14.4.3 English Language Results
The following rating guidance is for raters in non-English locales. You may stop reading this section if the language spoken in your locale is English!
Your Needs Met ratings need to reflect how helpful the result is for users in your locale.
We know that you can read English (you are reading this document!), but you should only give high Needs Met ratings to English results if users in your locale would expect or want them. Unless requested by the query, English results should be considered useless if most users in the locale can't read them.
Here are some examples using Korean (KR) as the task language. In Korea, most users don’t read English. Unless the query “asks for” English results, we will consider them unhelpful or even useless (FailsM):
|
Query and User Intent |
Result Block and LP, Needs Met Rating |
|
Explanation |
|
|
|
|
This Korean language Wikipedia |
|
|
|
|
|
page on Barack Obama is very |
|
|
|
Query: [버락 오바마] |
|
helpful for Korean (KR) users. |
|
|
|
User Location: Seoul, |
|
|
|
|
|
|
|
|
|
|
|
Korea |
|
|
|
|
|
User Intent: 버락 오바마 |
|
|
This English Wikipedia page |
|
|
|
|
about Barack Obama has similar |
|
|
|
is Barack Obama in |
|
|
|
|
|
|
|
content to the Korean Wikipedia |
|
|
|
Korean, so the user |
|
|
|
|
|
|
|
page. Although there are some |
|
|
|
wants to find information |
|
|
|
|
|
|
|
helpful images on the page, very |
|
|
|
about Barack Obama. |
|
|
|
|
|
|
|
few users would be able to read |
|
|
|
|
|
|
|
|
|
|
|
|
this page. |
|
|
|
|
|
Note: this query does not “ask |
|
|
|
|
|
|
|
|
|
|
|
for” English language results. |
|
|
|
|
|
|
|
Proprietary and Confidential – Copyright 2015 125
|
Query and User Intent |
Result Block and LP, Needs Met Rating |
|
Explanation |
|
|
|
|
|
Although the query was typed in |
|
|
|
|
|
English, most Korean users |
|
|
|
|
|
would expect to see Korean |
|
|
|
|
|
language reviews or Korean |
|
|
Query: [titanic 1997] |
|
|
stores for purchasing the movie. |
|
|
|
|
|
|
|
|
User Location: Seoul, |
|
|
This Korean result on a Korean |
|
|
|
|
|
||
|
|
|
website is very helpful. |
|
|
|
Korea |
|
|
|
|
|
User Intent: The user |
|
|
This English language landing |
|
|
|
|
page has helpful content for |
|
|
|
wants to purchase a |
|
|
|
|
|
|
|
users who can read English. |
|
|
|
DVD or find information |
|
|
|
|
|
|
|
Although there are some helpful |
|
|
|
about the movie “Titanic,” |
|
|
|
|
|
|
|
images on the page, very few |
|
|
|
released in 1997. |
|
|
|
|
|
|
|
users would be able to read this |
|
|
|
|
|
|
|
|
|
|
|
|
page. |
|
|
|
|
|
Note: this query does not “ask |
|
|
|
|
|
|
|
|
|
|
|
for” English language results. |
|
|
|
|
|
|
|
|
|
|
|
Although the query was typed in |
|
|
|
|
|
English, most Korean users |
|
|
|
|
|
would expect to see the Korean |
|
|
Query: [samsung tablet] |
|
|
page on the Samsung website. |
|
|
|
|
|
|
|
|
User Location: Seoul, |
|
This Korean result is very helpful. |
|
|
|
|
|
|
|
|
|
Korea |
|
|
|
|
|
User Intent: The user |
|
|
|
|
|
|
|
This English page on the website |
|
|
|
wants to purchase, find |
|
|
of Samsung, the company that |
|
|
information, or go to the |
|
|
makes this tablet, has helpful |
|
|
Galaxy tablet page on |
|
|
content. Although there are |
|
|
the Samsung website. |
|
|
some helpful images on the |
|
|
|
|
|
page, very few users would be |
|
|
|
|
|
able to read this page. |
|
|
|
|
|
Note: this query does not “ask |
|
|
|
|
|
|
|
|
|
|
|
for” English language results. |
|
|
|
|
|
|
|
In some locales, English is one of the official languages or a commonly spoken language. In these locales, English websites are easy to use and could be helpful, depending on the query.
For example, the Singapore government recognizes four official languages: English, Malay, Chinese, and Tamil, but English is the first and most dominant language in Singapore.
Proprietary and Confidential – Copyright 2015 126
|
Query and User Intent |
Result Block and LP, Needs Met Rating |
Explanation |
|
|
|
|
This Wikipedia page in English |
|
|
|
|
about Obama would be very |
|
|
Query: [barack obama] |
|
helpful to users in Singapore. |
|
|
|
|
|
|
|
User Location: |
|
|
|
|
Singapore, Singapore |
|
|
|
|
|
|
|
|
|
User Intent: Find |
|
|
|
|
information about |
|
This Wikipedia page in |
|
|
Barack Obama. |
|
Chinese about Obama would |
|
|
|
|
also be very helpful to users in |
|
|
|
|
Singapore. |
|
|
|
|
|
|
|
|
|
|
|
