Queries with Multiple User Intents
Many queries have more than one likely user intent. Please use your judgment when trying to decide if one intent is more likely than another intent.
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Likely User Intent |
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[harvard] |
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Depending on the user need and location, users may want to visit the official homepage (Website), |
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get directions ( |
Visit-in-Person |
), or learn more about the school (Know). |
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Most users want to go to a nearby Walmart ( |
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) or view the homepage to shop online |
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[walmart] |
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Visit-in-Person |
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(Website). Some or few users may want to learn more information about the company (Know). |
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Understanding Result Blocks
The following sections contain examples of different types of queries and results. In these guidelines, please assume that the result blocks and pages are easy to use on the phone, unless otherwise noted.
Web Search Result Block Examples
Web Search Result Blocks typically have a title link, a URL and a “snippet” of text describing the page. For many queries, Web Search Result Blocks are the most helpful type of result.
Query, User Location, User Intent |
Web Search Result Block |
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Query: [cuisinart food processor reviews] |
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User Location: Oklahoma City, Oklahoma |
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User Intent: This is a Know query. The user |
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wants to find recent reviews of Cuisinart food |
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processors. |
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Result: This is a Web Search Result Block which |
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has a link to a landing page with Cuisinart reviews. |
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Query: [broadway tickets] |
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User Location: New York City, New York |
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User Intent: This is a Know query or Do query. |
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The user wants to search prices and/or purchase |
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tickets to a Broadway show in New York City. |
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