Highest Quality Pages
Highest pages are very satisfying pages which achieve their purpose very well. The distinction between High and Highest is based on the quality of MC as well as the level of E-A-T and reputation of the website.
What makes a page Highest quality? We require at least one of the following:
Very high or highest quality MC, with demonstrated expertise, talent, and/or skill.
Very high level of expertise, authoritativeness, and trustworthiness (page and website) on the topic of the page.
Very good reputation (website or author) on the topic of the page.
Very High Quality mc
We will consider the MC of the page to be very high or highest quality when it is created with a high degree of time and effort, and in particular, expertise, talent, and skill. Very high quality MC may be created by experts, hobbyists, or even people with everyday expertise. Our standards depend on the purpose of the page and the type of content. The Highest rating may be justified for pages with a satisfying or comprehensive amount of very high quality MC.
Very High Level of e-a-t
Highest quality pages and websites have a very high level of expertise or are highly authoritative or highly trustworthy.
Formal expertise is important for topics such as medical, financial, or legal advice. Expertise may be less formal for topics such as recipes or humor. An expert page on cooking may be a page on a professional chef’s website, or it may be a page on the blog of a home cooking enthusiast. Please value life experience and “everyday expertise.” For some topics, the most expert sources of information are ordinary people sharing their life experiences on personal blogs, forums, reviews, discussions, etc.
Think about what expertise, authoritativeness, and trustworthiness mean for the topic of the page. Who are the experts? What makes a source trustworthy for the topic? What makes a website highly authoritative for the topic?
Very Positive Reputation
Reputation research is important when giving Highest ratings. Very positive reputation is often based on prestigious awards or recommendations from known experts or professional societies on the topic of the website. Wikipedia and other informational sources can be a good starting point for reputation research.
For some topics, such as humor or recipes, less formal expertise is OK. For these topics, popularity, user engagement, and user reviews can be considered evidence of reputation. For topics which need less formal expertise, websites can be considered to have a positive reputation if they are highly popular and well-loved for their topic or content type, and are focused on helping users.
Examples of Highest Quality Pages
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Highest Quality Characteristics of the Page |
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PQ Rating and Explanation |
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A satisfying or comprehensive amount of |
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Highest: Technical 1 |
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very high quality MC |
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Very high level of expertise, highly |
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This page offers a satisfying amount of helpful and |
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Software tips |
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authoritative/highly trustworthy for the |
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very high quality MC for the purpose of the page. |
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purpose of the page |
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Because the page is on the official website of the |
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company that produces the software, it is highly |
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authoritative. |
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Proprietary and Confidential – Copyright 2015 27
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Webpage/Type of Content |
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Highest Quality Characteristics of the Page |
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PQ Rating and Explanation |
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A satisfying or comprehensive amount of |
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From this Wikipedia article, we learn that |
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“Kernel.org is a main repository of source code for |
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very high quality MC |
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Highest: Technical 2 |
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the Linux kernel, the base of the popular Linux |
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Very high level of expertise, highly |
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operating system. It makes all versions of the |
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authoritative/highly trustworthy for the |
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Linux Kernel archives |
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source code available to all users... The main |
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purpose of the page |
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purpose of the site is to host a repository for Linux |
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kernel developers and maintainers of Linux |
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distributions.” |
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This website is the most authoritative source for |
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information about Linux. |
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Highest: Financial 1 |
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Very high level of expertise, highly |
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Credit report information |
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authoritative/highly trustworthy for the |
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Users in the U.S. can obtain free credit reports on |
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purpose of the page |
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website (YMYL) |
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this website by providing their Social Security |
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Very positive reputation |
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Number. This Wikipedia article tells us that this |
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website is “the only federally mandated and |
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authorized source for obtaining a free credit report.” |
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A satisfying or comprehensive amount of |
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Highest: Financial 2 |
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very high quality MC for the purpose of the |
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page |
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The purpose of the page is to provide income tax |
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Very high level of expertise, highly |
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Tax forms page (YMYL) |
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forms and publications. The website represents |
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authoritative/highly trustworthy for the |
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an agency of the U.S. federal government that |
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purpose of the page |
handles taxes, so the page and forms are highly |
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authoritative and trustworthy. |
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Highest: Government |
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A satisfying amount of very high quality |
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agency |
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MC for the purpose of the page |
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This page has a highly satisfying amount of helpful |
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Very high level of expertise, highly |
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Yosemite National Park |
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information about Yosemite National Park, |
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authoritative/highly trustworthy for the |
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including traffic alerts and links to other parts of the |
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information |
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purpose of the page |
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website with additional information. Since the page |
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is on the official national park website, it is highly |
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authoritative. |
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Proprietary and Confidential – Copyright 2015 28
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Webpage/Type of Content |
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Highest Quality Characteristics of the Page |
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PQ Rating and Explanation |
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The purpose of this page is to provide an online |
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Highest: Medical 1 |
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Very high level of expertise, highly |
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BMI (Body Mass Index) calculator. The calculator |
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authoritative/highly trustworthy for the |
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is functional and easy to use. There is nice SC in |
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BMI calculator (YMYL) |
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purpose of the page |
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the form of helpful articles on the left, as well as an |
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app to download. |
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The website represents an institute that is part of |
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the National Institutes of Health. It has an |
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extremely good reputation and is an expert in |
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medical topics. |
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Highest: Medical 2 |
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Very high level of expertise, highly |
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Page about meningitis |
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authoritative/highly trustworthy for the |
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purpose of the page |
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This is a meningitis reference page on a |
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(YMYL) |
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Very positive reputation |
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trustworthy and authoritative medical website. This |
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website has a reputation of being one of the best |
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web resources for medical information of this type. |
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Highest: Medical 3 |
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Very high level of expertise, highly |
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authoritative/highly trustworthy for the |
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According to this Wikipedia article, this hospital is |
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Health information on a |
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purpose of the page |
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“currently regarded as one of the top 4 hospitals in |
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hospital page (YMYL) |
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Very positive reputation |
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the United States as rated by U.S. News & World |
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Report.” Users can trust medical information on |
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this website. |
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Highest: Medical 4 |
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Very high level of expertise, highly |
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Page about seasonal flu |
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authoritative/highly trustworthy for the |
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purpose of the page |
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This is an influenza reference page on a |
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(YMYL) |
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Very positive reputation |
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trustworthy and authoritative medical website. This |
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website has a reputation of being one of the best |
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web resources for medical information of this type. |
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This comedian has won multiple prestigious |
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Highest: Entertainment |
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A satisfying or comprehensive amount of |
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awards for his TV show. This is the homepage of |
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his official website. |
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very high quality MC |
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Humor website |
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Very positive reputation |
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Keep in mind that for any type of page, including |
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humor websites, there may be a range of highest |
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quality to lowest quality pages. Therefore, it’s |
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important to evaluate the page using the same |
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criteria as all other pages, regardless of what type |
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of page it is. |
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Proprietary and Confidential – Copyright 2015 29
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Webpage/Type of Content |
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Highest Quality Characteristics of the Page |
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PQ Rating and Explanation |
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A satisfying or comprehensive amount of |
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The purpose of this page is to provide information |
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about, and allow users to buy, a specific type of |
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Highest: Shopping |
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very high quality MC |
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school backpack. The page provides a lot of |
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Very high level of expertise, highly |
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helpful product information, as well as 600 user |
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Backpack shopping page |
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reviews. |
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authoritative/highly trustworthy for the |
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(YMYL) |
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purpose of the page |
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Since the store produces this backpack, they are |
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Very positive reputation |
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experts on the product, making the page on their |
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own website authoritative. In addition, this store |
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has a reputation for producing one of the highest |
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quality and most popular school backpacks on the |
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market. |
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A satisfying amount of high quality MC for |
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Highest: Login |
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its purpose |
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Positive reputation |
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Online banking login page |
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Very helpful SC which contributes to a |
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This page has login functionality, as well as clear |
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(YMYL) |
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highly satisfying user experience |
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information about what the user is logging into. |
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Highly satisfying website contact |
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This is a large, popular bank with a good |
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information |
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reputation. |
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This is an example of a “custom 404” page. These |
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pages are designed to alert users that the URL |
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they are trying to visit no longer exists. The MC of |
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this page is the cartoon, the caption, and the |
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Highest: Page with Error |
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A satisfying amount of high quality MC for |
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search functionality, which is specific to the content |
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Message |
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its purpose |
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of the website. It is clear that time, effort, and |
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“Custom 404” page |
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Very positive reputation |
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talent was involved in the creation of the MC. |
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Helpful SC which improves the user |
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This publication has a very positive reputation and |
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experience |
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is specifically known for its cartoons. |
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Keep in mind that for any type of page, including |
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pages with error messages, there may be a range |
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of highest quality to lowest quality pages. |
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Therefore, it’s important to evaluate the page using |
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the same criteria as all other pages, regardless of |
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what type of page it is. |
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A satisfying amount of high quality MC |
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The website is one of the most popular recipe |
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Very high level of expertise, highly |
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Highest: Recipes 1 |
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websites. The page design allows users to easily |
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authoritative/highly trustworthy for the |
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find the recipe. There are Ads, but it does not |
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Pumpkin pie recipe |
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purpose of the page |
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interfere with the MC on the page. |
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Very helpful SC which contributes to a |
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highly satisfying user experience |
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In addition, this page has a large number of user |
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reviews of the recipe and other very helpful SC, |
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including detailed preparation time information, a |
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“recipe box” feature, etc. |
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Proprietary and Confidential – Copyright 2015 30
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Webpage/Type of Content |
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Highest Quality Characteristics of the Page |
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PQ Rating and Explanation |
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A satisfying amount of high quality MC |
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The website is one of the most popular recipe |
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Very high level of expertise, highly |
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Highest: Recipes 2 |
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websites. The page design allows users to easily |
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authoritative/highly trustworthy for the |
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find the recipe. There are Ads, but it does not |
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Basic pizza dough recipe |
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purpose of the page |
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interfere with the MC on the page. |
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Very helpful SC which contributes to a |
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highly satisfying user experience |
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In addition, this page has a large number of user |
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reviews of the recipe and other very helpful SC, |
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including detailed nutrition information, a “recipe |
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box” feature, etc. |
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The website is one of the most popular recipe |
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A satisfying amount of high quality MC |
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websites. The page design allows users to easily |
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find the recipe. There are Ads, but it does not |
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Very high level of expertise, highly |
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Highest: Recipes 3 |
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interfere with the MC on the page. |
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authoritative/highly trustworthy for the |
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Clam Chowder recipe |
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purpose of the page |
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This page has a very large number of user reviews |
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Very helpful SC which contributes to a |
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of the recipe and other very helpful SC, including a |
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highly satisfying user experience |
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shopping list, a “recipe box” feature, etc. |
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Even though this user does not seem to be a |
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professional chef, recipes are an example of |
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everyday expertise, and this particular recipe is |
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highly rated by many people. |
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Highest: Recipes 4 |
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A satisfying or comprehensive amount of |
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Even though this user does not seem to be a well- |
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very high quality MC |
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Chocolate chip cookie |
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Very high level of expertise, highly |
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known professional chef, recipes are an example of |
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authoritative/highly trustworthy for the |
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everyday expertise. The author of this blog has |
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recipe on a recipe blog |
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purpose of the page |
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documented her extensive experimentation with a |
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chocolate chip cookie recipe, and her expertise is |
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demonstrated in the large quantity of high or |
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highest quality MC. |
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Highest: Video 1 |
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A satisfying or comprehensive amount of |
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The band OK Go’s music |
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very high quality MC |
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Very high level of expertise, highly |
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video for the song “This |
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This is a high quality, professionally produced |
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authoritative/highly trustworthy |
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Too Shall Pass” |
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video on the band’s official channel. |
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Highest: Video 2 |
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A satisfying or comprehensive amount of |
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“Henri 2, Paw de Deux” |
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very high quality MC |
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This is a high quality, popular video. It won the |
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Very positive reputation for this particular |
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video |
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video |
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“Golden Kitty Award” for “Best Cat Video On The |
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Internet” at the Walker Art Center's Internet Cat |
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Video Film Festival. |
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Proprietary and Confidential – Copyright 2015 31
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Webpage/Type of Content |
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Highest Quality Characteristics of the Page |
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PQ Rating and Explanation |
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Highest: Video 3 |
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A satisfying or comprehensive amount of |
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very high quality MC |
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Saturday Night Live video |
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Very high level of expertise, highly |
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The MC of this video page is an episode of |
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on the TV network’s |
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authoritative/highly trustworthy for the |
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Saturday Night Live on the TV network’s official |
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website |
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purpose of the page |
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website, making it highly authoritative and |
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trustworthy. Below the main video, there are many |
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other videos that users may be interested in. |
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Highest: Charity |
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Very high level of expertise, highly |
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authoritative/highly trustworthy for the |
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Homepage of a charity |
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purpose of the page |
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Very positive reputation, and the website is |
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This is a highly reputable charity according to |
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(YMYL) |
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responsible for all content on the website |
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multiple charity rating organizations. |
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Very high level of expertise, highly |
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Highest: Q&A |
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authoritative/highly trustworthy for the |
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The purpose of the page is to answer questions |
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purpose of the page |
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Q&A page on abbreviations |
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about the usage of abbreviations. This website has |
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Very positive reputation, and the website is |
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a very good reputation as a reference for |
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responsible for all content on the website |
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information on writing, publishing, etc. It is |
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considered highly authoritative and trustworthy for |
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the topic of the page. |
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Highest: Informational 1 |
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A satisfying or comprehensive amount of |
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This page has a very satisfying amount of MC for |
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very high quality MC |
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Ball gown wedding dress |
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users interested in ball gown wedding dresses. An |
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Positive reputation |
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abundance of pictures, plus options to view by |
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page |
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price range, style, etc., are part of what makes this |
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page so satisfying. This page is on a popular |
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wedding planning website. |
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A satisfying or comprehensive amount of |
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There is no formal recognition of expertise or |
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Highest: Informational 2 |
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authority for this topic. However, this page has |
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very high quality MC |
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extensive information and a very detailed account |
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High level of expertise; authoritative and |
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Haunted hotel in Texas |
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of how this place is haunted, including a history of |
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trustworthy for the purpose of the page |
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the hotel. It’s clear that time, effort, and expertise |
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went into writing the content on this page. Although |
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the only contact information for the website is a |
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phone number and contact form, it is sufficient for |
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this type of website. |
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Proprietary and Confidential – Copyright 2015 32
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Webpage/Type of Content |
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Highest Quality Characteristics of the Page |
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PQ Rating and Explanation |
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Highest: Magazine |
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A satisfying or comprehensive amount of |
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Article titled “Secret Fears |
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very high quality MC |
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Very Positive reputation |
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This is a very high quality and in-depth article on an |
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of the Super-Rich” |
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award winning magazine website. |
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A satisfying or comprehensive amount of |
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Highest: Article |
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very high quality MC |
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Very positive reputation and the website is |
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Interview with musical artist |
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responsible for the MC on the page |
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This magazine has a positive reputation for |
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This magazine is very well known and well |
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regarded for content about artists and |
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interviews with musicians. There is a large quantity |
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bands |
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of high quality MC. |
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A satisfying or comprehensive amount of |
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Highest: PDF File |
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very high quality MC |
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This PDF file is a detailed campus map of a major |
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• |
High or very high level of expertise; |
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Campus map |
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univeristy, which is hosted on the official university |
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authoritative and trustworthy for the |
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website. This is a highly authoritative source for |
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purpose of the page |
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this information. The map includes a listing of the |
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all the buildings, parking structures, parking lots, |
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construction areas, etc. |
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