Needs Met Rating and Freshness
Some queries demand very recent or “fresh” information. Users may be looking for “breaking news,” such as an important event or natural disaster happening right now. Here are different types of queries demanding current/recent results.
|
Type of Query |
|
Example Queries |
|
Explanation |
|
|
|
|
|
|
Assume users need the information right away. |
|
|
“Breaking news” |
|
[tornado], [tsunami] |
|
Imagine someone who needs immediate weather information |
|
|
queries |
|
|
|
||
|
|
|
|
because a big storm is coming. Information about last year's |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
weather would not be helpful. |
|
|
|
|
|
|
|
|
|
|
|
|
|
Assume users are looking for the most recent or current information |
|
|
Recurring event |
|
|
|
about the event. |
|
|
|
|
|
|
|
|
|
queries, such as |
|
[olympics], [american idol], |
For example, if the Olympics are happening right now, users |
|
|
|
elections, sports |
|
[redsox schedule], [tax forms], |
|
||
|
|
searching [olympics] want information about the current Olympics, |
|
|||
|
events, TV shows, |
|
[elections] |
|
||
|
|
not results from years ago. If the next Olympics are a few months |
|
|||
|
conferences, etc. |
|
|
|
||
|
|
|
away, users are probably interested in the |
|
||
|
|
|
|
|
||
|
|
|
|
upcoming Olympics. |
|
|
|
|
|
|
|
|
|
|
Current information |
|
[population of paris], [amount of |
|
Assume users are looking for the most current information, such as |
|
|
|
u.s. debt], [airfare from ny to sfo], |
|
|
||
|
queries |
|
|
prices or airfare. |
|
|
|
|
[next federal holiday] |
|
|
||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Product queries |
|
[iphone], [toyota camry], |
|
Assume users are looking for information about the most recent |
|
|
|
[windows operating system] |
|
model/version for these product queries. |
|
|
|
|
|
|
|
||
|
|
|
|
|
|
|
When a query demands recent content, only pages with current, recent, or updated content should get high Needs Met ratings. For these queries, pages about past events, old product models and prices, outdated information, etc. are not helpful. They should be considered “stale” and given low Needs Met ratings. In some cases, stale results are useless and should be rated FailsM.
For some queries, there may be “newsy” or recent information user intent, as well as more “timeless” information user intent. Users issuing queries for celebrities or politicians may be interested in biographical information, or users may be looking for the latest news or gossip.
Freshness is generally less of a concern for E-A-T rating. “Stale” pages can have high E-A-T ratings. For example, some highly reputable news websites maintain “archival” content. However, unmaintained/abandoned “old” websites or unmaintained and inaccurate/misleading content is a reason for a low E-A-T rating.
Note: The date the page was created may be different from when the content was last updated or modified. When content is updated, the page will sometimes show the date of the update, not the date the page was created. Some websites always show the current date, regardless of when the content was last updated. If you are curious about the content of a page, see here to try the “Wayback Machine” on the Internet Archive. Not all pages are available, but this tool may help you understand how some pages were created and how their content has changed over time.
Proprietary and Confidential – Copyright 2015 141
|
Query, User Location, |
|
|
Result Block and LP, E-A-T Rating, Needs Met Rating |
|
|
Explanation |
|
|
|
|
User Intent |
|
|
|
|
|
|
|||
|
|
|
|
|
|
|
|
|
|
|
|
Query: [nasa mars |
|
|
|
|
|
This LP has an article about the |
|
||
|
|
|
|
|
|
“Curiosity” rover landing, |
|
|||
|
landing] |
|
|
|
|
|
|
|||
|
|
|
|
|
|
published on the same day as |
|
|||
|
|
|
|
|
|
|
|
|
||
|
User Location: San |
|
|
|
|
|
the landing, which is the day this |
|
||
|
|
|
|
|
|
example was written. |
|
|||
|
Francisco, California |
|
|
|
|
|
|
|||
|
|
|
|
|
|
|
|
|
||
|
User Intent: On the date |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
||
|
this example was written, |
|
|
|
|
|
|
|
|
|
|
NASA had just landed |
|
|
|
|
|
This LP has an article about the |
|
||
|
the “Curiosity” rover on |
|
|
|
|
|
|
|||
|
|
|
|
|
|
launching of the “Curiosity” rover, |
|
|||
|
Mars. Most users are |
|
|
|
|
|
|
|||
|
|
|
|
|
|
published nine months before its |
|
|||
|
probably looking for |
|
|
|
|
|
|
|||
|
|
|
|
|
|
landing on Mars. The content on |
|
|||
|
breaking news and |
|
|
|
|
|
|
|||
|
|
|
|
|
|
this page would be considered |
|
|||
|
pictures about the event. |
|
|
|
|
|
|
|||
|
|
|
|
|
|
stale for the query. |
|
|||
|
|
|
|
|
|
|
|
|
||
|
|
|
|
|
|
|
|
|
||
|
Query: [los angeles |
|
|
|
|
|
This LP shows traffic conditions |
|
||
|
traffic] |
|
|
|
|
|
in Los Angeles on August 7, |
|
||
|
|
|
|
|
|
|
|
2012, which is the day this |
|
|
|
User Location: Los |
|
|
|
|
|
example was written. |
|
||
|
Angeles, California |
|
|
|
|
|
|
|
|
|
|
User Intent: Users are |
|
|
|
|
|
|
|
|
|
|
looking for current |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
||
|
information about traffic |
|
|
|
|
|
|
|
|
|
|
conditions in Los |
|
|
|
|
|
|
|
|
|
|
Angeles. Even pages |
|
|
|
|
|
This LP shows traffic conditions |
|
||
|
about traffic conditions |
|
|
|
|
|
in Los Angeles on August 6, |
|
||
|
the day before would be |
|
|
|
|
|
2012. It is stale and useless for |
|
||
|
considered stale for the |
|
|
|
|
|
the query even though it is only |
|
||
|
query. |
|
|
|
|
|
one day old. |
|
||
|
|
|
|
|
|
|
||||
|
|
|
|
|
|
|
|
|
||
|
Query: [nobel peace |
|
|
|
|
|
This LP on the New York Times |
|
||
|
prize winner] |
|
|
|
|
|
website has information about |
|
||
|
|
|
|
|
|
|
|
the most recent winner of this |
|
|
|
User Location: San |
|
|
|
|
|
prize, based on the date when |
|
||
|
Diego, California |
|
|
|
|
|
this example was written. |
|
||
|
|
|
|
|
|
|
||||
|
User Intent: Find the |
|
|
|
|
|
|
|
|
|
|
name of the most recent |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
||
|
winner of this prize. This |
|
|
|
|
|
|
|
|
|
|
is a Know Simple query. |
|
|
|
|
|
|
|
|
|
|
At the time this example |
|
|
|
|
|
|
|
|
|
|
was originally written, |
|
|
|
|
|
This LP on the BBC website has |
|
||
|
2011 was the most |
|
|
|
|
|
|
|||
|
|
|
|
|
|
information about the 2006 |
|
|||
|
recent year that the |
|
|
|
|
|
|
|||
|
|
|
|
|
|
winner of this prize. This page is |
|
|||
|
Noble Peace Prize was |
|
|
|
|
|
|
|||
|
|
|
|
|
|
stale for the query. |
|
|||
|
awarded. |
|
|
|
|
|
|
|||
|
|
|
|
|
|
|
|
|
||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Proprietary and Confidential – Copyright 2015 |
142 |
|
||||
|
Query, User Location, |
|
|
Result Block and LP, E-A-T Rating, Needs Met Rating |
|
|
Explanation |
|
|
|
|
User Intent |
|
|
|
|
|
|
|||
|
|
|
|
|
|
|
|
|
|
|
|
Query: [arthritis] |
|
|
|
|
|
Medline Plus is an authoritative |
|
||
|
User Location: |
|
|
|
|
|
|
|||
|
|
|
|
|
|
website that regularly updates its |
|
|||
|
Philadelphia, |
|
|
|
|
|
content. |
|
||
|
Pennsylvania |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
||
|
User Intent: Users are |
|
|
|
|
|
|
|
|
|
|
looking for information |
|
|
|
|
|
|
|
|
|
|
about this disease. |
|
|
|
|
|
|
|
|
|
|
Because there is ongoing |
|
|
|
|
|
|
|
|
|
|
research done on |
|
|
|
|
|
|
|
|
|
|
treatments and cures for |
|
|
|
|
|
This 2006 article would be |
|
||
|
most diseases, users are |
|
|
|
|
|
|
|||
|
probably looking for |
|
|
|
|
|
considered stale for this medical |
|
||
|
authoritative, up-to-date |
|
|
|
|
|
query. |
|
||
|
information on arthritis. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
||
|
|
|
|
|
|
|
|
|
|
|
|
Query: [when was |
|
|
|
|
|
|
|
|
|
|
franklin d roosevelt born] |
|
|
|
|
|
This LP has the information |
|
||
|
|
|
|
|
|
|
|
|
||
|
User Location: Chicago, |
|
|
|
|
|
users are looking for. |
|
||
|
Illinois |
|
|
|
|
|
|
|
|
|
|
User Intent: Users want |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
||
|
to find this well |
|
|
|
|
|
|
|
|
|
|
understood fact. |
|
|
|
|
|
|
|
|
|
|
|
|
|
We couldn’t find a stale page for this query. |
|
|
|
|
||
|
|
|
|
|
|
|
|
|
|
|
