement

3) What can you do in internet?

a) Talking to friends b) Online shopping c) Research d) watching Videos e) Downloading to music

4) The media help people…

a) inform b) educate c)entertain d To) relax e) To travel around the world without wasting money

5) It is a paper printed and sold daily or weekly with news , advertisements , articles about political, crime, business , art, entertainment , sport events.

А) television b)radio c)internet d)newspapers e)advertisement

6) A kind of newspaper which contain political, industrial, financial and cultural news

a) tabloid b)broadsheet c)daily d)weekly e)monthly

7) A kind published on every day of the week except Sunday

a) tabloid b)broadsheet c)daily d)weekly e)monthly

8) A programme, where the announcer says what the weather will be like the next day.

a) talk show b)weather forecast c)news d)comedy e)reality show

9) Mass Media is…

А) television b)radio c)internet d)newspapers e)advertisement

10) Who invented a radio?

a) Alexander Popov b) Alexander Graham Bell c)Yuri Gagarin d)Genry Ford e)Karl Benz

11) Who invented a Telephone?

a) Alexander Popov b) Alexander Graham Bell c)Yuri Gagarin d)Genry Ford e)Karl Benz

12) The process of sending and receiving messages through the air, broadcasting programmes for people to listen to

А) television b)radio c)internet d)newspapers e)advertisement

13) Major British TV Channel is

a)IBA b)BBC c) CCB d)CBC e)BCC

14) A programme which gives facts and information about a particular subject

a) talk show b)weather forecast c)news d)comedy e)reality show

b) Questions for discussion  1. What belongs to mass media?  2. How do we get information that we need?  3. What information can be found in mass media?  4. What kind of programs do Discovery Channels broadcast? 

Tasks for self-study

Read and retell the text.