3. Lowest Quality Main Content

The quality of the MC is one of the most important considerations in PQ rating. In this guideline, we’ll judge the quality of the MC by thinking about how much time, effort, expertise, and talent/skill was involved in content creation.

If very little or no time, effort, expertise, or talent/skill has gone into creating the MC, use the Lowest quality rating.

All of the following should be considered either lowest quality MC or no MC:

• No helpful MC at all or so little MC that the page effectively has no MC.

• MC which consists almost entirely of “keyword stuffing.”

• Gibberish or meaningless MC.

• “Auto-generated” MC, created with little time, effort, expertise, manual curation, or added value for users.

• MC which consists almost entirely of content copied from another source with little time, effort, expertise, manual curation, or added value for users.

Finally, the distinction between low and lowest quality MC is often human effort and manual curation. If you are struggling between “low quality MC” and “lowest quality MC,” please consider how much human effort and attention the page has received.

Pages with lowest quality MC should be rated Lowest.

7.4.1 No Main Content

If a page is deliberately created with no MC, use the Lowest rating. Why would a page exist without MC? Pages with no MC are usually lack of purpose pages or deceptive pages.

Webpages that are deliberately created with a bare minimum of MC, or with MC which is completely unhelpful for the purpose of the page, should be considered to have no MC

Pages deliberately created with no MC should be rated Lowest.

7.4.2 “Keyword Stuffed” Main Content

Pages may be created to lure search engines and users by repeating keywords over and over again, sometimes in unnatural and unhelpful ways. Such pages are created using words likely to be contained in queries issued by users. Keyword stuffing can range from mildly annoying to users, to complete gibberish.

Pages created with the intent of luring search engines and users, rather than providing meaningful MC to help users, should be rated Lowest.

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7.4.3 Gibberish or Meaningless Main Content

Pages may be deliberately created with gibberish or meaningless (nonsense) text.

Gibberish text may be generated by computer algorithms; for example, it may be created by copying text from many webpages and combining it with no attempt to produce something meaningful. Another way to create gibberish text is through translation tools, where text is copied from a foreign language page, run through a freely available translator, and then used without any human review or editing.

No matter how they are created, gibberish pages with meaningless content are useless for users and should be rated Lowest quality.