Misspelled and Mistyped Queries and Results
Misspelled and Mistyped Queries
You will notice that some queries are misspelled or mistyped. Here are some examples of queries that are obviously misspelled:
Misspelled Query |
Query Interpretation |
[federal expres], English (US) |
The only reasonable query interpretation is the company named Federal Express. |
[new england patroits], English US) |
The only reasonable interpretation is the NFL football team. |
[byonce knowles], English (US) |
The only reasonable interpretation is the famous singer/actress, Beyonce Knowles. |
Some misspelled or mistyped queries are more difficult to interpret. Use your judgment and do query research.
For obviously misspelled or mistyped queries, you should base your rating on user intent, not necessarily on exactly how the query has been spelled or typed by the user.
For queries that are not obviously misspelled or mistyped, you should respect the query as written, and assume users are looking for results for the query as it is spelled.
Proprietary and Confidential – Copyright 2015 143
19.2 Name Queries
Consider the query [john stuart], English (US). There is a very famous Jon Stewart, the comedian and host of a popular U.S. television show. However, we should not assume that the query [john stuart] has been misspelled. There are many people named John Stuart. We will respect the query as written and assume the user is looking for someone named “John Stuart.”
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Query, User Location, |
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Result Block and LP, E-A-T Rating, Needs Met Rating |
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Explanation |
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Possible User Intents |
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The page lists all |
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members of the |
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LinkedIn site named |
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“Micheal Jordan.” |
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LinkedIn is a very |
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popular social |
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Query: [micheal jordan], |
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networking website for |
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English (US) |
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professionals in the |
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U.S. This result would |
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User Location: San |
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be very helpful for many |
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Francisco, California |
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or most users trying to |
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find information about |
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User Intent: There are |
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someone named |
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many people named |
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“Micheal Jordan.” |
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“Micheal Jordan.” |
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Helpful results for more |
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prominent people named |
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Micheal Jordan should |
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LinkedIn page for |
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receive higher ratings |
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Micheal Jordan, a |
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than helpful results for |
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facilities services |
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less prominent people |
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professional in Atlanta, |
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named Micheal Jordan. |
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Georgia. |
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Because Michael Jordan |
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is such a famous |
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athlete/celebrity, we will |
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consider Michael Jordan |
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to be a minor |
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interpretation. |
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Michael Jordan’s player |
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profile page on the NBA |
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basketball website. |
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