- •Releasing Tasks
- •Introduction to Page Quality Rating
- •Understanding Webpages and Websites
- •Important Definitions
- •What is the Purpose of a Webpage?
- •Your Money or Your Life (ymyl) Pages
- •Understanding Webpage Content
- •2.4.1 Identifying the Main Content (mc)
- •2.4.3 Identifying Advertisements/Monetization (Ads)
- •2.4.2 Identifying the Supplementary Content (sc)
- •2.4.4 Summary of the Parts of the Page
- •Understanding the Website
- •2.5.1 Finding the Homepage
- •2.5.2 Finding Who is Responsible for the Website and Who Created the Content on the Page
- •2.5.3 Finding About Us, Contact Information, and Customer Service Information
- •Website Maintenance
- •Website Reputation
- •2.7.1 Reputation Research
- •2.7.2 Sources of Reputation Information
- •2.7.3 Customer Reviews of Stores/Businesses
- •2.7.4 How to Search for Reputation Information
- •2.7.5 What to Do When You Find No Reputation Information
- •Overall Page Quality Rating Scale
- •High Quality Pages
- •Characteristics of High Quality Pages
- •A Satisfying Amount of High Quality Main Content
- •A High Level of Expertise/Authoritativeness/Trustworthiness (e-a-t)
- •Positive Reputation
- •Helpful Supplementary Content
- •Functional Page Design
- •A Satisfying Amount of Website Information
- •A Well Cared For and Maintained Website
- •Examples of High Quality Pages
- •Highest Quality Pages
- •Very High Quality mc
- •Very High Level of e-a-t
- •Very Positive Reputation
- •Examples of Highest Quality Pages
- •6.0 Low Quality Pages
- •Low Quality Main Content
- •Unsatisfying Amount of Main Content
- •Lacking Expertise, Authoritativeness, or Trustworthiness (e-a-t)
- •Negative Reputation
- •Characteristics Which May Be Evidence of Low Quality
- •6.5.1 Unhelpful or Distracting Supplementary Content
- •6.5.2 Lacking Supplementary Content
- •6.5.3 Poor Page Design
- •6.5.4 Lacking Care and Maintenance
- •Unsatisfying Amount of Information about the Website
- •Examples of Low Quality Pages
- •7.0 Lowest Quality Pages
- •Harmful or Malicious Pages
- •Lack of Purpose Pages
- •Deceptive Pages
- •7.3.1 Deceptive Page Purpose
- •7.3.2 Deceptive Page Design
- •7.3.3 Sneaky Redirects
- •Lowest Quality Main Content
- •7.4.1 No Main Content
- •7.4.2 “Keyword Stuffed” Main Content
- •7.4.3 Gibberish or Meaningless Main Content
- •7.4.4 Automatically-Generated Main Content
- •7.4.5 Copied Main Content
- •7.4.6 More About Copied Content
- •7.4.7 How to Determine if Content is Copied
- •No Website Information
- •Highly Untrustworthy, Unreliable, Unauthoritative, Inaccurate, or Misleading
- •Abandoned Websites or Spammed Pages on a Website
- •Extremely Negative or Malicious Reputation
- •Examples of Lowest Quality Pages
- •8.0 Medium Quality Pages
- •Examples of Medium Quality Pages
- •9.0 Page Quality Rating: Important Considerations
- •Instructions for Rating Page Quality Tasks
- •The Top Three pq Considerations
- •Page Quality Considerations for Specific Types of Pages
- •Ratings for Encyclopedia Pages
- •Ratings for Pages with Error Messages or No mc
- •Ratings for Forums and q&a pages
- •Page Quality Rating faQs
- •Understanding Mobile Users, Mobile Queries, and Mobile Results
- •Important Rating Definitions and Ideas
- •Understanding the Query
- •Task Location (Locale) and User Location
- •Queries with an Explicit Location
- •Queries with Multiple Meanings
- •Query Meanings Can Change Over Time
- •Understanding User Intent
- •Know and Know Simple Queries
- •Do and Device Action Queries
- •Website Queries
- •Visit-in-Person Queries and User Location
- •Queries with Multiple User Intents
- •Understanding Result Blocks
- •Web Search Result Block Examples
- •Special Content Result Block Examples
- •Device Action Result Block Examples
- •How Device Action Results are Displayed in Rating Tasks
- •Rating Using the Needs Met Scale
- •Rating on Your Phone Issues
- •Rating Result Blocks: Block Content and Landing Pages
- •Fully Meets (FullyM)
- •Examples of Fully Meets (FullyM) Result Blocks
- •Examples of Result Blocks that Cannot be Fully Meets
- •Highly Meets (hm)
- •Examples of Highly Meets (hm) Result Blocks
- •Moderately Meets (mm)
- •Examples of Moderately Meets (mm) Result Blocks
- •Slightly Meets (sm)
- •Examples of Slightly Meets (sm) Result Blocks
- •Fails to Meet (FailsM)
- •Examples of Fails to Meet (FailsM) Result Blocks
- •14.0 Rating Porn, Foreign Language, Didn’t Load, and Hard to Use Results
- •Porn Flag
- •Needs Met Rating for Porn Results
- •Needs Met Rating for Clear Non-Porn Intent Queries
- •Needs Met Rating for Possible Porn Intent Queries
- •Needs Met Rating for Clear Porn Intent Queries
- •Reporting Illegal Images
- •Foreign Language Flag
- •14.4.1 Using the Foreign Language Flag
- •14.4.2 Needs Met Ratings for Foreign Language Results
- •14.4.3 English Language Results
- •Didn’t Load Flag
- •14.5.1 Using the Didn’t Load Flag
- •14.5.2 Needs Met Rating for Didn’t Load Results
- •Hard to Use Flag
- •14.6.1 Using the Hard to Use Flag
- •The Relationship between e-a-t and Needs Met
- •Rating Queries with Multiple Interpretations and Intents
- •Rating Queries with Both Website and Visit-in-Person Intent
- •Specificity of Queries and Landing Pages
- •Needs Met Rating and Freshness
- •Misspelled and Mistyped Queries and Results
- •Misspelled and Mistyped Queries
- •19.2 Name Queries
- •19.3 Spelling Suggestion Result Blocks
- •21.0 Product Queries: Action (Do) vs. Information (Know) Intent
- •22.0 Rating Visit-in-Person Intent Queries
- •26.0 Needs Met Task Page Screenshot
- •27.0 Notes about Using the Needs Met Rating Interface
- •28.0 Using the “Report a Problem / Release this Task” Button
- •29.0 Reporting Results with Duplicate Landing Pages
- •Rater-Identified Duplicates
Needs Met Rating for Porn Results
Needs Met Rating for Clear Non-Porn Intent Queries
If the user intent behind a query is clearly not porn-seeking, a landing page that has porn for its MC should be rated
Fails to Meet.
When the user intent is clearly not porn, a porn result should be considered unhelpful or useless.
Uninvited porn is a very bad experience for many users.
Remember to assign the Porn flag for all porn pages.
|
Query |
|
User Intent |
|
Landing Page |
Rating |
|
Porn Flag? |
|
|
|
|
|
|
|
|
|
|
|
|
[toys], English |
|
Find toys to buy. |
|
Example |
FailsM |
|
Yes |
|
|
|
|
Warning – this page is porn. |
|
|
||||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
[how tall is a camel], English (US) |
|
Find the answer to this |
|
Example |
FailsM |
|
Yes |
|
|
|
question about camels. |
|
Warning – this page is porn. |
|
|
|||
|
|
|
|
|
|
|
|
||
|
|
|
|
|
|
|
|
|
|
|
[car pictures], English (US) |
|
Find pictures of cars. |
|
Example |
FailsM |
|
Yes |
|
|
|
|
Warning – this page is porn. |
|
|
||||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Sometimes, the MC of a landing page is helpful for the query, but the page happens to display porn ads or porn links outside the MC, which can be very distracting and potentially provide a poor user experience. The query and the helpfulness of the MC have to be balanced with the user experience of the page. Use your judgment and represent users in your locale.
Proprietary and Confidential – Copyright 2015 121